7 Of The Most Successful Shopify Stores & How They Did It

Published: 16/06/2020

Get inspired by some of the best eCommerce merchants out there. We’ve collected 7 successful Shopify stores with tactics that you can steal immediately.

Shopify is one of the best and most sought after eCommerce platforms available today with well over 20% of eCommerce market share. It started out as a store that sold snowboarding equipment, and now, Shopify claims to have hosted over 1,000,000 businesses in 175 countries.

In case you’re still wondering are Shopify stores successful – yes, they most definitely are. Shopify businesses have contributed a whopping $319 billion to the world’s economy between the years 2016 and 2019.

Shopify GMV growth (Source: Yahoo Finance)

What’s even crazier is, during the COVID-19 lockdown period, they have seen a 45% increase in the number of people buying from their stores that they’d never shopped at before.

In fact, some of the most successful eCommerce brands, such as Kylie Cosmetics ($630 million) and Gym Shark ($223 million), are developed and hosted using Shopify.

A quick snapshot of the successful Shopify stores include:

  1. Fashion Nova
  2. Gym Shark
  3. Allbirds
  4. MVMT Watches
  5. Kylie Cosmetics
  6. ColourPop
  7. Ruggable
  8. Raycon
  9. BioLite

We’ll dive into some of those above in more detail below and breakdown some of their secrets to success.

So, what makes Shopify one of the leading eCommerce platforms? Here are some reasons that make it stand out from its competitors:

Over the years, a huge number of businesses have gained success using the Shopify platform. You too can model these businesses and pave your way towards eCommerce success.

So, if you are looking for useful insights into the most successful Shopify stores and the secrets that have led them to success, then you have landed at the right place!

8 common traits the most successful Shopify stores

It is estimated that by the end of the year 2021, worldwide retail eCommerce sales will cross $4.9 trillion! This means, there is a lot of market demand. But, how do you stand out amongst the millions of other stores?

The first thing you should do is to find the best Shopify stores out there and start identifying their most common traits. You need to figure out a pattern that works, look at successful ways they have promoted themselves, and this is exactly what we have done for you here!

Here are a few common traits found in most successful Shopify stores:

1. Customer experience above everything

Pick any top-grossing Shopify store and you will find the best-in-class customer experience. This makes sense because research shows that 80% of customers leave your store because of poor customer experience.

Good CX includes everything from aesthetics like minimalistic design, visual appeal, pleasant color palettes, and good photography. And other functionality based aspects too, such as an easy checkout process, easy navigation, no irritable pop-ups, and chatbots to provide 24/7 assistance.

2. Brand appeal

High brand value is another major factor that helps customers decide which store to pick from. Top Shopify brands do this by having a strong presence on social media platforms, especially Instagram, Pinterest, and Facebook. Having a unique USP, collaborations with popular brands/influencers, and taking sustainability initiatives also majorly contribute to their brand appeal.

3. No unnecessary extra costs

Hassle-free payments are one of the basic expectations of buyers. Top Shopify stores overcome this by offering risk-free payment options and avoiding any additional costs during the checkout. Free shipping and risk-free return policies are also offered by many successful stores.

4. Social proof

Positive reviews and testimonials have an impact on the minds of your buyers like nothing else. And displaying social proof prominently on the home page has contributed to increased revenues for many top Shopify stores.

5. Accurate product descriptions and specifications

Research is the first thing that buyers do before taking any decisions. So, having accurate and high-quality product images, extensive product descriptions and accurate size charts are a must-have for top stores. Many stores take it up a notch by integrating augmented reality and 360-degree views for their product images and videos.

6. Top-notch customer service

Building good relationships with customers and making them feel valued is another common trait observed in top eCommerce stores. This includes things like quick assistance, best customer support, engagement through email lists, and quicker resolution for payment and shipping issues.

7. Quicker website load speeds

The majority of your customers are going to browse through your store on mobile devices. Hence quicker page load speeds are again one of the crucial factors which are carefully taken care of by many leading Shopify businesses.

8. Abandoned cart recovery

Utilizing various cart abandonment solutions, such as electronic direct mail marketing, email remarketing and web push notifications, plays an important part in almost all successful Shopify stores. Capturing abandoned cart details and re-engaging with potential customers and has proven to be super-powerful in bringing back lost revenue.

7 most successful Shopify stores with tactics to steal

Successful Shopify fashion stores

Fashion Nova has emerged as one of the most popular fashion eCommerce brands and has crossed $400 million in revenue in 2019.

Their USP is that they offer affordable clothes for men and women of all shapes and sizes. This is in contrast to the stereotypical sizing offered by other fashion brands. They have set out to make fashion inclusive of curvy women which makes their plus-size customers feel more special and valued.

But what stands out the most, is their brilliant social media strategy and incorporation of user-generated content. Fashion Nova ask their followers to post with Fashion Nova’s clothes on Instagram to win a chance to get featured on their homepage. This feature has worked really well for them.

Their massive success can also be attributed to their influencer strategy which includes collaborations with world-famous influencers like Cardi B.

