Peak Season 2020: Predicting eCommerce patterns
See what’s inside:
Yieldify’s “Peak Season 2020: Predicting eCommerce patterns” report examines the impact of the COVID-19 crisis on eCommerce’s ‘peak season’ (Black Friday, Cyber Week, and December’s holiday shopping season). Based on research conducted with 400 eCommerce leaders and 2,000 consumers across the US and UK, it explores the current state-of-play for marketers and consumers alike, the challenges they face, and the opportunities available to meet revenue goals this peak season.
Here are some of the key findings:
- One-third of eCommerce sites are opting out of 2020’s peak season campaigns: An unprecedented rise from only 6% in 2019.
- Consumers express the opposite intention, with 34% of shoppers planning to increase their peak season spending year-on-year.
- Of those participating in peak season, marketers have adapted their strategies post-COVID to align with the shift in consumer behavior and the new challenges presented by the pandemic.
- With less competition for an increased and more engaged customer base, eCommerce leaders have a great opportunity to increase market share this peak season.
Download the full report to discover more about the changes in the eCommerce peak season.
