Boosting conversions from luxury visitors

+£22,000

In revenue from targeted free shipping

+120

New leads in just one month

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Challenge

Turnbull and Asser is a gentleman’s bespoke shirtmaker, clothier and tie maker established in 1885. The first brand to receive the Prince of Wales’ Royal Warrant, it maintains a commitment to product excellence and impeccable service, whether from its flagship store on London’s Jermyn Street, online or with its partners around the world.

The Turnbull and Asser e-commerce team faced the challenge of delivering the quality onsite shopping experience that the brand’s customers expect. This meant a balance between serving the brand’s objectives of conversions and acquisition and delivering a smooth shopping journey that made shopping with the brand a pleasure.

Yieldify’s Solution

Turnbull and Asser began using the Yieldify Conversion Platform in February 2017 across its three websites for the UK, Europe and the USA. In the space of one month, its e-commerce team had launched several campaigns delivering on multiple commercial objectives.

Offering free shipping is a compelling incentive to encourage a visitor to make a purchase, but it comes at a cost to the brand. Turnbull and Asser created a set of campaigns that targeted free delivery messages to selected visitors based on the value of the items in their carts, protecting the brand’s margins while ensuring that more customers would make their way to purchase.

Turnbull and Asser’s rich heritage and product quality means that once acquired, customers are loyal. But how to get that customer in the door in the first place? A big part of the answer lies in capturing more leads for email marketing. In order to acquire more subscribers, Turnbull and Asser launched a double overlay campaign to target new users with an incentive to sign up to its newsletter.

Result

The targeted free shipping campaign drove over £22,000 in revenue for the brand, by engaging the right visitors at the right moment in the journey.

The lead generation campaign secured over 120 new leads in just one month by offering a free shipping code in exchange for the visitors details.

Results

+£22,000

In revenue from targeted free shipping

+120

New leads in just one month


“Yieldify has enabled the Turnbull & Asser e-commerce team to be reactive without the need for traditional costly and often time-prohibitive coding for simple enhancements. This has helped us to drive trade without discounting, and acquire new customers much more effectively than we previously could. Importantly, it also enables us to keep testing and learning – something we couldn’t do easily prior to deploying Yieldify.”