Posts by: Jack Saville

Valentine’s Day Email Marketing Campaign Ideas (+ 50 Attractive Subject Lines)

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In 2022, top-performing email marketers generated more than $800k from Valentine’s Day campaigns. 

These marketers didn’t stand out in crowded inboxes by spamming their customers with generic messaging or relying solely on irresistible discounts.

They sent highly targeted, personalized and immaculately timed emails to their customers, all rubber-stamped with mouth-watering subject lines – the type of email you wouldn’t dare leave to fester in your inbox. 

But what do the nuts and bolts of these emails look like? And how can you maximize revenue from email marketing this Valentine’s Day to earn the respect of your colleagues and that promotion you’ve been chasing? 

In this blog I’ll guide you through four key areas so you can join the elite bracket of email marketers:

If you’d like information on platforms and tools that’ll help you generate more email leads this Valentine’s Day, check out our post on the best B2C lead generation tools. 

But if you’re looking specifically to refine your marketing emails, you’re in exactly the right place. 

How can you benefit from email marketing on Valentine’s Day?

In short, you can increase sales and accelerate your email marketing ROI on Valentine’s Day thanks to two key factors: 

  • Your customers are spending more than ever
  • The majority of shoppers buy V-Day gifts online

While the number of Americans celebrating Valentine’s Day has decreased by 10% since 2009, those honoring the occasion spent generously in 2022 as average order values reached $67 – an increase of $10 in just two years.

Crucially for email marketers, 41% of customers purchased their Valentine’s Day gifts online, which made it the most popular place to shop ahead of department stores, discount stores and local businesses. 

It’s no wonder top-performing email marketers raked in more than $800k in Valentine’s Day revenue last year.

9 Valentine’s Day email marketing campaigns to stand out

Check out these 9 sales-driving emails from ecommerce brands just like yours to get extra inspiration for your Valentine’s Day campaigns.  

1. Segment by gender

Market segmentation techniques let you divide your email list into smaller groups based on shared characteristics, enabling you to send more relevant and personalized content to your subscribers.

Segmented and targeted email campaigns account for 58% of all email ROI, which is why global brands like House of Fraser segment their Valentine’s Day email campaigns. 

Check the email from House of Fraser below, which is a great example of segmentation in action. House of Fraser segmented their email list by gender to help customers find the perfect gift for their romantic partner.

House of Fraser's gender segmented email

2. Personalize your content, always

It’s no secret that personalization is fundamental to any successful marketing strategy.

Your customers want to be seen as individuals, which is why email marketers increase revenue by 20% with personalized campaigns. 

Still not convinced? 

  • 74% of marketers say personalization increases customer engagement
  • 72% of customers only respond to messages aimed directly at them
  • Including a personalized video in an email improves CTR by up to 200%

Personalization is non-negotiable if you want your customers to open your emails and click through to your site. 

Below is an example of how Ritual Co, a global food ordering app, sent a data-driven, hyper-personalized email that was completely unique to the recipient.

In the spirit of the day, Ritual reminisced on key milestones they’d reached with their customer, including when the relationship began and the number of meals they’d shared together. 

Ritual's personalized Valentine's Day email

3. Display cut-off dates for delivery 

While 46% of shoppers look for gifts in early February, some of your customers simply love the white-knuckle thrill of leaving everything until the eleventh hour.

Keep these customers in the know by including cut-off dates for delivery in subject lines, copy and images where possible. It might also give your more punctual customers the sense of urgency they need to finally purchase the gift that’s been sitting in their basket. 

For example, luxury American fashion brand Coach included a cut off date just above the footer in this email below. 

Coach's Valentine's Day delivery cutoff email

4. Send your loved one a hint

You’re having your weekly (admit it, we know it’s daily) online browse of your favorite brand when something catches your eye. It’s something you’d love for Valentine’s Day, but what are the chances your partner will buy you that exact product?

Using Yieldify’s technology, beauty brand Elemis created a solution which benefits the gift buyer and receiver. They gave shoppers an option to send an email hint to their partner with a personalized message, making it clear exactly what they’d like for Valentine’s Day. 

It’s a strategy where everyone wins: 

  • Your customer gets the gift they want 
  • Their partner spends less time browsing for the perfect gift
  • You secure a sale and get a new email subscriber 

Check out Elemis’ solution below. 

Elemis' Valentine's Day hint email

5. Generate leads with website opt-in forms 

Traffic to ecommerce sites increased 33% year-on-year in the build up to Valentine’s Day 2022. 

For email marketers, this influx in potential customers gives you an opportunity to drive more subscribers into your database to remarket for Valentine’s Day and beyond. 

If you’re looking for a lead generation tool to create customizable, on-brand opt-in forms that adapt to customer journeys, Yieldify’s layered lead generation technology can help you increase your email leads by up to 580%.

6. Let customers know about gift cards

More than 1 in 5 Valentine’s Day shoppers purchased gift cards in 2022.

Gift cards are popular because they’re a convenient, low-risk option for shoppers, but many of your subscribers won’t know that you sell gift cards – so make them aware through your email marketing campaigns. 

Check out this example from American lingerie brand Victoria’s Secret, who used vibrant V-Day imagery to promote their digital gift card and told their customers where they can redeem them.

Victoria's Secret's gift card email

7. Appeal to non-romantic relationships 

It’s no secret that consumers want to buy gifts for pets, friends and family members as well as their romantic partners:

  • Americans spent an estimated $751.3 million on gifts for their pets in 2022
  • 27.6 million American families bought gifts for their dogs in 2020 
  • Shoppers spent $2.1 billion on gifts for their friends in 2020, increasing from $737 million in 2010

Love should still be the central theme of your Valentine’s Day newsletters, but you could miss out on sales by focusing too heavily on your romance-fueled customers.  

For example, see how Mouth, an artisan jerky company, targeted email subscribers looking to buy gifts for their friends – albeit with a heartbreak-themed twist.

Mouth's Valentine's Day email

8. Get creative

Valentine’s Day is a perfect opportunity to let your creativity shine through.

Grab your customers’ attention with cupid-inspired puns, reworked poems and striking imagery that captures the mood of the occasion.

For example, LA-based shoes company TOMS arranged items into love heart symbols in this email campaign. 

Toms' love heart-themed email campaign

9. Give last-minute shoppers a get-out-of-jail-free card

There’s always one who ends up scrambling around for a last-minute gift, no matter what the occasion is.  

If you have a brick-and-mortar store, let your customers know they can still grab items in-store after the delivery deadline has passed. 

Check out this email from Kiss my Keto, which includes a classy sign-off from their founder to give it a personalized touch. 

Kiss my Keto's last minute gift email

50 Valentine’s Day email subject lines to spread the love

According to OptinMonster, 47% of email recipients decide to open emails based on the subject line alone.

You need to convince your subscribers to open your email within just 50 characters, so use them wisely – very wisely. 

Here are 50 killer subject lines from Sender to help you increase open rates this Valentine’s Day.

Discount-focused subject lines:

  • 20% OFF—Savings Sweeter than Chocolate
  • Hey, Valentine. Take 40% off today.
  • Roses are Red. Violets are Blue. All Items 40% OFF. Just for You!
  • Better Than Roses: 30% off!
  • Exclusive 30% OFF, only for you {First_Name}
  • 45% OFF Coupon Expires in 12 hrs, {First_Name}.
  • Happy Valentine Week! Shop away @45% OFF Sitewide. 
  • We Don’t Discriminate Love. 40% OFF Sitewide!
  • Not Your Usual Sale—50% OFF!
  • Sweeter Than Hershey’s Kisses—40% OFF Sitewide

Romantic subject lines: 

  • He” will L-O-V-E this Sale!
  • “She” will L-O-V-E you for this Sale!
  • Never Too Late to Win Valentine’s Day.
  • 💕 For your Soulmate Only
  • Valentine’s Day Gift Ideas That’ll Melt Hearts 🏹
  • Secret admirer spotted. Go ahead express it now.
  • A Perfect Gift that says I Love You, better than You 💕
  • Special Gifts for Your Wife that say I Love You, so You don’t have to!
  • In Celebration of True Love
  • No boyfriend. No girlfriend. How about a furry Valentine?

Last-minute gift subject lines:

  • You Forgot! But Cupid remembered…
  • Last Minute Gift for Your Valentine?
  • Express Shipping—Last Change to Get That Gift Delivered on Time!
  • Where can you get Last Minute Valentine’s gifts now?
  • LAST Chance. Remember—Hell Hath No Fury Like a…
  • Hurry! You’ve Still Got Time to Impress Your Valentine
  • Cupid’s Leaving us in 24 hours.
  • LAST Chance to Onboard the Cupid Train
  • Last-Minute Valentine’s Gift?
  • It’s Cupid’s last round – shop now!

Sale subject lines:

  • Love is on sale — Shop now for the perfect Valentine’s Day gift!
  • Make this Valentine’s Day special without breaking the bank!
  • Save some love (and money) on Valentine’s Day gifts with our sale!
  • Get your Love On 💌 with Our Valentine’s Day Sale!
  • ⏲️ It’s not too late to shop for Valentine’s, <first_name>!
  • 💸 Save on gifts for your loved one this Valentine’s Day!
  • Don’t wait until the last minute – shop our Valentine’s Day sale now!
  • Love is in the air 💨 and discounts are on — Shop now for Valentine’s!
  • Surprise your love, <First_Name>! Grab something from our Valentine’s Day sale
  • Find the way to your sweetheart’s heart — Sale Live now!

Personalized subject lines:

  • {First_Name}, Personalize Your Surprise Valentine’s Day Gift Today!
  • Looking for a Valentine’s Day gift for him, {First_Name}?
  • {First_Name}, Valentine’s Treat for You and Yours
  • {First_Name}, Buy what you want. We are not judging!
  • A Little Self-Love this Valentine’s Day, {First_Name}? 
  • {First_Name}, What to give your sweetheart on Valentine’s Day?
  • So you decided yet on the gift, {First_Name}?
  • 6 hrs left {First_Name}. What are you waiting for?
  • {First_Name}, Treat Your Sweetheart 
  • Exclusive 30% OFF, only for you {First_Name}

7 Valentine’s Day email marketing best practices

1. Time your delivery

Timing is everything – both in love and Valentine’s Day email marketing. 

Leave it too late and you’ll miss out on valuable sales. Start too early and you’ll alienate your customers. 

In 2021, 20% of February’s sales were made in the first three days of the month, while 84% of email orders were placed by February 13th. 

To maximize ROI from email marketing, send your first Valentine’s Day campaign towards the end of January, and drip another 4-5 emails – including a Valentine’s Day gift guide – through to your customers as the big day approaches. 

2. Personalize your content 

As I mentioned earlier, personalization is integral to email marketing. 

Let me remind you of the stats:

  • Email marketers increase revenue by 20% with personalized campaigns
  • 74% of marketers say personalization increases customer engagement
  • 72% of customers only respond to messages aimed directly at them
  • Including a personalized video in an email improves CTR by up to 200%

The numbers speak for themselves, so make your customers feel valued by always addressing them by name with hyper-targeted emails.

3. Send cart abandonment reminders

Cart abandonment emails are one of the most effective ways to engage your customers. 

In collaboration with Yieldify, Nautica, the global lifestyle fashion brand, sent cart abandonment emails to their customers, achieving an open rate of 44% – which is 23% higher than the average email open rate.

Not only are your customers more likely to read cart abandonment emails, they’re also 233% more likely to convert. 

4. Craft open-me-now subject lines

Email subject lines are an art form that make or break your open rates. 

Here are three golden rules to follow: 

  • Stay concise: write subject lines between 28-50 characters
  • Personalize, personalize, personalize: Subject lines addressing customers by name increase open rates by 26%
  • Be emoji-friendly: Including an emoji in your subject line will increase open rates by up to 45%

5. Optimize for mobile 

In 2022, 66% of all Valentine’s Day purchases were made through mobile, a rise of 8% in just two years. 

Your on-the-go customers are increasingly choosing to shop on their mobiles, so work with your internal teams to ensure all your email campaigns are optimized for mobile. 

6. Attract new email subscribers

As I mentioned earlier, traffic to ecommerce retailers increased by 33% year-on-year ahead of Valentine’s Day 2022. 

A raft of new customers will visit your site in the build up to V-Day, so run highly targeted, on-brand opt-in forms to win new subscribers. 

Make sure you send a welcome email when someone signs up, as your new subscribers are 75% more likely to open a welcome email than any other marketing email. 

If you need support with website opt-in forms, check out our post on B2C lead generation tools. Alternatively, read how Yieldify has helped clients lift up to 580% more leads with our market-leading layered lead generation strategy. 

7. A/B test your content

93% of US-based companies A/B test their email marketing campaigns – and with good reason.

A/B testing lets you measure the impact of small changes to your email content, helping you maximize open rates, click through rates and conversions. 

Here’s what you should be testing: 

  • Subject lines
  • Copy length and tone
  • Imagery 
  • Personalization 
  • CTAs

The insights you glean from A/B testing your Valentine’s Day emails will also help you develop stronger strategies for future shopping holidays like Black Friday and Christmas.

Conclusion

I hope this blog equips you with the tools you need to craft a love-fueled, winning email marketing strategy. If you personalize your content, time your messages well and write compelling subject lines, then you’re bound to woo your email subscribers and have a happy Valentine’s Day. 

If you’d like a preview of how you can improve your on-site email lead generation with Yieldify’s fully managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your conversion rates.


FAQs

How can I use segmentation to make my Valentine’s Day email campaign more effective?

Email marketers use segmentation techniques to send more personalized email campaigns to their subscribers. With a segmented subscriber list, you’ll be able to send hyper-relevant emails that drive higher open and conversion rates, satisfying the 72% of customers who only respond to messages aimed directly at them.

How can I use A/B testing to optimize my Valentine’s Day email campaign?

With A/B testing you can measure how subtle changes to any aspect of your email campaign – including subject lines, imagery and CTAs – impact your open and conversion rates. Use A/B testing and other website optimization tools to ensure you’re driving maximum value from your Valentine’s Day email marketing campaigns.

How can I use personalization in my Valentine’s Day email campaign to make it more effective?

Personalization is crucial to driving sales through email campaigns in the build up to Valentine’s Day. Marketers have increased revenue by 20% with personalized emails, and something as simple as addressing your customer by name can lift email open rates by 26%. If you need a solution to help you personalize your customers’ end-to-end journeys, check out our post outlining 10 of the best personalization tools on the market. 

How can I use Valentine’s Day email marketing to increase sales?

Timing is key when you’re sending email marketing in the build up to Valentine’s Day. Many of the techniques email marketers use to drive sales throughout the year are applicable around V-Day, but don’t leave it too late to email your customers. The majority of shoppers look to buy their gifts in advance of February 14, so send your first Valentine’s promotion email towards the end of January.

Guide to Generating SMS Leads That Convert

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Take a look around you – everyone is glued to their smartphones.

The average American checks their phone 63 times a day and, according to Forbes, 90% of texts get read within just three minutes of delivery. 

Our dependency on smartphones makes SMS one of the quickest and most efficient ways to reach your customers – yet only 47% of marketers have embraced SMS marketing, while 82% use email marketing. 

But this gap between email and SMS marketing is narrowing, with industry experts predicting the SMS industry in the US will grow 20.3% every year until 2025.

To prepare you for one of the next big things in marketing, in this blog I’ll guide you through: 

  • The fundamentals of SMS lead generation 
  • How to capture more SMS leads 
  • A six-step mobile marketing strategy to convert your leads into customers
  • Five leading SMS marketing tools  

If you’d like deeper insight into solutions that can help you increase email and SMS subscribers, check out our post covering 12 of the best lead generation tools. Otherwise, let’s start with SMS lead gen.  

What is SMS lead generation?

SMS (short message service) lead generation is the process of acquiring phone numbers from current and prospective customers so that you can remarket to them. 

The objective of SMS lead generation is to create a direct line of communication with your customers and send them marketing material – such as promotions, new product launches and cart reminders – that encourages them to buy one of your brand’s products.

When you’re generating SMS leads, try to gather extra information along with your customer’s phone number, including: 

  • Name 
  • Gender 
  • Birthday
  • Zip code

This information will help you personalize the SMS marketing content you send to your customers (more on this later).

Advantages of using SMS lead generation 

1. SMS drives high conversion rates & ROI 

SMS marketers generate a staggering 71:1 ROI on average. 

Much of this ROI can be explained by the average conversion rate for text messaging (29%), which is significantly higher than email marketing conversion rates (2-5%).

The excellent SMS conversion rate points to a deeply significant factor: it shows your SMS subscribers are deeply invested in your brand and arguably your most valuable customers.

And the beauty of SMS is you can reach these loyal brand ambassadors with a text message in a matter of seconds – regardless of whether they have internet access or not.

2. Your customers want to receive text messages from brands

SMS marketing is a two-way street – it benefits brands and consumers. 

Your customers want quicker and more reliable access to the brands they love:

  • 91% of consumers are interested in signing up for texts
  • 70% of consumers opted in to receive texts in 2022
  • 75% of consumers prefer offers via SMS

The demand is there – so go and respond to it. 