Tactic to steal from Fashion Nova: Post consistently and frequently on social media to gain a decent following. Make use of user-generated content to skyrocket your customer engagement and bring more traffic to your store.

Successful Shopify beauty stores

ColourPop store stands out amongst thousands of other cosmetic brands because of their strikingly beautiful design and playful colors which brilliantly adds to the customer experience.

No wonder they have crossed an estimated $4 million in revenue. They have even collaborated with huge names such as Disney and Sofia Nygaard which has generated a large chunk of ColourPop customers through social media.

With their captivating play of colors and elaborate product reviews, they have emerged as one of the most successful Shopify beauty stores. They also offer vegan and cruelty-free product options which is a huge plus.

Tactic to steal from ColourPop: Sending free products to influencers has been their play using which they have crossed 4,000 influencer mentions. You too can do that by focusing on both organic and sponsored influencer strategy.

Successful Shopify home goods stores

Ruggable is one of the most popular Shopify stores in the home decor category with 85,000 unique monthly website visitors.

Apart from serene photography and beautiful design, their on-point copywriting is what stands out the most. Their USP lies in the fact that their rugs are washable. And one look at their home page instantly lets you know about the amazing benefits of their products.

Another thing to note is their focus on SEO because of which they rank for competitive keywords like “washable rugs.”

Tactic to steal from Ruggable: Efficient and benefit-driven copywriting definitely pays. So create a fluff-free copy which chalks out all your amazing benefits in the most minimalistic way.

Successful Shopify electronics stores

Raycon is one of the top-grossing electronics stores with over 52,000 unique monthly visitors. With beautiful high-quality images and social proof displayed above the fold, you will want to visit their site again and again.

The most noteworthy page on their website is the one with “Celebrity Sightings” where you get to see Mike Tyson calling these “the best earbuds in America.” Now, who wouldn’t want these earbuds?!

Their minimalistic product detail pages featuring beautifully laid out benefits are hard to miss. They have invested in high-quality images and minimized all kinds of distracting elements on their product pages.

Tactic to steal from Raycon: Adding social proof, especially above the fold, can have an immense subconscious impact on the minds of your buyers. And using celebrities as social proof works like magic because research says that 49% of buyer decisions depend on influencer recommendations.

Successful Shopify camping stores

BioLite is a new age, innovative business with a mission. They offer off-grid energy products for camping and other outdoor recreational activities.

What stands out is that, with their mission, they have impacted thousands of sub-Saharan African lives. They help in bringing safe-cooking, lighting, and charging to these families by investing a part of your purchase.

People who purchase from their store feel accomplished on having contributed to the less fortunate in some way. This value proposition is what helps them stand out.

Tactic to steal from BioLite: Make use of your proprietary data. Let customers know how exactly they are contributing to making the world a better place by showing them the hard numbers.

Top eco-friendly Shopify stores

When we think about eco-friendly men’s fashion brand, Taylor Stitch is what comes to mind. They only offer affordable clothes that are recycled and use regenerative fibers or fibers that are made from 100% natural products.

They also partner with local organizations to offer community service. These things have increased their brand affinity and helped them stand out amongst competitors.

Taylor Stitch makes great use of lead generation pop-ups and other onsite messaging formats, such as a sticky bar with a countdown clock. Their elegant and non-intrusive format appeals to a majority of customers and helps the brand seamlessly grow its customer database.

Tactic to steal from Taylor Stitch: Sophisticated and non-intrusive popups are a great way to expand your potential customer base. Don’t overwhelm your visitor with notifications, rather give them a variety of options to choose from by segmenting your customer base and using behavioral triggers.

Top Shopify travel stores

Great copy and well-displayed testimonials are what adds to the appeal of Exist Travel’s successful travel booking Shopify store. Their website fits the needs of any travel-hungry person and offers travel packages to a variety of destinations.

The addition of multimedia also sparks the imagination of people and gives them a glimpse of the journey with them.

Tactic to steal from Exist Travels: Having an easy to navigate contact page provides a hassle-free way for your customers to connect with you. Chatbots are also great for offering assistance round the clock.

In conclusion

Shopify is a no-brainer option for opening your own eCommerce store if you are looking for versatility, affordability, technical support and the best UX for your customers.

So, start now! Take inspiration from these top-grossing Shopify stores and build your own today. Remember that you are just a few clicks away from designing your dream store.

Most Successful Shopify Store FAQs

?️ What are the most successful Shopify stores?

Kylie Cosmetics, Gymshark, Allbirds, MVMT watches, Rebecca Minkoff & Boo Tea are just some of the hugely successful Shopify stores.

? How many Shopify stores are successful?

In October 2019, Shopify announced they surpassed one million merchants worldwide. In May 2020 New stores grew 62% between March 13, 2020, and April 24, 2020, vs the prior six weeks. Shopify will give eCommerce websites all the features they need to be successful.

? How successful are Shopify stores?

Shopify stores can be extremely successful. Around 800,000 merchants use their platform across the world. This generated over 1 billion transactions in the last 12 months.