More than 60% of eCommerce customers interact with brands through multiple channels and irrespective of time, place, device, or medium, they expect consistency. Get this free guide and keep up with evolving customer touchpoints. Inside you’ll find:
An eCommerce marketer’s guide to evolving customer journeys
Yieldify’s “Keeping Up With Customer Touchpoints” eBook examines the most important customer touchpoints appearing across the entire eCommerce customer journey.
Customer touchpoints – defined as the various interactions that people may have with your brand – occur before, during, and after a visitor becomes a customer. This encompasses everything from a Facebook ad they’re seeing for the first time, right down to the transactional email they receive after purchasing. Customer touchpoints are used in customer journey mapping and effectively show the areas to focus on when starting to build a marketing strategy, looking to improve the visitor experience, increase retention, and beyond.
Download the full guide to learn more about eCommerce customer touchpoints.