3. SMS drives more customer engagement than email

Email marketing may be more widely used than SMS, but that doesn’t mean it’s more effective. 

In fact, SMS marketing outperforms email across many key performance metrics: 

  • Higher delivery rates – 98% vs 80%
  • Higher open rates – 85% vs 20%
  • Higher response rates – 45% vs 6%

If you’re serious about driving more sales, it’s about time you used email and SMS marketing to engage your customers. 

7 tips & tactics for generating SMS leads

1. Target your current email subscribers

Email is statistically the best channel to drive SMS sign-ups, with opt-in rates between 1.6%-10.5%.

Your email subscribers are already getting your marketing content, so it makes sense to use your email channel to let subscribers know they can also opt in for SMS updates – they’re more likely to sign up for SMS than your social media followers or website visitors.

2. Display website opt-in forms

You’re already running opt-in forms to generate email leads, but you’re missing a trick if you’re not also displaying an option to subscribe to SMS.

As I mentioned earlier, the majority of your customers want to receive text message marketing – so help them sign up by displaying opt-in forms throughout their website journey.

Using Yieldify’s personalization platform, ecommerce marketers create fully customizable, on-brand and highly targeted opt-in forms to increase SMS subscribers. Check out the example from StickerYou below, and read more about how they leveraged Yieldify’s technology to tackle the rising cost of customer acquisition. 

StickerYou's SMS sign-up form

3. Give your customers an incentive to subscribe

Your customers are used to getting something in return for their email address, so they’re unlikely to subscribe unless you adopt the same tactic for your SMS lead generation strategy. 

Offer these common incentives to get more leads: 

  • Discount codes 
  • Free gifts 
  • Downloadable content
  • Back-in-stock reminders

4. A/B test your website opt-in forms

The current SMS lead generation rate for a website is just 0.7%-1.4%.

To rise above the industry average, run A/B tests to see how the design, placement, messaging and triggering of your website opt-in forms impacts sign-up rates. 

If you have more than 100,000 monthly website visitors, you can use Yieldify’s A/B/n testing technology to test up to 5 forms at the same time.

5. Launch a customer referral program

Your current customers are one of your most powerful marketing tools. 

92% of people trust word-of-mouth recommendations from friends and family more than any other form of marketing, and referred leads convert 5X faster than those acquired from other channels.

Set up a referral program and encourage your SMS subscribers to recommend your brand. Then watch your SMS list grow. 

6. Scale your email & SMS subscribers at the same time

Email leads are typically less engaged than SMS leads, but ecommerce marketers still drive a healthy 45:1 ROI from email marketing.

Both email and SMS leads are highly valuable, so ask your customers to submit their phone number and email address in your website opt-in forms at the same time – or get them to subscribe to SMS in a separate form after they’ve submitted their email.

Rockport's email & SMS sign-up form

7. Run social media campaigns to incentivize sign-ups

Your social media followers are some of your biggest brand ambassadors, so they are likely to be interested in subscribing to your SMS list. 

To generate leads through your social media platforms, you could:

  • Add opt-in links to your Instagram story
  • Embed an opt-in link to your Facebook page header
  • Place an opt-in link in your Twitter bio
  • Use Tik-Tok influencers to promote SMS
  • Run a text-to-win contest on Snapchat

6 steps to a great SMS campaign 

1. Segment your audience 

Market segmentation techniques are integral to any successful SMS marketing campaign.

Segmented messages get 83% more engagement than those that don’t, so divide your customers into groups based on demographic, psychographic, geographic and behavioral characteristics. 

For example, you could segment your SMS subscriber list by: 

  • Age
  • Engagement level
  • Purchase history
  • Browsing history
  • Cart abandonment 
  • Location 

The goal of segmentation is to provide the most relevant, personalized content for your current and potential customers, and make it easier for you to scale and automate your SMS campaigns. 

2. Create SMS drip campaigns 

SMS drip campaigns are sequences of automated texts you send to subscribers to keep your brand top-of-mind and drive more sales. 

For example, your SMS drip campaign might look like this: 

  • Send new leads a welcome text with a unique discount code 
  • Follow up with a reminder to use the discount code 
  • Thank your customer for completing their first order 
  • Share promotional content about your brand story 
  • Offer another discount code in exchange for a friend referral  

Remember, it’s important to strike a good balance with your SMS drips. 

Your customers receive countless mobile notifications every day, and they won’t hesitate to unsubscribe if your messages are spammy or overly generic – which leads nicely onto personalization.

3. Personalize your messages 

Personalization is essential for creating SMS messages your customers want to read – and the stats are there to prove it: 

  • 72% of customers interact only with personalized messages 
  • Texts with personalized content get 259% higher engagement
  • 60% of shoppers are likely to become repeat customers after a personalized experience

You can personalize your SMS messages in a variety of ways, including: 

  • Sending welcome messages to new subscribers
  • Addressing your customers by name
  • Sending exclusive discount codes on your customer’s birthday
  • Tailoring content to your customers’ position in the purchase cycle
  • Recommending products most relevant to your customers’ browsing behavior 

Take this example from Qalo, who gave their customer an exclusive offer after they’d abandoned their online shopping cart.

Cart abandonment text from Qalo

4. Offer discount codes

Your customers are becoming increasingly reluctant to pay full price thanks to the ubiquity of discount codes and sale periods, with 64% of people now waiting for items to go on sale before buying. 

The reality is that discounts drive sales, and that’s particularly true of SMS campaigns. In 2021, 8-16% of customers redeemed SMS discount codes compared to just 2.7% for email discounts. 

Only 31% of customers take action in response to general offers. With that in mind, use these three engagement-driving discount codes instead:

  • Pricing-based offers
  • Time-sensitive offers
  • Location-based offers

5. Leverage visual content

All marketers know that visual content is king, and the science backs it up: human beings process visual information 60,000 times quicker than the written word.

In SMS marketing, 51% of customers are more likely to make a purchase after receiving texts containing images, videos or GIFs – so pique your customers’ interest by incorporating these eye-catching cues into your campaigns.

6. A/B test your messaging

A/B testing is a popular marketing testing method which helps you understand how to drive the highest open, response and conversions rates from your text marketing. 

You can optimize your SMS campaigns by testing different aspects of your messaging, including:

  • Time of delivery
  • Tone of voice 
  • CTAs
  • Incentives
  • Personalization 
  • Visual content

Use the insights you gain from A/B testing to continuously adapt your SMS marketing content and align it with your customers’ preferences.  

Best tools for SMS leads

1. Yieldify

Screenshot of Yieldify's homepage

Yieldify is a fully managed personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. With Yieldify’s layered lead generation functionality, you can build customizable, on-brand and highly targeted opt-in forms that drive more SMS sign-ups at every step of the customer journey. 

2. Attentive

Screenshot of Attentive's homepage

Pitching itself as the leader in conversational commerce, Attentive is a text message marketing solution that helps everyone from entrepreneurs to enterprise customers form deep customer connections through SMS marketing. Grow your subscriber list with website sign-up forms, engage your customers with conversational text messages, and streamline purchase decisions with Attentive. 

3. Klaviyo

Screenshot of Klaviyo's homepage

Klaviyo is a growth marketing platform that helps D2C brands deliver more personalized experiences to their customers across email, SMS, in-app notifications and web. With Klaviyo, you can drive more SMS leads, have two-way text conversations with customers, run A/B tests, download SMS marketing reports and more.  

4. Emotive

Screenshot of Emotive's homepage

Emotive is a full-funnel SMS marketing platform with a range of features – including lead generation, automated two-way customer conversations and an intuitive data dashboard – to help you drive more sales and nurture customer relationships. Emotive promises to generate at least $2500 in revenue for new customers who spend $500 on SMS – or they’ll pay the difference.

5. Messente

Screenshot of Messente's homepage

Messente advises customers on which types of messages to use and helps B2B businesses reach mobile phones in over 190 countries worldwide. As well as powering SMS marketing, Messente helps businesses deliver pin codes and notifications to their customers.


SMS Lead Generation FAQs

Is SMS a marketing tool?

SMS is a low-cost, high-impact way to connect with customers which ecommerce brands are increasingly incorporating into their marketing strategies. With delivery, open and response rates outperforming email, SMS is one of the most effective ways to promote sale periods, re-engage hesitant customers and form deeper customer relationships. 

Is SMS marketing effective?

SMS marketing is one of the most effective channels in an ecommerce marketer’s armory. A survey from Attentive revealed 91% of customers want to sign up for SMS marketing, and conversion rates (29%) massively outperform email marketing. 

How do I run an SMS campaign?

To run an SMS campaign, start by splitting your list of subscribers into sub groups and creating drips for each market segment. SMS campaigns that drive the highest number of conversions typically include personalized messaging, visual content and coupon codes.

A Sweetheart Deal: Top Valentine’s Ecommerce Tactics, Email Tips, Trends & Stats

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Your customers are willing to spend big to woo their loved ones on Valentine’s Day. 

Indeed, average order values rise by 11% in the week leading up to Valentine’s Day, so it’s a great time for ecommerce brands to maximize revenue. 

In preparation for the season of love, we’ve outlined 4 ecommerce tactics and 5 email tips as well as a collection of hot trends and key stats especially for you.

4 Valentine’s ecommerce tactics to show your customers some love:

Use tried-and-tested holiday strategies

There’s no need to reinvent the wheel or implement fresh strategies when 14 February rolls around.

The approaches you use to drive more sales on Black Friday work on every shopping-centered holiday – and Valentine’s Day is no exception.

Use these classic holiday strategies to maximize sales this year:

  • Cross-sell related products: Your customers are willing to spend more, so help them add complementary products to their carts throughout their website journey
  • Add free shipping and threshold discounts: With Yieldify, brands have driven up to 33% higher average order values by incentivizing their customers to spend more with promotional experiences – including free shipping offers and threshold discounts
  • Provide last-minute delivery options – Because there’s always someone who leaves it to the 11th hour
Girlfriend Collective used Yieldify to lift AOVs with free shipping incentives

Create dedicated landing pages

As you know, online shoppers can be fickle. Your customers have short attention spans, and they’ll often decide to stay or leave your site in a matter of seconds.

The average ecommerce bounce rate is 20%-45%, but you can stay on the lower end of that by creating dedicated landing pages with Valentine’s Day imagery, messaging and relevant products.

A well-curated landing page will streamline your customers’ journeys and help increase conversion rates.

If you need support creating high-converting landing pages, check out potential options for your brand in our website optimization tools blog. 

Segment your audience

Market segmentation techniques are the backbone of any effective marketing campaign – ensuring you market the right products to the right customers while simplifying the path to purchase.

For Valentine’s Day, group your products by gender or by customer intent, then A/B test your calls to action (CTAs) to drive the highest number of conversions.

Example of A/B testing

Use images to clearly guide your customers to the right category pages, and display product recommendations that catch their attention.

Want more information about segmentation? Check out our blog on market segmentation techniques and eight ways it can benefit your brand.

Guide your customers 

Candy, flowers and jewelry are Valentine’s Day best sellers.

But your customers won’t always want to play it safe with timeless classics – so help them find the perfect gift for their partner.

Create curated content featuring your recommended products and tackle browse abandonment with experiences designed to guide customers through the purchase funnel. 

For example, Laithwaites, a serial award-winning D2C wine company, uses Yieldify to guide their customers to Valentine’s Day gift pages with on-site overlays.

Laithwaites' Valentine's Day gift guide experience

Valentine’s day email tips for ecommerce

Online orders from email marketing grew 367% year-on-year between 2020 and 2021. 

Clearly, email marketing is an important channel for ecommerce marketers, but how can you use it to drive more sales this Valentine’s Day?

Here are five ideas to consider:

  • Start early – In 2021, 20% of February’s sales came from the first 3 days of the month. Start your Valentine’s Day email marketing campaigns towards the end of January to avoid missing out on revenue  
  • Segment by purchase intent – Your customers may want to buy Valentine’s Day gifts for family members, friends and pets as well as their romantic partners. Segment your email lists according to who your customers are looking to buy for
     
  • Incentivize with free gifts – Lift email open rates by telling your customers about product giveaways in the subject line
     
  • Send cart abandonment reminders – Consumers open 45% of cart abandonment emails compared to just 21% of standard emails. Send cart abandonment reminders to your customers who don’t check out after adding something to their basket  
  • Use emojis in subject lines – Include emojis in email subject lines to increase your open rates by up to 45%

Valentine’s day gifts trends for ecommerce in 2023

Valentine’s Day spending in the US reached $23.9 billion in 2022, up $2.1 billion year-on-year.

That made it the second-highest year on record, but what lies in store for 2023? 

Here are three gift trends to consider:

Consumer intent is changing

Valentine’s Day is an international celebration of love, but it’s by no means exclusive to romantic relationships. Since 2010, the amount consumers have spent on their friends has increased from $737 million to $2.1 billion, while they’re also spending more on gifts for family members and pets.

Men spend more than women 

Your male customers are willing to splash out on Valentine’s Day. According to a survey from the National Retail Federation, men spend an average of $108 on Valentine’s Day gifts for their partners – which is more than double what women spend ($49). 

Candy reigns supreme 

Candy has been the most popular Valentine’s Day gift among consumers since it overtook greetings cards in 2015. In 2022, 56% of US shoppers bought candy for Valentine’s day. As you can see in the graph below, greetings cards and flowers are the next most popular purchases. And following a COVID-induced lull in 2021, evening’s out enjoyed a resurgence in 2022. 

Important Valentine’s Day ecommerce statistics

Alongside Black Friday, Christmas and Mother’s Day, Valentine’s Day is one of the biggest dates in the retail calendar. 

Ahead of 2023’s iteration, I’ve sourced five stats every ecommerce marketer should know:

  • Industry size: Americans spent $23.9 billion on Valentine’s gifts in 2022 – the second-highest year on record and a year-on-year rise of $2.1 billion
  • Ecommerce is booming: 32% of Americans shop for Valentine’s gifts online
  • Timing is key: 20% of online sales in February 2021 were made in the first three days of the month
  • Leverage SMS: SMS orders for Valentine’s gifts increased by 900% between 2020 and 2021
  • Man’s best friend: 27.6 million American families bought Valentine’s presents for their dogs in 2020

Conclusion

Follow the Valentine’s Day marketing ideas I’ve detailed above to optimize your conversion rates, and you’ll have a raft of new admirers come February 14th. They might not send you chocolates or flowers, but they’ll give you something far more precious: repeat business.

If you’d like a preview of how you can increase conversions on your website with Yieldify’s fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your conversion rates.


FAQs

What sells the most on Valentine’s Day?

Candy has consistently been the best-selling product on Valentine’s Day since overtaking greetings cards in 2015. In 2022, flowers, gift cards, clothing and jewelry were the next best-selling items. If you need more support selling your products this Valentine’s Day, read our post outlining the best conversion rate optimization (CRO) tools on the market right now.

What’s trending for Valentine’s Day 2023?

Consumer habits around Valentine’s Day have shifted over the years. While it’s still an important time for romantic partners to exchange gifts, consumers are buying more gifts for family members, friends and pets – and that’s expected to continue in 2023.

How many people buy Valentine’s Day gifts for their pets?

Pet gifts are big business around Valentine’s Day. Consumers spent a staggering $1.7 billion on Valentine’s Day presents for their pets in 2020 – a rise of $1.25 billion since 2010. Meanwhile, 27.6 million American families bought presents for their dogs in 2020. 

10 Leading Website Personalization Tools and Software in 2023 (Pros & Cons)

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Whether they’re established or emerging brands, ecommerce companies typically face three major challenges:

  1. They aren’t generating enough email & SMS leads

Consumers are browsing but they exit without submitting their contact details. Either the ecommerce team haven’t managed to set up lead capture forms or users aren’t responding to them.

  1. Their conversion rates aren’t high enough

The ecommerce team is seeing good traffic levels. But they’re struggling to turn session numbers into orders.

  1. Their average order value (AOV) is too low

The website is converting visitors into customers. But the team needs to increase basket value to hit revenue targets.

There are several personalization platforms that solve these problems. They’ll help you grow your email & SMS database. They’ll help you boost conversion rates. They’ll help you increase your average order values.

Before analyzing 10 of the best website personalization tools and providers on the market, it’s helpful to define exactly what we mean by website personalization. 

How to Choose the Right Website Personalization Tool

Website personalization tools come in many flavors – which is why it can be so difficult to select the right one for your site.

In a nutshell, a good website personalization tool will allow you to optimize your onsite experience in different ways for different audience segments. That way you can better engage your key customer groups with experiences personalized to their onsite preferences and behaviors.

Content management systems (CMSs), ecommerce CRM software (CRM tools), and marketing automation tools offer some basic forms of personalization. But if you want to understand your core audiences better and offer more nuanced website personalization, you’ll need to use a specialist personalization tool.

But before you narrow your search for a personalization tool, you need to ask yourself three things:

  • What are your core goals – do you want to increase conversions, email open rates, AOVs?
  • What do you want your brand to achieve with personalization? 
  • Do you have the bandwidth to manage a personalization platform yourselves or do you need account management and technical support?

