Inspiring confidence through trust and transparency


Conversion rate uplift from targeted website visitors


OVO founded to challenge the ‘big six’ suppliers


Customers across the UK

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OVO was founded in 2009 with a clear and simple vision – to create the world’s most trusted energy company. In the UK energy market, the expensive ‘big six’ energy suppliers continue to occupy around 90% of the market, even though cheaper deals are available. This means households are spending over £4 billion per year more than necessary on energy bills.

But there are signs of change – awareness-driving campaigns by the government and Ofgem have resulted in more consumers switching energy providers, and encouragingly, 40% of these people choose a supplier outside the big six. However, changing suppliers is no everyday online purchase. OVO needed to get visitors to like them, trust them and, ultimately, take the major leap to switch.

Yieldify’s Solution

The challenge for OVO is tackling ‘abandonment’ from within the switching funnel. This means re-engaging visitors who appear to be getting cold feet, via conversion rate optimization, by making sure they feel 100% secure in their purchase.

To do this, Yieldify delivered an overlay that appears across all devices and highlights OVO’s outstanding Trustpilot score. Providing reassuring messages at these crucial times is key to converting visitors into customers.


The reminder that this is a highly trusted brand gave more visitors enough confidence in OVO to switch. The result was a +18% uplift in new customer acquisitions from targeted website visitors.



Conversion rate uplift from targeted website visitors

“Yieldify are a joy to work with: their proactivity, data-led decision-making and the little day-to-day management they require is really valuable to us. They do a great job all round, I really can’t stress enough how highly we speak of them internally.”

Noami Hall Ovo Energy