After you’ve defined your criteria, now’s the time to look at the tools that fit your needs. To help you decide on the best website personalization software and provider for your team, I’ve put together an in-depth, comprehensive post that compares each product’s features.

Disclaimer: Yieldify is our product. We’ve done our best to present the information fairly because we want to help you make an educated decision but we’re especially proud of what we offer. We’ve seen it transform conversion rates, lead generation and revenue for so many brands – large and small – all over the world. You may have seen we use the Yieldify platform and services on our own website too. Learn more here and schedule a call with an advisor

Our Picks: Top website personalization software for 2023

  1. Yieldify 
  2. Google Optimize 
  3. Proof 
  4. Sleeknote
  5. Personyze
  6. VWO
  7. Fresh Relevance
  8. WebFX
  9. FROM
  10. ZAG Interactive

1. Yieldify

Yieldify is a full-service digital customer experience platform. It helps you deliver personalized experiences to your different customer segments, boost conversions and improve the performance of your digital marketing channels.

Key benefits 

Generate more leads

Many personalization providers limit the results you can get from lead gen. They might display the same form design for every visitor. Their forms might not be mobile-friendly. They might keep disrupting users who’ve already given you their details.

With Yieldify’s multi-layered lead capture, you can personalize your lead gen forms for different kinds of consumers at different stages in their journey, whether they’re on mobile, tablet or desktop. 

For example, you can set one lead capture form to show for visitors the first page they land on, another form later in their journey if they dismiss the first one, and then pause lead capture for visitors whose details you already have. 

Instead of a lead capture strategy that’s blind to your users’ behavior, Yieldify’s responsive multi-layered lead capture can help you turn more of your traffic into leads.

The takeaway: ecommerce brands see substantial email and SMS database growth with Yieldify’s multi-layered lead capture. Food delivery and subscription service, Certified Piedmontese, lifted email leads by 700%. Leading CBD brand, Extract Labs, increased their email database by 39%.

Increase conversion rates

Two of the most common obstacles to conversion are customer indecision and distraction. There are plenty of ways Yieldify can help clear these conversion rate roadblocks.

To help move hesitant visitors from product page to order confirmation page, look no further than Yieldify social proof campaigns – our clients typically see some of the highest uplifts in their conversion rates here. For example, campaigns that highlight popular products or recent purchases by other customers all give users a convincing reason to check out.

Whether it’s Instagram, Slack or a phone call, consumers also leave websites at the smallest distraction. With Yieldify campaigns you can keep your visitors engaged: a selection of countdown timers, progress bars and basket reminders can drive customers to check out more often and more quickly.

The takeaway: don’t just take our word for it. With a combination of Yieldify campaigns, Homair, a European leader in outdoor lodging and hospitality, increased conversion rates by 144%. The Healthy Chef, an emerging international food brand, boosted their CVR by 93%.

Increase your average order value

I’ve seen how much of a game-changer it can be for ecommerce businesses to increase their average order values. With Yieldify personalization, it’s easy to incentivize your customers to add more to cart – whether it’s a personalized upsell notification, a progress bar telling customers about the free delivery threshold, or an overlay spotlighting Buy Now Pay Later options.

For example, one of our sportswear clients, a globally recognized footwear and apparel brand, increased AOV by 26% with an upsell experience that drove customers to add more to cart at checkout.

The takeaway: you can’t improve your conversion rate and ignore AOV. With our help, Kiehl’s, the health and beauty brand, lifted AOVs by up to 33%. Similarly, HSTV, the multichannel ecommerce retailer, lifted AOVs by up to 21%. 

Personalize your site in days, not weeks

It can take weeks – if not months – to design, build and launch personalized campaigns with your in-house or outsourced teams. With Yieldify, you can launch new campaigns in as little as 24 hours.

Once you’ve decided on your next campaign, a Yieldify graphic designer in your time zone will use your brand guidelines to create design assets for you. 

And since campaigns run code-free thanks to the Yieldify tag, you can get campaigns live without using up your developers’ time. 

The takeaway: with market-leading service – Yieldify has a G2 rating of 9.7/10 for Quality of Support – and a no-code setup, you won’t get high-quality on-brand campaigns live faster with any other personalization provider. 

Cut your abandonment and bounce rate

Keeping your visitors on site is a relationship-building exercise. But before you can build a relationship with them, you need to understand who they are and how they behave.

This is one of the first things your account manager will help you do when you start with Yieldify. They’ll analyse historical activity on your website to give you a comprehensive breakdown of user behaviour, including when, where and why your visitors are exiting.

For new users, bounce and abandonment usually comes down to a lack of brand awareness. With Yieldify’s educational experiences – such as personalized in-page banners that spotlight your USPs, product features and core values – you can show consumers what defines your brand, build trust and see bounce rates drop.

For returning users, it’s typically a case of when – not if – they’re going to buy, so exit-intent promotional experiences and discount codes are key to keeping them on site.

But that’s not all. Social proof experiences, tab browser notifications, lead capture overlays and custom-made questionnaires are all effective at cutting abandonment. 

For example, many customers head for the exit when faced with too much choice. Many of our beauty brand clients typically run questionnaire experiences to ask customers to share their skin type, complexion and age. The customer then gets directed to the products most relevant to them rather than bouncing.

The takeaway: By optimizing landing pages to engage visitors better, you’ll connect customers with your brand and stop them leaving your site prematurely.

Improve your return on ad spend (ROAS)

Acquiring customers via paid marketing is usually not cheap. Thanks to Yieldify’s audience segmentation technology, you can maximize your ROAS by tailoring experiences for users arriving from your paid channels.

For example, many Yieldify clients run lead capture campaigns personalized for visitors landing from Google Shopping, social media ads and affiliate links. That way, they can improve UX, generate more leads and bring more of their paid traffic back to site later.

You can also use Yieldify’s promotional, gamified and traffic-shaping campaigns to convert more of your paid traffic into customers and lower your cost per acquisition. 

The takeaway: your paid channels are probably your most expensive traffic source. Make the most of your ad spend with Yieldify’s audience segmentation.

Improve your customer journeys

Personalization platforms are also ideal for optimizing your site’s UX. But you can only get good outcomes here if you’re capturing long-term data on your website visitors using the right technology.

With Yieldify’s server-side cookies, you can store customer data for up to 365 days. With many of our competitors’ personalization platforms, you use third-party cookies to store user data. But:

  • 30% of consumers browse on mobile using Safari
  • third-party cookies only get stored for 7 days on Safari

That means you’re potentially missing out on a lot of customer data to respond to and offering as many as 30% of your users a sub-optimal UX.

The most obvious example is to compare the experience of new and returning users in the context of your lead capture strategy.

With third-party cookies, a visitor who has already signed up to your mailing list will see your lead capture forms again after 7 days. Why? Because the platform treats them as a new visitor again.

With Yieldify’s server-side cookies, you can store 365 days of customer data, so you won’t – for example – interrupt returning visitors with the lead form you give your new visitors.

The takeaway: combine Yieldify’s approach to cookies, audience segmentation and long-term user profiles, and you’ll reliably give your users a better website experience. 

What our customers say about us

“I’ve worked with Yieldify for three years and believe they have the best-in-class personalization and conversion rate optimization platform.”

“We’ve seen a massive 51% reduction in bounce rate. The data doesn’t lie! There’s no doubt that Yieldify has helped our business.”

“Yieldify helped us to achieve our target subscriber numbers with strategic suggestions: +60,000 subscribers increase in 6 months!”

“Highly recommended if you are looking for a great ecommerce solution without spending hours with devs and A/B Testing. A very powerful tool.”

“Yieldify’s extensive range of targeting options and flexible campaign formats means we can create a personalized experience for every type of user.”

“Easy to work with, fast with responses and campaign updates and ideas. Always on the front foot and proactive.”

Want to find out more?

If you’d like a preview of the results you could achieve by personalizing your website with Yieldify, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your website performance.

2. Google Optimize

Google Optimize is a split testing and website personalization suite capable of syncing with the rest of Google Marketing Platform. Available as a free (Optimize) or paid enterprise product (Optimize 360), it plugs into your website and lets you run experiments, segment your visitors, deploy personalized experiences, and more.

For example, you can run A/B, multivariate or redirect tests on your website and determine the winning variant. From there, Optimize 360 lets you deploy the “champion” permanently on your website or target it at a specific audience. By integrating with Google Ads, you can also personalize pages to get higher Quality Scores.

The main benefits of Google Optimize are that (part of) it is free, it’s easy to deploy and requires minimum tech-savvy, so your marketing department can run website personalization experiments without heavy involvement from your tech support team.

3. Proof

Proof (also known as Useproof) is a self-service web personalization tool that offers two types of products: Experiences and Pulse. The former is centered around landing pages that creates a visual editor overlay of your website, thanks to which you can personalize text, images, CTAs and more without having to change your code. Pulse is focused on displaying social proof messages.

Proof offers audience segmentation based on customer journey stage, industry, company size and more. At the moment, it doesn’t seem to offer any remarketing or product recommendation functionality.

4. Sleeknote

Sleeknote is a web personalization tool for the ecommerce and retail sectors. With friendly pricing, a variety of pre-made templates and formats, it seems to be ideal for self-sufficient marketers. In other words, if you’re entirely comfortable setting up experiments and reporting on their findings, this may be a good tool to start with.

Sleeknote allows users to create personalized experiences for desktop and mobile, set up product recommendations, and offers audience targeting and triggering functionality.

5. Personyze

Personyze claims to offer the full suite of tools for deploying web personalization and product recommendations throughout the customer journey, i.e. from website landing pages to email drip campaigns.

What stands out is Personyze’s targeting functionality, which claims to target based on more than 70 user attributes, such as real-time behavior, geo-location, weather, social data, internal search, form input, and more. If you’re really keen on trying out creative targeting combinations, this tool could be the answer. 

6. VWO

VWO is another website personalization tool that blends software and services together. It offers a set of different products from A/B, multivariate, and split URL testing to web push notifications, session recordings, heatmaps, and so on. Due to the variety of products, you can purchase bundles depending on your needs. Its services side offers data analysis, implementation and management of campaigns.

7. Fresh Relevance

Fresh Relevance is a personalization platform focusing on ecommerce. The platform includes all the typical website personalization solutions, from product recommendations to visitor segmentation and remarketing. What’s interesting is that Fresh Relevance also extends to social media, allowing users to integrate real-time feeds with user-generated content into emails and on their websites. 

Besides the platform, Fresh Relevance also offers strategic services that will take care of personalization strategy mapping, customer segmentation, technical integrations, reporting and more.

8. WebFX

WebFX is a full-service digital marketing agency that specializes in everything from SEO services for websites and marketplaces to PPC advertising, content marketing, analytics and more. Part of its offering includes UX and website design, which is where website personalization comes in.

Depending on the plan you choose, you can get behavioral, firmographic or real-time personalization with custom designed content blocks and reporting. If you’re looking to revamp your website, WebFX are well placed to help.

9. FROM

FROM is a digital transformation agency offering a “uniquely collaborative approach to innovation.” The agency offers a variety of services, starting with mapping customer journeys and optimizing customer touchpoints. They also go beyond website personalization with a full product development service as well, such as apps and games.

10. ZAG Interactive

ZAG Interactive is a responsive website design and web development company based in Massachusetts, US. Their services roster involves everything from analytics and strategy creation to the implementation of personalized web experiences. The agency also offers remarketing services as part of its pack. ZAG typically works with banking and credit unions.


Website personalization FAQ

What is website personalization?

Website personalization is the process of delivering a tailored experience to website visitors based on demographic, psychographic, geographic or behavioral information as well as which stage of the customer journey they are at.
Website personalization is powered by a wide stack of software tools that helps businesses to gather data on their visitors, segment them, target them, automate, and more.

What is personalization software?

Personalization software is a tool that allows ecommerce teams to customize their websites in response to customer characteristics and behaviors to improve customer experience.

How do I personalize my website?

There are many ways you can personalize your website including content, product recommendations, special offers & more. For an in-depth roadmap on how to do this, take a look at our detailed eCommerce personalization strategy.

How do you implement personalization?

Your CMS may allow you to implement personalization but most of the time you will need software or tools that can be integrated into your website.


Want to find out more?

If you’d like a preview of the results you could achieve by personalizing your website with Yieldify, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your website performance.

15 Website Optimization Tools For Online Success in 2023

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It takes customers just 0.05 seconds to form an opinion about your website. 

In the blink of an eye, your visitors will decide whether to stay or leave – and they won’t stick around if your website is slow, poorly designed or full of generic marketing fluff. 

Don’t worry if that sets off alarm bells, because you can easily turn these split-second decisions in your favor with website optimization tools.  

In this blog I’ll walk you through 15 tools brands are using to optimize ecommerce websites just like yours. 

I’ve placed the tools into six categories: 

  • Conversion rate optimization (CRO) tools
  • Page speed optimization tools
  • User experience (UX) optimization tools
  • Search engine optimization (SEO) tools
  • Landing page optimization (LPO) tools
  • Mobile usability tools

If you’re looking specifically to improve conversions, check out our blog covering 12 of the best CRO tools on the market. Otherwise, let’s dive into website optimization. 

15 Most Powerful Website Optimization Tools 

  1. Yieldify 
  2. Qualaroo
  3. Trustmary
  4. Google PageSpeed Insights
  5. Pingdom
  6. Hotjar
  7. UXPressia
  8. Contentsquare
  9. Ahrefs
  10. Surfer
  11. Semrush
  12. Google Search Console
  13. Unbounce
  14. Instapage
  15. WebPageTest

Why is website optimization important?

On a macro level, website optimization is important because it can help you: 

  • Improve your SEO ranking 
  • Increase your traffic
  • Refine your UX
  • Strengthen your brand’s reputation 
  • Lift your conversion rates
  • Generate more revenue 

Ecommerce sales are expected to account for 20.8% of retail sales worldwide in 2023, and that number is predicted to grow to 24% by 2026. 

So with the online shopping boom showing little sign of slowing down, your brand’s trajectory hinges on the strength of your ecommerce website – so make sure your customers want to click through, see what you have to offer and buy something. 

Types of website optimization software

Conversion rate optimization (CRO) tools (1-3): Conversion rate optimization (CRO) tools help you run tests and analyze data to measure how changes to your website impact conversion rates. Most CRO tools offer a specific feature – social proof, heat maps, A/B testing etc – to lift conversions, but you can also use all-in-one solutions that contain many of the best CRO features in one platform.

Page speed optimization tools (4-5): Page speed optimization tools allow you to analyze your website’s speed and recommend changes to improve loading times. Considering bounce rates increase by 123% after just 1+ second of loading, you’re going to miss out on sales if you don’t optimize for speed. 

User experience (UX) optimization tools (6-8): User experience optimization tools help you develop and build better websites and mobile applications. Just 12% of shoppers return to sites with a bad UX, so use UX tools to build websites your customers want to visit again and again.

Search engine optimization (SEO) tools (9-12):

“Google only loves you when everyone loves you first.” 

In the hyper-competitive world of organic search, SEO tools help you increase your website’s SEO performance. Use an SEO tool to help you craft better content, secure and manage backlinks, monitor core web vitals, analyze keywords, conduct site audits, find broken links, rank higher and bring more paying customers to your website – ultimately to increase your website revenue.

Landing page optimization (LPO) tools (13-14): Landing page optimization tools help you build and display tailor-made landing pages that drive leads and conversions. Landing pages are your first – and arguably most important – opportunity to make a lasting impression on your customers, which is why 68% of businesses use LPO tools to drive more sales leads.

Mobile usability tools (15): Mobile usability tools let you test page speed and other website performance metrics by device. A huge 60% of users don’t trust companies that haven’t optimized for mobile, so ensure your mobile website displays and loads correctly with usability tools.

Best Website optimization tools 

Conversion rate optimization (CRO) tools

1. Yieldify

Yieldify is a fully managed personalization platform that helps ecommerce businesses increase their lead capture, conversions and average order values with personalized customer experiences. If you’ve struggled to manage a CRO platform in-house or don’t have the expertise to run CRO yourself, Yieldify is probably the provider that will suit you best.

Top features

Fully managed service: Get expert support from a dedicated account manager as well as a team of graphic designers, technical engineers and quality assurance specialists. Rated 9.7/10 for quality of support by customers on G2, you won’t find this level of service anywhere else. 

Personalized experiences: Build deep connections with your customers by personalizing their website journeys from entry through to exit. Streamline the customer experience by easily adding customizable and highly targeted experiences to your website. For example, you can:

  • Simplify website navigation with journey shaping 
  • Build brand affinity with USP messaging
  • Validate product interest with social proof
  • Re-engage shoppers with browse abandonment 
  • Drive checkout urgency with countdown timers
  • Increase sales with user-generated personalization
  • Lift average order values with progress bars

In-depth website analysis & insights: Go beyond your Google Analytics data and unlock deeper audience insights using Yieldify’s Sunburst charts. Measure both macro conversions – e.g. when a customer submits an order – and micro conversions – e.g. when a customer adds to basket – to get a more granular view of customer journeys. 

A/B & A/B/n testing: Test the design, placement, messaging and triggering rules of your personalized experiences using A/B testing. If you have more than 100,000 monthly website visitors, use Yieldify’s A/B/n testing technology to test up to five different variants of the same experience.

A/B test example from Rockport
Rockport lifted conversions by up to 11% using Yieldify’s A/B testing technology

Easy integrations: Integrate any platform in your tech stack with Yieldify. Further segment your remarketing database with Yieldify’s advanced Klaviyo integration, reliably store email and SMS leads in your ESP, and enrich customer profiles in your CRM. 

Pros of Yieldify

  • Generate more revenue: Yieldify’s personalization platform has helped clients – across industries from fashion and travel to electronics and home – increase leads, online sales, average order values to generate up to 79:1 ROI
  • SMB to enterprise: With proven success helping clients including Lacoste, BYLT Basics and Made in Design, Yieldify is a market-leading solution for brands of all sizes
  • Quick-to-launch testing: Get your first tests live in under 14 days with Yieldify’s easy-to-integrate tag, and launch new ones in as little as 48 hours after that – no developers required

Cons of Yieldify

  • No free trial: You can only use the Yieldify platform with a paid package

Pricing

Speak to Yieldify’s sales team for a full product demo and information on pricing.

“In partnership with Yieldify, we’re able to enhance customer journeys through unique and targeted personalization. Yieldify is essential to growing the Lacoste brand in this ever-changing ecommerce landscape.”

 

“I’ve worked with Yieldify for three years and believe they have the best-in-class personalization and conversion rate optimization platform. With Yieldify, we increase average order values, promo engagements, conversions rates and improve our customer experience.”

2. Qualaroo

Qualaroo is a user feedback tool that helps you understand your customers’ and prospects’ on-site behavior. By sending strategically timed questionnaires to your website and app visitors, Qualaroo lets you collect real-time insights and feedback that can be used to shape your optimization strategy. 

Top features

Survey templates: Use a curated list of pre-set questions – covering topics like UX, usability and navigation – to start collecting insights right away.

Exit intent surveys: Ask customers for feedback when it looks like they’re about to leave the page (desktop only).

Confirmation page surveys: Take advantage of the high response rates on confirmation pages by requesting customer feedback immediately following a purchase (mobile and desktop).

Pros of Qualaroo

  • Adaptable: Both ecommerce and SaaS companies use Qualaroo to lift conversions
  • No-code: Qualaroo requires no development work to get started – all you need is a URL 

Cons of Qualaroo 

  • Single-feature tool: Qualaroo is a customer feedback tool and doesn’t offer additional features to increase conversions

Pricing

Qualaroo packages start at $80 per month. Speak to their sales team for more information about their Enterprise offering.

3. Trustmary

Trustmary is an all-in-one review platform that helps you generate more leads by leveraging the power of social proof. Make review marketing easy by collecting customer testimonials and embedding them into your opt-in forms. 

Top features

Video testimonials: Collect video testimonials from your customers and use them across your website to build credibility.

Drag-and-drop survey builder: Use Trustmary’s library of templates and custom builder to create customer surveys. Share the results with survey report dashboards. 

Review widgets: Add reviews from all major platforms – including Google, Capterra and Tripadvisor – straight to your website.

Pros of Trustmary

  • Intuitive dashboard: Trustmary is easy to navigate and doesn’t require any level of IT proficiency to use effectively

Cons of Trustmary 

  • Limited features: Trustmary does a great job of using customer reviews to build customer trust, but they don’t use real-time data to lift conversions 

Pricing 

Trustmary packages range from $0 to $590 per month.

Page speed optimization tools 

4. Google PageSpeed Insights

Google PageSpeed Insights (PSI) is a web page speed tool that provides a report on the user experience of a single page and offers suggestions on how it could be improved. Companies use PSI to debug issues on both mobile and desktop.

Top features

Capture lab data: Collect data in a controlled environment to debug in-page issues

Capture field data: Get a real-world user experience through field data 

Pros of PSI 

  • Free-to-use: Simply copy and paste your URL into the platform to get insights on page performance

Cons of PSI 

  • Inaccurate readings: Data provided by PSI is not completely reliable and doesn’t always represent true performance

Pricing

Google PageSpeed Insights is free to use. 

5. Pingdom

Pingdom is an end-user experience monitoring platform designed to provide solutions for digital marketers, web hosting providers and web developers. With Pingdom you can use both synthetic and real user monitoring to optimize your page speed.

Top features

Synthetic monitoring: Test your website’s availability from all over the world with fast and accurate round-the-clock monitoring.

Real user monitoring: Understand how the end user is experiencing your website or app with this client-side problem identification and resolution solution.

Infrastructure monitoring: Health and performance monitoring for SaaS products.

Pros of Pingdom

  • Responsive: Pingdom send alerts instantly when your website encounters a problem

Cons of Pingdom

  • Integrations: Pingdom customers have expressed frustration at the lack of available integrations

Pricing 

Pingdom prices start at $9.50 per month and rise depending on how many checks and SMS alerts you require.

User experience tools

6. Hotjar

Trusted by more than 900,000 websites in 180+ countries worldwide, Hotjar is a website optimization tool that helps product teams connect the dots between what’s happening on site and why. Through heatmaps and customer recordings, Hotjar gives you a deeper understanding of customer behavior so you can make changes that improve UX. 

Top features

Heatmaps: Hotjar’s heatmaps show you where your users are clicking, moving and scrolling.

Feedback: Gather customer feedback in real-time as users navigate through your website.

Engage: Automate the research process through user interviews. 

Pros of Hotjar

  • Ideal for ecommerce: Hotjar’s range of audience insights can help ecommerce sites optimize the user experience and increase conversions 

Cons of Hotjar 

  • Free version: Hotjar’s Basic package is too limited to get a true impression of its capabilities 

Pricing 

Hotjar packages start from $0 per month. Speak to Hotjar’s sales team for more information about their Scale offering. 

7. UXPressia

UXPRessia gives you access to multiple tools that let you visualize customer experiences and collaborate with your team in real time. Made to help beginners hit the ground running and professionals tackle more complex tasks, UXPressia helps bridge insights across teams. 

Top features 

Customer journey maps (CJMs): Work on CJMs with colleagues or clients in real time and understand your customers’ on-site experiences at every touch point. 

Personas: Create professional personas without design or technical skills using the online persona generator tool.

Impact maps: Plan future releases to see what impact they could drive and pass features to your team in just 4 steps.

Pros of UXPressia 

  • Templates: UXPressia has a wide range of templates covering different sectors

Cons of UXPressia 

  • Interface: Some users have found UXPressia clunky to use

Pricing

UXPressia packages range from $0 to $36 per month. Speak to UXPressia’s sales team for more information about their Enterprise offering.

8. Contentsquare

Contentsquare goes beyond traditional analytics to give users an understanding of customer experience they can use to transform their business. By revealing the behavior, intent and feelings of website users, Contentsquare helps you drive faster growth through the delivery of more human experiences. 

Top features

Digital: Get deep insights into how users interact with your website and identify new opportunities for revenue growth.

Find & Fix: Spot problems and pain points impacting the customer experience and find resolutions quickly to avoid revenue loss. 

Apps: Go beyond bug-fixing with powerful analytics and visualizations that let you resolve user frustration quickly. 

Pros of Contentsquare

  • Versatile: Contentsquare is suitable for businesses across a whole range of industries

Cons of Contentsquare

  • Onboarding: Contentsquare’s onboarding process is not straightforward and can be resource intensive

Pricing

Speak to Contentsquare’s sales team for more information on pricing. 

Search Engine Optimization (SEO) Tools

9. Ahrefs

Ahrefs is an all-in-one SEO tool designed for marketing professionals, providing in-depth insights into organic search traffic and the backlink profile of any website or URL. 

Top features

Keywords explorer: Analyze the ranking and calculate the traffic potential of keywords relating to your business.

Organic traffic search: Find out what your competitors are ranking for and which web pages bring the most SEO traffic 

Site audit: Uncover technical and on-page issues with Ahref’s SEO audit feature

Pros of Ahrefs

  • Experience: Ahrefs are a trusted solution who have been indexing and structuring petabytes of information since they were founded in 2010

Cons of Ahrefs 

  • User interface: The Ahrefs interface has a slightly outdated feel to it and can be difficult to navigate

Pricing

Ahrefs plans start at $95 per month and rise to $965 for their Enterprise package.

10. Surfer

A must-have for content marketing professionals, Surfer helps companies take their organic traffic to the next level with a range of features that help you write and optimize high-ranking content.

Top features 

Grow flow: Get AI-generated tasks that enhance your SEO strategy delivered weekly. 

Content Editor: Make optimizations to your content based on Surfer’s real-time keyword and article structure feedback. 

Audit: Find quick wins and potential missed opportunities with an automated, sub-one minute audit.

Pros of Surfer

  • Loved by users: With a G2 rating of 4.8/5, Surfer is one of the best SEO tools on the market 

Cons of Surfer 

  • Pricing: Some Surfer users have expressed frustration at the pricing structure

Pricing 

Surfer prices range from $49 to $199 per month. Speak to Surfer’s sales team for more information about their Enterprise package. 

11. Semrush

Semrush is a software solution that lets marketing professionals build, measure and manage campaigns across SEO, PPC, content marketing and social media. With more than 55 tools and reports available to use, Semrush provides a huge range of resources to help brands climb the ranks on all search engines.  

Top features 

Keyword research: Semrush helps you find the right keywords to drive traffic and identify ways to rival your competitors.

Content marketing: Create a data-informed content strategy and long-term calendar based on the needs of your audience.

Paid marketing: Automate time-consuming tasks and create compelling ad copy that drives click on your PPC campaigns. 

Pros of Semrush

  • Insights: The quality of Semrush’s content insights are some of the best on the market 

Cons of Semrush 

  • Pricing: Semrush have received criticism from users over pricing  

Pricing 

Semrush plans range from $119.95 to $449.95 per month. 

12. Google Search Console

Google Search Console is a free-to-use platform that helps you analyze website performance, troubleshoot problems and uncover new ways to improve your Google ranking. 

Top features

Analytics: See which queries are bringing users onto your website.

URL inspection: Get crawl, serving and index information about your website pages.

Email alerts: Receive updates when Google identifies an issue with your site.

Pros of Google Search Console 

Cost-free: Google Search Console is completely free to use and is a great starting point for website optimization 

Cons of Google Search Console 

Learning curve: Google Search Console is full of rich data so it can be tricky for beginners to get up to speed, particularly if they’re not familiar with SEO metrics

Pricing 

Google Search Console is completely free.

Landing page optimization (LPO) tools

13. Unbounce

Unbounce helps businesses create high-converting landing pages, turning billions of visitors into leads, sales and sign-ups. The landing page solution is used by businesses in a wide range of industries including ecommerce, SaaS and B2B marketing.

Top features 

Landing pages: Unbounce’s easy-to-use builder lets non-technical users create landing pages with AI-driven copy and visually stunning elements – no code required. 

Popups & sticky bars: Drive more conversions and leads with segmented and A/B testable website popups.

AI copywriting: Use Unbounce’s Smart Copy Writer to generate entire sentences, paragraphs and stories in a matter of seconds.

Pros of Unbounce 

  • Usability: The Unbounce platform is highly intuitive and accessible for even the most basic technical user

Cons of Unbounce 

  • Templates: Some Unbounce users claim there is a lack of high-quality templates

Pricing 

Unbounce packages range from $0 to $49 per month.

14. Instapage

Instapage combines CRO expertise with optimized landing page technology that helps businesses increase sales, leads and conversions. More than 5 million landing pages have been built by 15,000+ brands since the company launched. 

Top features 

Customizable layouts: Access more than 500 layouts built to increase conversions across many industry-based use cases. 

AMP + Thor Render Engine: Deliver best-in-class mobile experiences with built-in AMP support.

Instablocks: Easily scale with content blocks you can save, reuse and update globally.

Pros of Instapage 

  • No code: Launch landing pages without any HTML or coding knowledge

Cons of Instapage 

  • HubSpot integration: There is no out-of-the-box integration with HubSpot forms

Pricing 

Speak to Instapage’s sales team for more information on pricing.

Mobile usability tools 

15. WebPage Test

WebPage Test helps you test’s your users’ online experiences according to their location, device and browser. Get in-depth insights on mobile performance with components like DNS, TCP, TLS and more. 

Top features 

No-code experiments: Instantly test the impact of suggested optimizations without changing your site. 

Actionable suggestions: WebPage Test acts like a personal webpage experience consultant to offer suggestions on where your site can improve.

Granular tests: Test every possible factor impacting webspeed – including device types, browsers and locations.

Pros of WebPage Test

  • More than mobile: Mobile optimization is just one aspect of WebPage Test’s huge variety of testing features used to optimize page speed

Cons of WebPage Test

  • Locations: WebPage Test’s free version is only available in certain locations

Pricing

WebPage Test’s plans range from $0 to $180 per month.  

Website Optimization Best Practices 

Complete a full website audit

Conduct a full audit of your website before you tweak anything. Use page speed tools like Pingdom to uncover any loading and usability issues. From an SEO perspective, audit your published content to identify quick-wins in your current library before writing anything new.

Identify your ideal customer profiles

You can’t design a website that people want to visit until you know who your customers are. Conduct interviews, run surveys and analyze website data to understand your customers’ pain points and motivations – and use these learnings to optimize your website.

Measure, analyze, improve

Data is king, so measure everything to decide what to optimize and when. Continuously analyze the most important metrics – from page views and bounce rates to load speeds and conversion rates – to track performance, fix problems and make improvements. 

Run A/B tests

A/B testing is fundamental to any web optimization strategy, which is why 77% of marketers are already running A/B tests on site. Use A/B testing to learn what resonates with your customers, validate hypotheses, and improve conversion rates.

Use CRO tools

The cost of customer acquisition is now 60% higher than it was five years ago – and that’s a huge problem for ecommerce marketers. To mitigate this challenge, use CRO tools like Yieldify to extract maximum value from your current customers and website visitors.

Choosing the right website optimization tool

I hope this blog has helped narrow your search for a website optimization tool. I’m sure you have a particular area you want to focus on, but you’ll need to use a range of different website optimization tools to maximize revenue growth from your ecommerce store.

If you’d like a preview of how you can increase conversions on your website with Yieldify’s fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your conversion rates.


FAQs

What is website optimization and how does it work?

Website optimization is the process of using different techniques to improve page speed, UX, SEO traffic, conversion rates and other key performance metrics. There is no one-size-fits-all approach to website optimization, but most ecommerce marketers rely on a combination of third-party solutions and in-house experts to continuously improve their website. 

What are website optimization tools? 

Website optimization tools are software that help ecommerce brands improve website performance to streamline customer journeys and lift online sales. The best tool for you depends on your objectives and pain points, but speak to Yieldify’s sales team if you’re looking for a fully managed, all-in-one personalization platform to increase your conversion rates.

How to Get & Nurture Email Leads the Right Way

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When executed well, email marketing is a game changer for ecommerce brands. 

A survey of more than 2000 marketers revealed ecommerce, retail and consumer goods companies generate 45:1 ROI from email marketing on average.

While these figures are impressive, you won’t drive huge returns until you’ve built an engaged subscriber base. But how do you convince more people to complete your opt-in forms – and what does a profit-driving email marketing strategy look like? 

In this blog I’ll answer these important questions and walk you through the fundamentals of email marketing. 

If you’re looking specifically for a lead generation tool to grow your list of subscribers, check out our post covering 12 of the best lead generation tools. Otherwise, let’s start with email leads.

What are email leads?

Email leads are people who’ve agreed to receive your marketing emails – such as your welcome emails, brand newsletters or cart reminders – by submitting one of your opt-in forms. 

Email opt-in form displayed on Inghams' website

Your main goals with email leads are to nurture them into making their first order, bring them back to your site to make follow-up orders, and ultimately build a relationship with them so they become loyal to your brand.

Part of that nurturing process is grouping your leads into different segments (read more on this below) and sending those segments targeted marketing flows. 

For example, your email sequence might look like this: 

  1. Send new leads a welcome email with a first-purchase incentive  
  2. Follow up with your brand story video
  3. Notify them about a new product launch 
  4. Share product recommendations based on their browsing history
  5. Send them a cart abandonment reminder
  6. Email them their order confirmation
  7. Upsell recommended products based on their recent order

Why should you have an email lead generation strategy?

The profit-driving potential of a good lead generation strategy can’t be overstated.

With an average value of $102.50, email leads possess that rare blend of being both cheap to acquire and highly lucrative – so it’s no wonder email remains the major customer acquisition and retention channel for 81% of small businesses.

A successful email lead generation strategy can help you:

  • Increase your brand visibility 
  • Expand your market reach 
  • Form stronger customer relationships
  • Build hype for your new releases 
  • Promote your sale periods
  • Boost your overall revenue 

If you need support driving more high-quality email leads, Yieldify’s layered lead capture technology and full-service team can help you.

Examples of email opt-in forms

The risks of buying email leads

When you’re ramping up your lead generation efforts, it can be tempting to buy a list of subscribers. 

Sure, you’ll find plenty of companies offering that service, and you can generate leads on the cheap in just a few clicks. But don’t fall into that trap if you’re serious about your brand’s long-term growth.

Purchased leads haven’t agreed to receive your marketing emails or shown interest in your products, so the chances of them buying from you are incredibly low. If they don’t report you as spam, their email marketing software provider almost definitely will.  

When a customer marks your address as spam it: 

  • Harms your IP reputation
  • Damages your sender score 
  • Reduces your delivery rates

If you want to join those brands driving 45:1 ROI through email marketing, you should instead invest in lead generation tools that help you grow your subscriber list organically.

How to get email leads 

Now you’re committed to building your email list the right way, you’re probably wondering what techniques you should use to generate email leads. 

Here’s a six-point guide to ramp up your lead generation rate:

1. Identify your buyer personas

You need to understand who your customers are and what makes them tick before capturing email leads. Dive into the data, conduct market research and interview customers to outline your buyer personas – then create specific opt-in forms for each customer segment. 

2. Segment your website traffic

The days of displaying the same opt-in form, to the same customer, at the same time are long gone. To run an effective lead gen strategy, target your customers with sign-up forms that respond to their characteristics, interests and on-site behaviors. For example, Philips used Yieldify to embed relevant imagery into opt-in forms on their shaving product pages.

Email opt-in form displayed on Philips' website

3. Use full-funnel lead generation

Don’t limit your subscriber list growth by only displaying a single opt-in form on entry. Instead, use a full-funnel approach with different opt-in forms to continue generating leads at different stages of the customer journey – from entry through to exit. At Yieldify, we’ve helped clients increase email subscribers by up to 700% with a full-funnel approach to lead generation. 

4. Offer incentives

You can’t maximize the size of your email database until you give your customers a reason to subscribe. Discount codes are the go-to incentive for most ecommerce brands, but at Yieldify we’ve seen clients achieve great results through:

  • Offering free gifts 
  • Providing downloadable content
  • Sending cart and back-in-stock reminders
  • Recommending products
  • Gamification 

5. A/B or A/B/n test your opt-in forms

The average opt-in form completion rate for B2C ecommerce companies is 1.6%, but A/B testing will help you rise well above that. To generate the highest number of subscribers, continuously test the design, placement, messaging and triggering rules of your opt-in forms. If you have more than 100,000 monthly website visitors, use A/B/n testing to compare 3+ forms at the same time.

6. Personalize your opt-in forms

9 out of 10 consumers enjoy receiving tailored messages from brands, so give your customers what they want by personalizing your opt-in forms. Tweak the design, messaging or triggering rules to show awareness of your customer’s interests and on-site behaviors. With Yieldify, Petal & Pup personalized opt-in forms for Facebook customers as part of a strategy that lifted email leads by 116%.

Email opt-in form displayed on Petal & Pup's website

How to nurture email leads

1. Segment subscribers

Subscriber segmentation is the most effective email marketing campaign strategy. Split your email list into segments based on demographic, psychographic, geographic and behavioral data. Then you can send personalized, valuable content that gets readers from their inbox to your site and helps you convert leads into paying customers. 

If you’re a Klaviyo user, find out how you can use Yieldify’s advanced Klaviyo integration to better segment your audience by their on-site behaviors. 

2. Be concise 

Compression is expression in email marketing. The optimum word count for an email is just 50-125 words, which leaves little opportunity to unleash your inner Shakespeare. Instead, convey your message succinctly and use clear formatting (e.g. bullet points) to structure emails in a digestible way. 

3. Write irresistible subject lines 

According to OptinMonster, 47% of email recipients decide to open emails based on the subject line. Keep things short with a subject line between 28-50 characters, and A/B test different approaches to see what resonates with your target audience. Spike curiosity, drop a pun and show your human side to get more eyes on your content.

4. Craft compelling CTAs

With an ideal length of just 2-5 words, brevity is key when writing CTAs. Always start your CTA with a verb, and make it visually eye-catching to encourage more readers to click through to your site.

5. Personalize content 

Revenue is 5.7 times higher in emails that use personalization techniques. You should always personalize the subject line where appropriate, but that’s only the beginning of a broader email personalization strategy. Address your leads by name, attach imagery relating to their location, and tailor discounts and special offers to their interests and browsing behavior.  

6. Adopt live content

With an ROI of 56:1, live content is a low-adoption, high-impact technique that will give you a competitive advantage in a crowded market. Rather than populating email content when you hit send, live content is activated when your customer opens the email. For example, you could engage your customers with countdown timers, poll results and real-time stock updates.

7. Use cart abandonment emails 

A huge 41% of customers open cart abandonment emails, which is 2.5x higher than the average email open rate. If you’re looking for reliable ways to get people back onto your site through email marketing campaigns, send cart abandonment reminder emails to customers who added to basket but didn’t check out on a recent visit.  In partnership with Yieldify, Lacoste drove a 21:1 return on investment using cart abandonment remarketing and other personalization strategies.  

8. A/B test your content 

Companies that A/B test email content drive 42:1 ROI compared to just 23:1 ROI for companies that don’t. A/B test different aspects of your email content – subject lines, CTAs, copy length, imagery etc – to maximize open and click-through rates.

9. Test the time 

There is no consensus on when you should send email marketing content, and the optimum time for your business depends on many factors including your industry and time zone. Find your sweet spot for email engagement by continuously testing different time slots. 


If you’d like a preview of how you can capture more email leads on your website and send rich customer data into your ESP with Yieldify’s full-service personalization platform, schedule a discovery call now. One of our advisors will be delighted to share more.

14 Social Proof Software to Skyrocket Sales

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In the last five years alone, industry estimates suggest customer acquisition costs have risen by 60%. If your ecommerce brand is getting diminishing returns from PPC advertising and your other acquisition sources, adding social proof to your website can help.

Social proof is a psychologically powerful tool you can use to remove customer hesitation, validate decisions and drive urgency – and it’s more effective (and in my experience usually cheaper) at increasing sales than your own marketing material.

According to Nielsen, 92% of customers trust non-paid advice over paid adverts. So, if you want to lift conversion rates, start using your brand’s biggest advocates and most prolific marketers: your current customers. 

Here’s how you can use social proof on your website: 

  • Spotlight customer testimonials 
  • Drive urgency through stock scarcity  
  • Highlight product popularity
  • Leverage case studies and success stories
  • Embed trust badges 

In this blog I’ll review 14 of the best social proof tools on the market to help you choose the right one for your business. The tools fall into three categories:

  • All-in-one CRO platforms 
  • Specialist social proof tools 
  • Customer review tools

If you’re looking for software to lift conversion rates using a variety of CRO techniques, check out our post outlining the best CRO tools. Otherwise, let’s dive in. 

Disclaimer: Yieldify is our product. We’ve done our best to present the information fairly because we want to help you make an educated decision but we’re especially proud of what we offer. We’ve seen it transform conversion rates, lead generation and revenue for so many brands – large and small – all over the world. You may have seen we use the Yieldify platform and services on our own website too. Learn more here and schedule a call with an advisor

14 Social Proof Software to skyrocket sales

  • All-in-one CRO platforms (1-4): All-in-one CRO platforms typically lift conversion rates by using social proof in conjunction with other website optimization techniques. As well as social proof, all-in-one solutions include cutting-edge features like lead generation, user-generated personalization, product recommendations, A/B testing and more.
  • Specialist social proof platforms (5-9): Specialist social proof platforms leverage the power of social proof – with a strong focus on emphasizing product popularity – to drive website conversions. These platforms don’t include any additional features.
  • Customer review platforms (10-14): Customer review platforms provide a form of social proof marketing with a review-led focus. These platforms drive more conversions by helping you collect customer reviews and display them across your digital channels.
  1. Yieldify
  2. Optimizely
  3. AB Tasty
  4. Personyze
  5. ProveSource
  6. Proof
  7. Fomo
  8. Proven
  9. Provely
  10. Boast
  11. Trustmary
  12. Stamped
  13. Yotpo 
  14. Repuso

All-in-one CRO platforms 

1. Yieldify

Yieldify's homepage

Yieldify is a fully managed personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. Their social proof functionality is a highly rated feature that will help you increase your website’s conversion rates.

Top features

Real-time customer activity: With Yieldify, you can show customers almost any real-time customer activity to validate interest and drive urgency. For example, you can show shoppers how many customers recently: 

  • Viewed a product 
  • Added a product to cart
  • Purchased a product

Brand-building: Use social proof to establish customer trust from website entry through to checkout with trust badges and customer testimonials. 

Fully customizable: Rely on Yieldify’s full service team of creative designers and technical engineers to build any social proof design you want. 

Audience segmentation: Create social proof messages that reach your customers at optimal moments in their journey with Yieldify’s extensive range of targeting & triggering rules.

A/B & A/B/n testing: Achieve your highest possible conversion rate by testing up to 5 different variations of a single social proof experience, tweaking the messaging, design and placement to uncover your best performing campaign.

In-depth analysis: Go beyond Google Analytics and dig deeper into your customer journey data to identify where social proof will drive the biggest uplift in conversion rates.

Integrations: Integrate Yieldify with all major review platforms – Feefo, Trustpilot, Yotpo, Google Reviews, Bazaarvoice – to highlight customer testimonials at key touch points.

Social proof experience run by New Balance

Pros of Yieldify

  • Drive more sales: Yieldify’s social proof experiences have helped SMB and enterprise clients – from fashion and beauty to home and garden – lift their conversion rates by up to 144%
  • Incremental reporting: Yieldify only attributes value to the ‘incremental’ impact you see from your social proof experiences, not the total revenue – so you’ll always have full transparency about how your campaigns are performing
  • Market-leading service: Rated 9.7/10 for quality of support, Yieldify’s service team is second-to-none in the personalization industry. Read their G2 reviews to see what clients have to say
Customer testimonials on Spongelle's website

Cons of Yieldify

  • Category page social proof: Custom campaigns spotlighting real-time data on category pages require input from a technical account manager and can take longer to launch

Pricing

Speak to Yieldify’s sales team for more information on pricing.

“Yieldify’s flexibility and breadth means we can rapidly turn ideas into action and deliver revenue growth across consumer journey touchpoints. Our account manager is a valued partner and extension of our team.”

 

“With Yieldify’s granular data segmentation and analytics, we’re able to step back and better understand our customer needs. The result is easy to test, effective campaigns that drive high ROI. Yieldify is like a flashlight in the dark.”

 

2. Optimizely

Optimizely's homepage

Optimizely is an all-in-one personalization platform designed primarily for customers to run in-page tests and experiences. From content management to web experimentation, Optimizely offers a range of packages to help customers enhance digital experiences. Social proof software is included as part of an AI-powered Digital Experience Platform that delivers a range of personalized experiences and product recommendations.

Top features

A/B testing: Test the effectiveness of your social proof experiences with Optimizely’s powerful front-end A/B and multi-page testing software.

Built for enterprise: Optimizely’s features are designed to meet the advanced technical needs of enterprise-sized businesses.

Comprehensive support: With a global developer community, in-depth documentation, knowledge base and dedicated Slack channels, Optimizely provides plenty of resources to help you navigate technical challenges.

Pros of Optimizely

  • Scope: Optimizely’s features let you run almost any type of on-site personalization or acquisition experience
  • Experience: Optimizely is the longest-standing CRO platform of its kind 

Cons of Optimizely

  • Slow launch: Almost all experiences require hard coding, meaning they can take months to fully build
  • Limited experiences: Clients typically need to build out full teams to use Optimizely. After doing so, you can only run about 8 – 10 experiences per year

Pricing

Speak to Optimizely’s sales team for a quote tailored to your business requirements.

3. AB Tasty

AB Tasty's homepage

Designed as both a marketing and engineering solution, AB Tasty is an in-page personalization platform designed to test, optimize, and deploy in-page webpage modifications. AB tasty has helped brands like Decathlon and NYX Professional Makeup increase website transactions and click-through rates by A/B testing social proof experiences on product pages.

Top features

Triggering: Use AB Tasty’s range of display rules – including page load, scroll depth and exit intent – to trigger your social proof experiences at exactly the right moment.

Drag-and-drop editor: A SPA-compatible widget library lets you create social proof experiences with little or no code required.

Recurrence: Set your experiences to appear at your preferred cadence.

Pros of AB Tasty

  • Customer success: Clients have reported positive experiences with the quality of AB Tasty’s support team 
  • Multi-Arm bandit testing: Dynamically allocate traffic to the highest performing variant of your social proof experiences

Cons of AB Tasty

  • Time to live: AB Tasty’s extended implementation process requires multiple tags to run and track sales
  • Limited targeting: You can’t use demographic targeting with AB Tasty

Pricing

Speak to AB Tasty’s sales team for more information on pricing.

4. Personyze

Personyze's homepage

Personyze is an AI-powered omnichannel personalization and marketing automation platform which leverages social proof to help ecommerce brands lift sales. Founded in 2008, Personyze also offers customers target pop-ups, push notifications and product recommendations.

Top features

Multichannel offering: Use the power of social proof to boost sales at every digital touchpoint – including your website, email marketing and mobile apps.

Customizable widgets: Create social proof experiences to meet your design requirements or use a Personyze template.

Data integration: Automatically synchronize your product and content data using Personyze’s site content crawler.

Pros of Personyze

  • Step-by-step wizards: Launch social proof messaging using detailed how-to guides
  • Custom KPIS: Track customer behaviors beyond pure conversions to determine the value of your social proof campaigns 

Cons of Personyze

  • Learning curve: Some Personyze clients have reported difficulties with getting up to speed on the platform’s capabilities 

Pricing

Personyze pricing plans range from $0 to $1450 per month for their Enterprise package.

Specialist social proof platforms 

5. ProveSource

ProveSource homepage

With more than 25k customers in 104 countries worldwide, ProveSource is a social proof solution helping businesses turn data into insights that drive more website conversions. ProveSource’s feature-rich platform is designed to create a busy-store feeling on your site.

Top features

Triggering rules: Set your social proof experiences to appear at optimal moments.

Mobile-ready: ProveSource’s technology makes it easy to display device-responsive social proof notifications on your mobile site.

Customer activities: Leverage a full range of different social proof techniques – including recent conversions, trust-building and live visitor count – to build hype for your product or service. 

Pros of ProveSource

  • Quick-to-launch installation: Run your first social proof experiences on your website or landing page in a matter of minutes
  • Localized service: ProveSource supports clients in 20+ different locations and languages

Cons of ProveSource

  • No A/B testing: ProveSource doesn’t have an A/B testing feature to compare the conversion rate impact of different experiences

Pricing

ProveSource packages range from $0 to $45 per month.

6. Proof

Proof homepage

Proof is a platform aimed at entrepreneurs, marketing directors and marketing agencies. By adding a human touch to websites, Proof helps more than 25,000 businesses increase lead generation and conversion rates. 

Top features

Hot streaks: An excellent tool for high-traffic pages, show your website visitors how many people have recently taken action on your site – such as starting a free trial.

Live Visitor Count: Display the total number of visitors currently viewing a page on your site.

A/B testing: See the full impact of your social proof experiences by splitting your traffic into subgroups. 

Pros of Proof

  • Easy to integrate: Install a lightweight JavaScript to add Proof to any website, landing page or checkout
  • Free trial: Try any of Proof’s packages for 14 days without paying a penny

Cons of Proof

  • No onboarding: Customers learn how to navigate the platform through training videos

Pricing

Proof packages start from $29 per month and rise according to your website traffic.

7. Fomo

Fomo's homepage

Fomo helps entrepreneurs display a range of customer interactions – from purchases to page views and product reviews – to leverage the most powerful form of marketing: personal recommendations. Pitching itself as the original social proof app, Fomo helps businesses all over the world increase sales, trust and credibility. 

Top features

Customizable forms: You can create unlimited message permutations using Fomo’s patent-pending architecture.

Page rules: Trigger your social proof on the right page, to the right visitor, at the right time.

Translations: Translate your social proof messages into 29 different languages.

Pros of Fomo

  • Code-free: Launch Fomo on your website without a single line of code 
  • Loved by clients: Rated 4.9/5 on Capterra

Cons of Fomo

  • Dashboard: Fomo’s user interface is not the most intuitive 

Pricing

Fomo’s packages range from $19 to $199 per month. 

8. Proven

Proven's homepage

Proven is an easy-to-use WordPress plugin that comes with a range of features to drive more website conversions. 

Top features

Simple setup: Quickly launch social proof experiences from Proven on your WordPress website.

Triggering rules: Control the visibility of your experiences.

Customizable: Change the appearance of your social proof to stay consistent with your website’s branding.

Pros of Proven

  • Documentation: Proven provides plenty of resources to help you navigate its features 

Cons of Proven

  • WordPress-specific: This social proof plugin is only compatible with WordPress websites

Pricing

Proven packages range from $39 for a one-site license to $99 for unlimited sites. 

9. Provely

Provely's homepage

Provely is a social proof tool that lets its customer choose 13 different types of notifications to increase on-site engagement and conversion rates. As well as serving D2C ecommerce brands, Provely provides CRO support to agencies, real estate businesses, software companies and travel agents. 

Top features

Live conversion: Show potential customers how many people have recently purchased your product or completed a sign-up.

Low stock: Drive urgency with stock scarcity messaging that displays your inventory in real time.

Timer: Add countdown timers to drive interest in time-sensitive offers.

Pros of Provely

  • Versatility: Provely caters to a large market of different customers 

Cons of Provely

  • Reviews: Provely are currently unrated on G2 and Capterra, so it’s difficult to gauge how their clientele feel about the platform

Pricing

Provely’s pricing ranges from $0 to $79 depending on how many site visitors you get each month.

Customer review platforms 

10. Boast

Boast's homepage

Boast is an all-in-one, B2B video testimonial software that helps you capture and share positive customer reviews – in photo, video and text format – to build trust with prospects and increase sales. 

Top features

Video testimonials: From automated requests to their in-app editor, Boast’s range of video testimonial features makes it simple to collect and share impactful reviews from your customers.

Online reviews: Request and collect more customer reviews to establish trust, increase visibility and maximize sales.

Customer surveys: Collect feedback from your customers to get valuable insights that help you proactively identify key areas for improvement.

Pros of Boast

  • Quick-to-launch: Boast’s library of templates helps you launch automated video testimonial requests in minutes

Cons of Boast

  • B2B focus: Boast is aimed at B2B companies and isn’t well suited to D2C ecommerce brands

Pricing

Boast packages range from $50 to $208 per month.

11. Trustmary

Trustmary's homepage

Trustmary is an all-in-one review solution that makes it easy to manage all your social proof in a single platform. You can use a variety of review platform widgets – including Google, Facebook and Capterra – to help you show your business is reliable and trustworthy. 

Top features

Import reviews: Embed reviews from customer review platforms into your website with ready-made widgets that work with any CMS.

A/B testing: Compare how your customers respond to different reviews to maximize your site’s sales potential.

Lead generation pop ups: Leverage customer testimonials on your site’s opt-in forms to drive more email and SMS sign-ups.

Pros of Trustmary

  • Regular feature updates: Trustmary are constantly innovating to create the best product for their customers 

Cons of Trustmary

  • Reporting: Some Trustmary users feel the reporting can be lightweight

Pricing

Trustmary packages range from $0 to $590 per month.

12. Stamped

Stamped's homepage

Designed specifically for ecommerce, Stamped’s mission is to help brands build stronger customer relationships with customer reviews and loyalty. 

Top features

Product reviews and ratings: Collect customer reviews through email, Facebook Messenger and SMS using custom forms localized to 20+ languages.

Visual user-generated content: Use device-responsive, in-mail technology to capture photo and video reviews from your customers.

Points and Rewards: Incentivize purchases and increase engagement by building a custom Points and Rewards program.

Pros of Stamped

  • Customer support: Stamped clients have reported excellent experiences dealing with the customer service team

Cons of Stamped

  • User interface: Platform updates mean features are regularly moved around the dashboard

Pricing

Stamped plans range from $19 to $249 per month. Speak to Stamped’s sales team for more information about their Enterprise package.

13. Yotpo

Yotpo's homepage

Yotpo is a leading ecommerce marketing platform providing advanced solutions for SMS marketing, loyalty and referrals, subscriptions, reviews, and visual UGC. With guidance from Yotpo’s customer success team, brands can leverage social proof across multiple channels to increase engagement, sales, retention, revenue and more. 

Top features

Collect and showcase: Make it simple for customers to submit feedback and share their reviews at high-intent moments.

Visual UGC: Display videos and photos of customers using your product to increase discovery and incentivize purchase.

SMSBump: Deliver personalized and A/B testable text message campaigns to foster meaningful relationships with your customers.

Pros of Yotpo

  • User-friendly: The Yotpo platform is intuitive with natural synergy across their range of features

Cons of Yotpo

  • Value: Yotpo customers have complained that Yotpo is on the expensive side compared to competitors

Pricing

Yotpo packages range from $0 to $199 per month. Speak to their sales team for more information about their Enterprise offering. 

14. Repuso

Repuso's homepage

Repuso makes it easy for companies to collect social proof reviews from a huge range of channels – including Instagram, Tripadvisor and Zendesk – and display them on their website.  

Top features

Social media monitoring: Scrape customer reviews from your social media platforms with Repuso.

Dashboard: Choose the reviews you want to display on site using Repuso’s easy-to-use dashboard.

Integrations: Integrate with different channels to find and display the most positive reviews about your business.

Pros of Repuso

  • Free trial: Explore Repuso’s platform free of charge for 10 days

Cons of Repuso

  • No A/B testing: Repuso doesn’t yet have an A/B testing feature to monitor the performance of your on-site testimonials

Pricing

Repuso’s packages range from $9 to $23 per month. 

Which of these social proof software tools is right for you?

Social proof tools are an excellent place to start when you take your first steps into CRO. The psychological power of social proof is scientifically proven, and you can easily implement it on your site using any of these 14 tools.

If you’re looking for an out-of-the-box solution to drive urgency, a specialist software like ProveSource or Fomo is likely to be the best social proof tool for you. But if you’re short of in-house expertise and need a more sophisticated approach to lifting conversion rates, Yieldify’s personalization platform ticks all the boxes. 

Either way, I hope this blog helped you find the best social proof software for your business.

If you’d like a preview of how you can use social proof to lift conversion rates with Yieldify, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about our personalization platform.


Social Proof Software FAQs

What is social proof software?

Social proof software uses psychology to help ecommerce brands increase their online sales. By driving urgency, alluding to stock scarcity and building brand authority, social proof software can replicate the busy in-store experience online and help you boost website conversion rates. 

What are the benefits of social proof tools?

Social proof tools help you increase revenue by boosting website conversion rates. At a time when the cost of customer acquisition is on the rise, ecommerce brands are using social proof tools to extract maximum value from every website visitor. If you’re lacking the in-house expertise to launch social proof experiences and A/B test their conversion rate impact, speak to Yieldify’s sales team to see how we can help you achieve your business objectives.

4 Types of Market Segmentation: Real-World Examples & Benefits

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4 Types of Market Segmentation | Yieldify

Market segmentation is the foundation of any successful long-term marketing strategy. 

To get maximum value from your marketing budget, get to the heart of your customers’ shopping motivations by splitting your market into subgroups – then you’ll be in a stronger position to serve your customers’ unique needs.

According to research from SALESmanago, 77% of marketing ROI comes from segmented, targeted and triggered campaigns. So, if your marketing campaigns are falling flat, do more market research to understand what makes your customers tick across each segment.

One of the reasons market segmentation techniques drive more revenue for your business is because they can help you deliver personalized customer experiences. That’s why the best personalization tools let you segment your audience so you can:

  • Drive more email and SMS leads
  • Lift website conversion rates
  • Improve average order values
  • Increase customer lifetime value

In this blog, I’ll walk you through the four main types of market segmentation:

1. Demographic

2. Psychographic

3. Geographic

4. Behavioral

And I’ll also cover: 

What is market segmentation?

Market segmentation is a technique you can use to divide your customer base into subgroups based on shared characteristics, such as age, income, hobbies and location. The aim of segmentation is to tailor marketing efforts to your ideal customer profile (ICP), i.e. the customers most likely to buy your product or service. 

For example, a customer at an organic food shop is likely to have some or all of these characteristics: 

  • Gender: Male or Female 
  • Age: 25-44
  • Income: $100,000+
  • Life stage: Home owner, no children  
  • Interests: Healthy eating, sustainability, sport

Rather than wasting your budget on campaigns that target a broad section of the market, use messaging that resonates with a market segment made up of customers with those attributes. You should also consider which channels are likely to drive the highest engagement.

For this hypothetical organic food shop, a Pinterest campaign marketing products with sustainable ingredients would be a strategic way to appeal to potential customers. Why Pinterest and not another social channel? Well, not only do 9 out of 10 Pinners browse the social media platform for purchase inspiration, it’s also used by up to 80% of Millennial women and 40% of Millennial men.

Why is a market segmentation strategy important? 

According to Bain and Company, businesses that tailor strategies to customer segments generate yearly profit growth of 15% vs 5% for businesses that don’t. In short, market segmentation can drive significant growth. 

Segmentation techniques are major profit drivers because they help you define your target market and qualify customers as users of your product or service. You can then provide the personalization that 73% of shoppers now expect from brands – sending the right message, through the right channel, at the right time.  

Market segmentation also helps you to: 

  • Enter new markets
  • Build products that solve customer pain points
  • Streamline sales processes
  • Drive more revenue from email marketing
  • Drive more revenue from social media marketing
  • Increase customer retention

4 Key market segmentation types & examples

The four types of market segmentation outlined

1. Demographic segmentation: The who

Widely used by D2C ecommerce brands, demographic segmentation is one of the most simple yet effective kinds of segmentation. You can use demographic segmentation to split your audience and create customer personas based on objective information, such as:

  • Age
  • Gender
  • Income
  • Level of education
  • Religion
  • Profession/role in a company

For example, if you segment your audience based on your customers’ income, you can target them with products that fall within the constraints of their budget. If you’re a small business or new to ecommerce, this is a straightforward type of segmentation with three key advantages: 

  • It’s easy to collect information 
  • It’s simple to measure & analyze 
  • It’s cost-effective

Luxury goods manufacturer Montblanc worked with Yieldify to present a selection of offers across their website. They lifted conversions by 118% with a Father’s Day deal offering a free gift to customers spending over £200 – a threshold that took the spending expectations of Montblanc’s target audience into account.

Montblanc's Father's Day campaign

2. Psychographic segmentation: The why

Psychographic segmentation is the process of grouping people together based on similar personal values, political opinions, aspirations and psychological characteristics. 

For example, you can group customers according to their:

  • Personality 
  • Hobbies
  • Social status 
  • Opinions 
  • Life goals
  • Values and beliefs
  • Lifestyle

Because these characteristics are subjective, psychographic is a harder segment to identify – but it’s also the most valuable. The best places to gather data for psychographic segmentation are through your audience analytic tools and social media, but you should also use surveys, interviews and focus groups to strengthen your customer understanding in this segment. 

Through psychographic segmentation, you can get a deep insight into your customers’ likes, dislikes, needs, wants and loves. You can then create marketing campaigns that resonate with their psychographic profile. 

Yieldify’s personalization technology helps you create on-site experiences that capture more psychographic information about your customers. For example, Heidi, a leading online travel agency, collected information about their customers’ preferred skiing style with layered lead capture experiences. 

3. Geographic segmentation: The where

Geographic segmentation is the process of grouping customers based on where they live and where they shop. People who live in the same city, state or zip code typically have similar needs, mindsets and cultural preferences. 

The real advantage of geographic segmentation is it provides an insight into what your customers’ location says about a number of geo-specific variables, such as their: 

  • Climate 
  • Culture 
  • Language 
  • Population density – (urban vs rural)

As with all market segmentation methods, you’ll need to analyze your data to understand how each factor influences your customers’ shopping behavior. For example, people living in colder climates are likely to be in the market for winter clothing and home heating appliances.

You can also use geographic segmentation to solve practical problems. With Yieldify, global fashion brand Nautica used geo-targeting to show different customers when they could guarantee Christmas delivery. Customers in rural areas had to order earlier than urban areas, so Nautica’s delivery countdown timers adapted according to the customer’s location.

4. Behavioral segmentation: The how

Behavioral segmentation is the process of grouping customers based on common behaviors they exhibit when they interact with your brand.

For this type of segmentation, you can group your audience based on their: 

  • Spending habits
  • Purchasing habits
  • Browsing habits
  • Interactions with your brand
  • Loyalty to your brand
  • Product feedback

Gather this objective data through your website analytics and you can identify patterns in your customers’ behavior that help predict how they’ll interact with your brand in the future. 

Then you can leverage this hypothesis to provide personalized recommendations that address your customers needs. For example, Spotify provides its users with curated daily mixes based on the types of genres and artists they’ve listened to previously.  

At Yieldify, we use behavioral segmentation to deliver highly relevant and targeted campaigns based on behaviors including:

  • Number of sessions to your website
  • Number of pages visited
  • Time spent on site
  • URLs visited
  • Page types visited
  • Exit intent
  • Inactivity
  • Shopping cart value
  • Campaign history
  • Referral source

For example, Petal & Pup tailor their email lead generation messaging for visitors arriving from Facebook.

Petal & Pup's sign-up form for Facebook visitors

Other types of market segmentation with examples

Demographic, psychographic, geographic, and behavioral are the four pillars of market segmentation, but consider using these four extra types to enhance your marketing efforts. 

Technographic segmentation

Technographic segmentation groups people based on the technology they use and how they interact with it. For example, you could segment early adopters of new tech and target them when you launch a new product to market. 

Alternatively, you could present customers with deals depending on what device they use to shop online. For example, you could show Apple products to consumers who use Safari.

Generational and life stage segmentation

Generational segmentation expands on demographic segmentation by grouping customers based on their generation – Boomers, Gen Z, Millennials, etc.

You can also segment customers by factors including marital status, home ownership and number of children. 

For example, Bank of America successfully incorporated life stage segmentation in their digital marketing strategy. They invited customers using their Family Life Banking program to specify their life stage circumstances when they signed up. From there, they directed customers to a microsite designed specifically for that segment.

Bank of America's segmentation strategy in action

Transactional segmentation

Using transactional segmentation you can group customers based on their previous purchase interactions with your brand, including: 

  • Source of brand discovery – e.g. social media, organic
  • Date of most recent order 
  • Total number of transactions 
  • Average order value

Firmographic Segmentation

Most of the market segments I’ve discussed focus on D2C brands, but firmographic segmentation is a tool B2B companies use to create more impactful marketing campaigns.

Firmographic segmentation is the process of analyzing and classifying B2B customers based on shared company characteristics, and is similar to how D2C marketers use demographic segmentation. 

Use these 7 factors to create firmographic customer segments:

  • Industry
  • Location
  • Company size
  • Status
  • Number of employees
  • Performance
  • Executive title
  • Sales cycle stage

8 Benefits of Market Segmentation

1. Better ROI from marketing

According to research from SALESmanago, 77% of marketing ROI comes from segmented, targeted and triggered campaigns. 

2. Set your omnichannel strategy 

The deep insights you glean from a strong market segmentation process will help you set an omnichannel strategy that better addresses your customers’ needs. For example, if a high percentage of your customers are from Gen Z, tailor your messaging across all channels to speak to their cultural and social reference points.

3. Build customer loyalty

Market segmentation helps you build the personalized journeys your customers are craving. According to Accenture, 79% of consumers are more loyal to brands that use personalization tactics. 

4. Reach new markets

Segmentation helps brands identify gaps in the market. For example, world-renowned camera company Canon took a 40% share in the low-end digital camera market by spotting an opportunity to sell cameras to children without smartphones. 

5. Reduce customer acquisition costs

The insights you glean from creating segmented customer personas will make your marketing campaigns more effective. That can be said for both D2C and B2B brands.For example, insurance giant Metlife set annual savings targets of $800 million after streamlining its sales process to consider the behaviors and attitudes of each customer segment.

6. Build better products 

With a clearer understanding of who your customers are, you can create products that better serve their needs, desires and expectations. 

7. Higher quality email & SMS leads 

You’re more likely to get leads into your email and SMS databases by adapting your opt-in form according to customer segments. With Yieldify, American footwear company Rockport drove 30% more revenue per lead using a segmented approach to lead capture.

8. Drive more revenue from email marketing

Marketers have increased open rates by 14.3% and revenue by up to 760% using segmented email campaigns.

Build your own market segmentation strategy

I hope this blog has given you a clear understanding of how you can use market segmentation tactics to optimize your market strategy. If you want more information about how you can leverage market segmentation on your ecommerce website, check out this page on Yieldify’s audience segmentation capabilities.

Market Segmentation FAQs

What is meant by market segmentation?

Market segmentation is the process of dividing the market into subsets of customers who share common characteristics. The four pillars of segmentation marketers use to define their ideal customer profile (ICP) are demographic, psychographic, geographic and behavioral.

What are the 4 types of market segmentation?

The four main types of market segmentation are:
1. Demographic
2. Psychographic
3. Geographic
4. Behavioral

What are the advantages of market segmentation?

Market segmentation helps you qualify customers of your product or service and serve them with more personalized marketing campaigns that speak to their unique needs. A good market segmentation strategy will help you:

– Drive more marketing ROI
– Reach new markers
– Cut customer acquisition costs
– Build better products
– Increase brand loyalty

Best Social Media Platforms for Ecommerce That You Should be Using

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Social media is a goldmine for ecommerce marketers. 

Online stores with a social media presence drive 32% more revenue than those without. If you’re looking to drive more revenue and maximize your marketing ROI, it’s time you invested in social media ecommerce and tapped into a global audience of 4.7 billion.

To help you incorporate the right platforms into your marketing strategy, I’ll walk you through 7 of the best social media platforms for ecommerce.

  1. Facebook for Ecommerce
  2. Instagram for Ecommerce
  3. Pinterest for Ecommerce
  4. YouTube for Ecommerce
  5. TikTok for Ecommerce
  6. Snapchat for Ecommerce
  7. Twitter for Ecommerce

Top 3 platforms for ecommerce social media marketing

Social media marketing is a channel you can use to build brand awareness, connect with customers and drive more sales. To drive the highest ROI from your social media accounts, focus your marketing efforts on a select few platforms.

In this blog, I’ll break down the top three referral sources – Facebook, Instagram and Pinterest – and also guide you through YouTube, TikTok, Twitter and Snapchat. 

1. Facebook for ecommerce

Commanding an audience of 1.62 billion daily users, Facebook is the world’s most used social media platform. The sheer size of Facebook makes it a powerful marketing tool for ecommerce brands to run their paid advertising campaigns.

If you’re trying to build awareness of your ecommerce brand, Facebook is the platform to use. With 78% of American consumers saying they’ve discovered products on Facebook it’s become an essential part of many ecommerce customer acquisition strategies. 

Facebook advert from Anastasia Beverly Hills
Source: Drip

Using a range of market segmentation techniques, including age, gender and location data, you can acquire new customers and retarget existing website visitors with in-page ads on news feeds and in Facebook Messenger.

2. Instagram for ecommerce

Instagram is constantly innovating to make it easier for its 500 million daily users to shop through the platform. In 2021, a survey conducted by the social media giant revealed that 44% of people use their platform to shop weekly.

Instagram is a highly visual platform, so it’s a smart channel to use if you sell products that you can showcase with photo and video content. 

Features such as Instagram Shopping – which attracts 130 million monthly taps – and Instagram Checkout have made it a key marketing channel for many ecommerce brands. 

Available in a wide range of global markets, Instagram Shopping lets you create an immersive storefront to help users explore products with a single tap. You can share products through your own posts and stories and create clickable tags that take visitors directly to product description pages.

Check out the example from Marks & Spencer to see how you can encourage users to click through to your ecommerce site from Instagram Shopping.

Marks and Spencer's Instagram page
Source: M&S

3. Pinterest for ecommerce

Given Pinterest drives 33% more referral traffic for shopping websites than Facebook, Pinterest is an underestimated ecommerce marketing channel. Renowned for its range of highly visual and aspirational posts, Pinterest is a breeding ground for product discovery and a highly effective full-funnel marketing channel. 

Pinterest stats
Source: Pinterest

Thanks to features like Rich Pins, an incredible 98% of Pinterest’s 444 million monthly users have tried something they’ve seen on the platform. You can use Rich Pins to provide potential customers with links, references, and product recommendations that help them find everything from skincare products to DIY inspiration.

According to The Social Shepherd, 77% of Pinterest users are female and the platform is most popular among people aged 18-44, so consider your audience demographics before you start using Pinterest.

Examples of Pinterest Rich Pins
Source: Pinterest

Other ecommerce social media networks to consider

4. YouTube for ecommerce

With a reported 2.1 billion monthly active users, YouTube is the world’s most popular video platform.

Many of the biggest brands – including Coca-Cola, LEGO and American Express – regularly post content on a dedicated channel, and with good reason. According to Google, 70% of people have purchased from a brand as a result of seeing it on YouTube – but be aware that patience is key. You need to build your audience before you get results on YouTube.

One way you can add new subscribers quickly is by collaborating with influencers. Let’s take GymShark as an example. The majority of their videos contain sponsored athletes with established and highly engaged social media followings.

Gymshark's YouTube channel

To lift conversions through YouTube, produce in-depth product video reviews or explainers that showcase how your product can solve your customers’ pain points.

With Yieldify, you can make your YouTube content go further by embedding videos into your website. For example, Marwell Zoo reduces cart abandonment by displaying a promotional video in response to exit intent behaviors. 

Marwell Zoo's embedded YouTube video

5. TikTok for ecommerce

A relatively new kid on the block in social media, TikTok lets you upload and share videos up to three minutes long. With 1 billion active users in more than 150 countries worldwide, TikTok has become universally popular in recent years – and its highly engaged users make it a valuable marketing channel for ecommerce brands. 

In 2020, TikTok launched TikTok for Business, which lets business owners connect their online store and TikTok account. You can engage new and existing customers on TikTok by using hashtags, collaborating with influencers and running four different types of ads, including: 

  • Dynamic Showcase Ads – Deliver personalized ads to your customers 
  • Collection Ads – Drive product discovery with curated product collections 
  • Spark Ads – Leverage organic posts to provide authentic brand experiences
  • Lead Generation Ads – Build subscriber lists & collect customer data
TikTok Ads Manager page
Source: Channable

If you can crack TikTok’s algorithm and go viral, you’ll rival the world’s top brands for engagement. 

That’s what BlendJet did, for instance. BlendJet used TikTok’s Discover page to identify fitness and foodie creator accounts to collaborate with. The creators made “Things TikTok Made Me Buy” and “Life Hack”-style videos pitching the BlendJet device as a bulky blender alternative, and promoted the videos as Spark Ads.

BlendJet's TikTok content
Source: TikTok

The results?

BlendJet’s interest-based targeting strategy, strong creator partnerships and use of TikTok’s Spark Ads helped them get more than 28 million impressions, 407,000 clicks and 12,000 conversions with a click-through rate of 1.43%.

The main takeaway: identify creators that closely align with your brand’s target audience and give them the freedom to develop authentic and shareable content.

Want to share TikTok content on your ecommerce site? Just like with YouTube, you can embed TikTok videos into your website using Yieldify’s technology.

6. Snapchat for ecommerce

Snapchat is a messaging application that lets users share photos and bitesize videos. With 363 million daily active users, Snapchat carries huge potential for ecommerce brands – particularly those serving Gen Z and Millennial customers. In the US alone, Snapchat reaches over 75% of the millennial and Gen Z population. 

You can run different types of ads on Snapchat to target your customers, including: 

  • Snapchat Story Ads – Deliver ads through friends’ stories or Snapchat Discover
  • Collection Ads – Feature products that users can tap for more information
  • Dynamic Ads – Automated ads that personalize your customers’ shopping experience
  • Lenses Ads – Replicate the in-store experience online using augmented reality 
  • Filters ads – Provide Snapchatters’ with branded filters to include in their content 
Snapchat Shopping Lens
Source: Snapchat

Given the average snapchatter spends 30 minutes a day on the platform, you’ll have plenty of opportunity to drive engagement through your ads. You can also use a range of segmentation methods to target customers based on information like: 

  • Location
  • Demographics
  • Interests 

7. Twitter for ecommerce

Dubbed the public’s de-facto town square by owner Elon Musk, Twitter is a tricky platform for ecommerce brands to drive revenue from. The limitations of a 280-character limit and short life spans for tweets have turned some ecommerce businesses away from Twitter. But these obstacles haven’t stopped the 67% of B2B businesses that use Twitter as a marketing tool. 

As with every social media platform, consider your audience demographics before using Twitter. With 63% of users aged between 35-65, Twitter attracts an older crowd than TikTok, Snapchat and Instagram. So if your target customer is over the age of 35, Twitter is a platform you’re likely to reach them on. 

For ecommerce brands, the best way to drive engagement on Twitter is through product videos, images and giveaways – all of which can be leveraged with strategic hashtags and collaborations with influencers. 

Twitter’s algorithm rewards profiles that regularly publish new content, so post a minimum of once a day to maximize audience engagement. Other engagement tactics to note include: 

  • Tweets with images get 150% more retweets
  • Tweets with hashtags drive 1065% more engagement
  • Threads get 63% more engagement than tweets with links

Social Media + Ecommerce = Social Commerce

You can grow your ecommerce business by investing in the right social media channels. Platforms like Instagram, Pinterest and Facebook help you connect social media users to your ecommerce store and build online communities. 

Consider your audience demographics, product and in-house expertise before launching a social media strategy, and remember to focus on a select handful of channels.

If you are interested in understanding more about how to refine your ecommerce social media strategy and grow your online business, then check out our in-depth social commerce guide.


Social Media ecommerce FAQs

Which social media platform is best for ecommerce?

The three best social media platforms for ecommerce are Facebook, Instagram and Pinterest. Other platforms to consider are Youtube, TikTok, Snapchat and Twitter.

What is the role of social media in ecommerce?

Social media plays an important role in ecommerce by helping brands build awareness, generate email & SMS leads, and increase paid and organic traffic. Social media can also be used to provide customer service.

How does social media affect ecommerce?

Social media is a huge revenue driver for ecommerce businesses. Research from Yotpo found that ecommerce websites with a social presence make 32% more sales than stores that don’t. If you’re not on social media, you’re passing up a huge opportunity to drive more sales.

What is meant by social commerce?

Ecommerce brands use social commerce to promote and sell their products through organic content and paid social ads across a range of platforms, including Facebook, Instagram and Pinterest.

How effective is social media to the process of ecommerce?

Social media can be a highly influential part of a multichannel ecommerce strategy. When done well, it helps you generate more leads, traffic, sales and puts shoppers in direct contact with your customer service teams.

15 Best Ecommerce Marketing Automation Software & Platforms

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Marketing automation software allows you to streamline your marketing operations by replacing manual tasks with automated workflows. 

If you’re looking to increase marketing revenue and help your team work more efficiently , then you’ve come to the right place. 

In this blog I’ll guide you through 15 of the best ecommerce marketing automation software tools on the market today and help you choose the right one for your ecommerce business.

Best Marketing Automation Software at a Glance

  1. Klaviyo
  2. HubSpot
  3. Campaign Monitor
  4. Mailchimp
  5. Iterable
  6. Emarsys
  7. Listrak
  8. Dotdigital 
  9. Act-On
  10. Sender
  11. ActiveCampaign
  12. Keap 
  13. Hunch
  14. Drip
  15. Omnisend

What is marketing automation software?

In a nutshell, a marketing automation tool is a piece of software that allows you to automate marketing tasks such as lead generation, email and SMS marketing, nurturing prospects and posting to social media. 

Benefits of automated marketing platforms

On a macro level, automated marketing platforms help you increase revenue. In fact, almost 80% of Chief Marketing Officers say their main reason for implementing marketing automation software is to grow revenue.

Much of the revenue growth driven by marketing automation can be attributed to improvements in efficiency. More than 30% of sales-related activities and repetitive tasks can be automated, which frees up more time for marketing and sales teams to nurture prospects through the sales funnel.

As well as driving revenue and improving efficiency, marketing automation technology help you to: 

  • Reduce staff costs – The automation of manual tasks increases efficiency so you don’t have to hire more staff
  • Nurture leads – Keep your product or service top-of-mind using email marketing campaigns
  • Streamline reporting – Track key performance metrics in customizable reports delivered directly to your inbox
  • Align sales and marketing – Manage your marketing qualified leads and sales qualified leads in one centralized hub
  • Personalize experiences – Segment your audiences and create personalized campaigns specific to target different personas across multiple sales channels
  • Increase conversion rates – Use conversion rate optimization techniques like basket abandonment email drips that trigger automatically in the platform

Bear in mind that your automated marketing platform should integrate with your tech stack.

You can integrate any of the 15 automation platforms in this blog with Yieldify’s fully managed personalization platform. For example, you may want to collect email and SMS leads, customer data, or customer questionnaire answers and pass them to your automation software.

If you choose Klaviyo, Iterable or Ometria, you can integrate with Yieldify to capture a wide range of customer browsing data – such as how customers navigate your website, which links they click, how long they stay on a page – and feed insights back into those platforms.

Choosing the best marketing automation platforms

You need to define your business goals before investing in ecommerce marketing automation software. For example, do you want to:

  • Improve audience tracking
  • Send real-time sales alerts 
  • Remarket to customers 
  • Collect more email addresses 
  • Collect more SMS
  • Personalize customer experiences

Once you’ve set your goals, calculate a budget, identify must-have features and agree internally on what you’re prepared to compromise on within your financial constraints. 

With your specifications agreed, you’re ready to start searching the marketplace. Here are three ways to narrow your search:

  1. Use a plug-in like BuiltWith to see which platform brands like yours are using.
  2. Find out which platforms integrate with your current tech stack.
  3. Check customer review platforms such as G2 and Capterra.

When you’re ready to engage with a provider, Justin Gray, founder and CEO of LeadMD, recommends asking six questions:

  • Is there an associated community?
  • What are the all-encompassing costs?
  • What will the ROI look like?
  • How extensive is the support offered?
  • How does the functionality align with your goals?
  • Does this brand have an innovation mindset?

15 top marketing automation software for ecommerce

1. Klaviyo

Klaviyo is an ecommerce marketing automation platform that helps businesses from SMBs to enterprise deliver personalized experiences across their marketing channels.

  • Pricing: Klaviyo’s pricing structure depends on how many contacts you have in your database. For example, businesses with 1k-1.5k contacts will pay $60 per month for Klaviyo’s email & SMS package
  • Ease of use: Rated 8.7/10 on G2
  • Features: Advanced retail integration with Yieldify, which you can read more about here. Personalized emails, audience segmentation, social ad targeting
  • Best for: Klaviyo is a great solution for businesses of all sizes to scale up their email & SMS marketing with more personalized experiences
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

2. HubSpot

One of the most widely used marketing automation tools, HubSpot offers a full stack of sales, marketing, and CRM tools. HubSpot’s flexible marketing automation functionality integrates online and social media marketing activities – including email, SEO, contacts, and analytics.

  • Pricing: HubSpot’s three marketing hub packages range from $45 to $3600 per month
  • Ease of use: Rated 8.6/10 on G2
  • Features: Ad tracking, video content, SEO optimization, blog analytics, social media scheduling, live chat, Yieldify integration
  • Best for: Marketers who need a powerful, all-in-one tool for segmentation, contact management, push-button social media control, and report creation
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

3. Campaign Monitor

Campaign Monitor is a global marketing automation tool helping businesses across a wide range of industries – including media, tech and nonprofit – to drive more revenue from their email marketing efforts. 

  • Pricing: Starting from $10 per month
  • Ease of use: Rated 8.6/10 on G2 
  • Features: Email template builder, audience segmentation, personalized experiences, email automation, analytics, Yieldify integration
  • Best for: Thanks to its intuitive drag-and-drop interface and customizable templates, Campaign Monitor is a great solution for small businesses and novice email marketers with limited experience
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

4. Mailchimp

Mailchimp is one of the most popular automation platforms on the market. Though it’s widely known as an email marketing tool, Mailchimp is a full-scale marketing platform offering CRM, design, website and campaign services.

  • Pricing: Mailchimp has four packages starting from $0 per month
  • Ease of use: Rated 8.7/10 on G2 
  • Features: Customer journey builder, transactional emails, retargeting ads, Yieldify integration
  • Best for: small to medium-size businesses looking to scale up with an all-in-one marketing platform
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

5. Iterable

Iterable is a growth-marketing platform that helps you form deeper customer relationships and build personalized, cross-channel experiences.

  • Pricing: Speak to Iterable’s sales team for more information on pricing 
  • Ease of use: Rated 8.5/10 on G2 
  • Features: Email and SMS marketing, personalized content, centralized data, synchronized workflows, Yieldify integration
  • Best for: Medium-sized businesses looking for an easy-to-use email marketing platform with a proactive and quick-to-respond support team
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

6. Emarsys

Serving more than 1500 customers around the world, Emarsys is an omnichannel customer engagement platform built to help marketers accelerate business outcomes. 

  • Pricing: Speak to Emarsys’s sales team for more information on pricing
  • Ease of use: Rated 8.3/10 on G2 
  • Features: Cross-channel execution, integrated data layer, personalization engine, customer lifecycle management, Yieldify integration
  • Best for: Mid-market businesses who are prepared to go through a steep learning curve to make use of the platform’s full range of features
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

7. Listrak

With hands-on account managers in place to provide strategic support, Listrak is a customer engagement platform that helps you deliver exceptional experiences to maximize engagement, revenue and customer lifetime value. 

  • Pricing: Speak to Listrak’s sales team for more information on pricing
  • Ease of use: Rated 8.5/10 on G2 
  • Features: Dedicated account manager, email & SMS marketing, predictive product recommendations, out-of-the-box data visualizations, behavioral triggering, Yieldify integration
  • Best for: Listrak is a great option to consider if you’re looking for an account manager to help you get the best out of a marketing automation platform
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

8. Dotdigital

Dogdigital is a customer engagement platform that enables marketers to forge deeper customer relationships and grow their business with data-driven personalization.

  • Pricing: Speak to Dotdigital’s sales team for more information on pricing
  • Ease of use: Rated 8.6/10 on G2
  • Features: Social and search retargeting, live chat, product recommendations, landing page optimization, data segmentation
  • Best for: Email marketing professionals who need a sophisticated all-in-one package with a powerful drag-and-drop builder
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

9. Act-On

Act-On pitch themselves as the world’s leading growth marketing company. The Act-On platform helps marketers in every industry create better brand experiences for their customers. 

  • Pricing: Starting from $900 per month
  • Ease of use: Rated 8/10 on G2  
  • Features: Email marketing automation, social media automation, SMS marketing, dynamic web forms, Yieldify integration 
  • Best for: Enterprise businesses looking for a customizable tool that integrates sales, marketing automation, and many other features
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

10. Sender

Sender helps marketers bridge the gap between email and SMS lists and revenue by empowering them to grow and nurture their subscriber base. 

  • Pricing: Starting from $0 per month
  • Ease of use: Rated 8.6/10 on G2 
  • Features: Newsletter opt-in forms, drag-and-drop editor, push notifications, landing pages, Yieldify integration
  • Best for: Sender is an easy-to-use and affordable email marketing solution for small businesses
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

11. ActiveCampaign

Serving more than 150,000 customers worldwide, ActiveCampaign pitch themselves as the global leader in customer experience automation.

  • Pricing: Starting from $29 per month
  • Ease of use: Rated 8.5/10 on G2  
  • Features: A/B testing, custom sign-up forms, pre-built automation workflows, goal tracking, Yieldify integration
  • Best for: Smaller businesses looking for a powerful yet affordable entry-level marketing automation solution
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

12. Keap

Keap is an all-in-one CRM and sales and marketing automation platform on a mission to help entrepreneurs grow their business without the usual chaos that comes with it.

  • Pricing: Starting from $129 per month
  • Ease of use: Rated 7.2/8 on G2 
  • Features: Advanced Automations builder, A/B testing, audience segmentation, curated templates, Yieldify integration
  • Best for: With one-on-one onboarding, 24/7 chat support and on-demand training courses, Keap is made to help small businesses thrive.  
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

13. Hunch

Hunch is a creative automation platform used by both brand and agency-side performance marketers to improve their social media management. With Hunch you can drive more engagement on Facebook and Instagram by building highly contextual customer journeys. 

  • Pricing: Hunch’s pricing is flexible and varies depending on a variety of performance metrics 
  • Ease of use: Rated 8.6/10 on G2 
  • Features: Dynamic video and image templates, automated workflows, A/B testing, custom reporting, Yieldify integration
  • Best for: Ecommerce retailers and agencies looking to take their paid social marketing to the next level.
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

14. Drip

Built specifically for ecommerce, Drip is an email and SMS marketing automation platform that helps 30,000+ marketers worldwide drive more revenue.

  • Pricing: Starting from $39 per month 
  • Ease of use: Rated 8.4/10 on G2 
  • Features: Pre-built workflows, personalized product recommendations, social media synchronization, customizable sign-up forms, email testing, Yieldify integration
  • Best for: Small to medium-sized ecommerce sites looking to scale up their email and SMS marketing campaigns with greater personalization
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

15. Omnisend

Omnisend is an omnichannel marketing automation platform that helps more than 75,000 ecommerce brands worldwide optimize their email, SMS and push notification campaigns. 

  • Pricing: Starting from $0 per month
  • Ease of use: Rated 9.2/10 on G2
  • Features: Omnichannel workflows, A/B testing, personalized product recommendations, lead generation, Yieldify integration
  • Best for: Marketing professionals who have outgrown basic email marketing and want to dive into omnichannel automation without sacrificing ease of use
Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your Marketing Automation Platform with Yieldify.

What automated marketing platform should you use? 

Naturally, you should choose the platform that best aligns with your budget, goals and ideal product spec. If you’re a small business aiming to scale your email and SMS marketing, there’s plenty of good options to consider – including Klaviyo, Drip and Sender. 

For enterprise businesses with large budgets that are looking for a highly sophisticated tool, Act-On may be the ideal solution. Irrespective of your particular business needs, I hope this blog helps narrow your search for an ecommerce marketing automation solution. 

If you found this guide to marketing automation useful, check out our rundown of the factors to consider when choosing a website personalization tool or a lead generation tool for ecommerce.


Ecommerce Marketing Automation FAQs

What is eCommerce automation?

Ecommerce automation is software that can automatically execute marketing tasks, processes, or campaigns across multiple channels to improve efficiency and drive more revenue.

Do I need marketing automation in eCommerce?

Every ecommerce business can benefit from some level of marketing automation. The most efficient marketing teams use automation to qualify and nurture leads, build workflows, manage campaigns and ultimately achieve greater ROI. Read our blog comparing 15 ecommerce marketing automation platforms here.

What are the benefits of marketing automation platform?

The main benefit of marketing automation is it improves efficiency and drives more revenue. At a more granular level, marketing automation platforms will help you: 

– Reduce staff costs
-Nurture leads
– Streamline reporting 
– Align sales and marketing
– Personalize experiences
– Increase conversion rates

10 Best Ecommerce CRM Software Tools for 2022

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Best ecommerce CRM software tools

CRM software tools help you manage your customer data more effectively and streamline internal processes in your sales cycle. 

In this blog I’ll guide you through 10 of the best ecommerce CRM software tools on the market today and help you choose the right CRM software for your business.

Software

Pricing

G2 rating

Yieldify integration?

Klaviyo

From $17 per month

4.6 out of 5

Yes

Pipedrive

From $0 per month

4.2 out of 5

Yes

Capsule CRM

From $0 per month

4.3 out of 5

Yes

Zoho CRM

From $14 per month

4 out of 5

Yes

HubSpot CRM

From $45 per month 

4.4 out of 5

Yes

Salesforce Account Engagement

From $1250 per month

3.9 out of 5

Yes

Sendinblue

From $0 per month

4.5 out of 5

Yes

Freshworks

From $0 per month

4.5 out of 5

Yes

Copper

From $23 per month

4.5 out of 5

Yes

Metrilo

From $119 per month

4.7 out of 5

Yes

You can build richer customer profiles by integrating any of the 10 ecommerce CRM platforms in this blog with Yieldify’s fully managed personalization platform. Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

If you’d like a preview of how Yieldify can drive more leads and customer data into your CRM as well as personalize your customer experiences, feel free to schedule a discovery call here. One of our advisors will be delighted to share more.

Ecommerce CRM checklist

What are the must-have features in a CRM software for your ecommerce brand? We’ve selected the 10 best ecommerce CRM tools below based on these criteria:

Usability

  • User interface (UI): It’s best to book a demo with the CRM provider to get a feel for the user interface. During the demo, consider if the design is intuitive and includes all the features you need to support your marketing efforts. 
  • Usability: Is the platform easy to use? What support documents, service or training does the CRM offer? Take advantage of free trials to decide what you like and dislike in a CRM tool.

Features & Functionality

  • Analytics and reporting: Make sure the CRM system provides actionable customer insights that help grow your online business. A good CRM will let you run ad hoc reports and create customizable performance dashboards.
  • Automated workflows: Most CRMs have this built-in, but make sure yours can send automated emails to improve open rates and revenue from your remarketing. If you want to amplify your SMS marketing, or make your first steps into this area, then make sure your provider can engage mobile subscribers with automated text messages. 
  • Customer history: Does the platform allow you to?
  1. See purchase history 
  2. Analyze customer behavior 
  3. Segment audiences
  • Cross-channel tracking: Can the CRM track customer journeys across all your marketing channels?

Integrations

  • Your ecommerce website: Does the CRM integrate with your online store? Ideally, they’ll have customer case studies explaining how this works. 
  • Third-party tools: You’re probably using other marketing tools, so find out if the ecommerce CRM integrates with your tech stack. 

Value for money

  • Your budget: Does the CRM offer all the features you need within the constraints of your budget? 
  • Pricing: Most CRMs have different options depending on how many active deals or contacts you have, so make sure you select the package that meets your specific business requirements.

10 Best CRM for Ecommerce

1. Klaviyo

Klaviyo homepage

Built specifically for ecommerce, Klaviyo is an automated marketing and CRM platform that empowers brands to create personalized customer experiences. 

Top features

  • Historical viewing: Access information about every interaction a customer has had with your store. 
  • Predictive analytics: Use AI to predict when a customer is likely to submit their next purchase and how much they’re likely to spend. 
  • Combined email and SMS: Bring your email and SMS marketing efforts into one platform to drive more subscribers and sales.
  • Yieldify integration: By creating custom events and collecting deeper insights on your customers’ on-site interactions, Yieldify’s advanced Klvayio integration helps you send substantially more user data to your Klaviyo user profiles than Klaviyo alone. 

Pricing

Klaviyo’s pricing is tailored to the size of your contact list. Prices range between $35 and $1970 per month for email and SMS packages. You can get a free trial with Klaviyo if you have less than 150,000 contacts.

G2 rating

4.6 out of 5

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

2. Pipedrive

Pipedrive homepage

Trusted by more than 100,000 companies in 179 countries, Pipedrive is a sales-focused CRM tool designed for teams of all sizes. With a user-friendly and intuitive dashboard, Pipedrive is a great option for CRM beginners.

Top features

  • Manage leads: Manage your sales leads by creating and customizing as many pipelines as you see fit. Extract data in seconds to prioritize processes and make better decisions.
  • Insights and reports: Pipedrive’s sales reports are fully customizable, allowing you to monitor the most relevant metrics for your business. Use Pipedrive’s reporting tool to track deals and make revenue forecasts.
     
  • Email builder: Pipedrive’s intuitive drag-and-drop editor and ready-to-use templates help you drive powerful email marketing campaigns. 
  • Email segmentation: Reach the right contacts with the right messaging by segmenting your recipient list into subgroups. 

Pricing

Pipedrive starts at $17 per month and rises to $92 for their Enterprise plan. You can try Pipedrive’s platform with their 14-day free trial.

G2 rating

4.2 out of 5

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

3. Capsule CRM

Capsule homepage

Capsule CRM was designed to hit the sweet spot between simplicity and complexity and is well suited to small to medium-sized ecommerce businesses. More than 10,000 companies are currently using Capsule.

Top features

  • Contact management: Access the entire history of your customer interactions in Capsule’s platform. Import existing data, sync contacts in real-time and quickly access key information about your customers. 
  • Email marketing: Use Transpond in sync with Capsule to create a powerful CRM and email marketing tool. Whether you start with a blank page or modify a pre-built template, you can run automated email campaigns and monitor performance with clear analytics. 
  • Sales pipeline: Keep track of opportunities and manage your pipeline with excellent visuals and a drag-and-drop interface. 
  • Sales analytics: Monitor your sales pipeline with insightful reporting and easily export all of your data.

Pricing

Capsule has four packages ranging from $0 to $40 per month. You can access a 30-day free trial on all of Capsule’s paid packages. 

G2 rating

4.3 out of 5

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

4. Zoho CRM

Zoho homepage

Designed to empower organizations of all sizes, Zoho CRM is one of the most popular CRM systems for ecommerce brands. With Zoho CRM you can build your own platform from the ground up. 

Top features

  • Omnichannel interactions: Zoho CRM lets you centralize information and consistently make impactful customer connections across multiple channels.
  • Sales enablement: Use content management tools including sales scripts, product sheets and battle cards, manage partner relationships in the portal and plan your time strategically in Zoho CRM’s calendar. 
  • Marketing automation: Segment your audience, run email campaigns and drive more leads into your sales funnel with automated marketing tools. 
  • In-depth analytics: Zoho CRM’s advanced analytics helps you monitor every step of the sales cycle and make data-driven decisions to boost your chances of success. 

Pricing

Zoho CRM has four packages ranging from $14 to $48 per month. Depending on the package, you can access a free trial ranging from 15 to 30 days.  

G2 rating

4 out of 5

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

5. HubSpot CRM

HubSpot homepage

With 150,000+ customers in more than 120 countries worldwide, HubSpot is one of the most widely used CRMs on the market. All of HubSpot’s five powerful hubs – Marketing, Sales, Service, CMS and Operations – are united on a single platform. Here we’ll outline the features of HubSpot’s Sales CRM. 

Top features

  • Email templates: Turn high-performing sales emails into shareable templates your whole team can use.
  • Email tracking: Monitor the progress of your outbound activity so you know exactly when a prospect opens your email.
  • Sales automation: Automate sequences to target prospects with personalized emails and follow-ups at every stage of the sales cycle. 
  • Call tracking: Prioritize your sales calls, record activity and automatically log them into your CRM.

Pricing

HubSpot’s three marketing hub packages range from $45 to $3600 per month and each includes a minimum number of contacts. The price of each package will increase if you need to add more contacts. 

G2 rating

4.4 out of 5

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

6. Salesforce Account Engagement

Salesforce Account Engagement homepage

Salesforce Account Engagement is a CRM software most suited to enterprise businesses looking to scale and automate their B2B marketing strategies. 

Top features

  • Customize journeys: Personalize email campaigns and landing pages with Salesforce Account Engagement’s no-code builder.
  • B2B Marketing Analytics: Showcase revenue impact and get predictive insights that connect your marketing efforts back to ROI.
  • Prospect engagement: Sales reps get full visibility into their prospects’ position in the purchase funnel. 
  • Integrate your tech stack: Segment your prospects based on previous engagement with other marketing efforts – including surveys, webinars and video apps. 

Pricing

Salesforce Account Engagement starts at $1250 per month and rises to $15,000 per month for their Premium package.

G2 rating

3.9 out of 5

Sendinblue is a leading digital marketing platform for small to medium-size businesses that ties CRM, Email, SMS, Facebook and Chat into an all-in-one platform.

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

7. Sendinblue

Sendinblue homepage

Top features

  • Pipeline management: Monitor your deals in a centralized platform and track progress at every stage of the sales cycle. 
  • Team collaboration: Link contacts, add notes, attach documents, and assign tasks to encourage collaboration and push your team to reach sales targets. 
  • Track customer interactions: Learn from past wins and losses to refine strategy and assess where you can make the biggest revenue impact.

Pricing

Sendinblue has three core packages ranging from $0 to $45 per month. They also offer a package for enterprise businesses which starts from $800 per month. 

G2 rating

4.5 out of 5 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

8. Freshworks / Freshsales

Freshsales Suite homepage

Freshsales Suite is an all-in-one CRM that unites sales and marketing to convert more prospects into customers. 

Top features

  • Customization: Create your own customer lifecycle stages and sales activities, store information from custom fields and manage transactions in the local currency. 
  • Marketing automation: Use A/B testing, heatmaps, audience segmentation and much more to optimize your website and drive more conversions. 
  • Multichannel communication: Build strong customer relationships across multiple sales channels – including email, phone, live chat and WhatsApp.
  • 360 customer views: Get a comprehensive understanding of your customer across multiple touchpoints and bring internal teams together around a shared view of customer data. 

Pricing

Freshsales Suite offers four packages ranging from $0 to $62 per month. 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

G2 rating

4.5 out of 5

9. Copper CRM

Copper CRM homepage

Thanks to its integration with Google Workspace, Copper is an easy-to-use CRM that is used by more than 30,000 companies in over 100 countries worldwide. 

Top features

  • Contact management: Copper organizes every customer interaction and relevant document into one place so you can access a comprehensive view of how the sale is progressing.
  • Automated follow-ups: Stay on top of your pipeline with personalized follow-up email templates. Assign time-based tasks and set reminders in response to triggers.
  • Web tracking: For any prospect who fills out a form on your website, Copper can show you where they came from and the pages they engaged with.  

Pricing

Copper’s three packages range from $23 to $99 per month and are available to trial for free before signing up.

G2 rating

4.5 out of 5

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.


10. Metrilo

Metrilo homepage

Metrilo is an ideal ecommerce CRM system for DTC brand owners, ecommerce marketers and agencies that manage the growth of DTC brands.

Top features

  • Customer profiles: Metrilo’s in-depth customer profiles give you access to purchase history and on-site behaviors, which helps you create more personalized interactions.
  • Audience segmentation: Use more than 30 filters and filter combinations to create audience segments for your marketing campaigns.
  • Email marketing: Use behavioral insights to perfectly time emails and relevant offers. Keep customers engaged and drive maximum impact from your email marketing campaigns.

Pricing

Metrilo has three packages ranging from $119 to $299 per month. 

G2 rating

4.7 out of 5 

Pass your customers’ behavioral data, email and SMS leads and survey answers straight to your CRM with Yieldify.

The benefits of ecommerce CRM

Using a CRM system helps you build more comprehensive customer profiles to shape your marketing and outreach efforts, as well as creating valuable opportunities for cross-selling and upselling. Building a stronger understanding of your clients and customers will then help you sell more of your product or service.

Most CRM systems are relatively affordable, and in the long run a good platform will help you save time and money. Rather than manually emailing, invoicing, reporting and forecasting, use a CRM to create automated workflows that trigger in response to your customers’ actions.

Choosing The Best eCommerce CRM Software

Before you choose a CRM, consider where your business is going to be in 12-18 months. Setting up a CRM is a time-intensive project, so make sure it aligns with your growth ambitions. 

For small and medium-sized businesses, Pipedrive, Capsule and Sendinblue are among the best CRM for ecommerce. They’re scalable, intuitive and don’t require huge investment upfront.

With a powerful marketing automation and sales platform, HubSpot is much more than a CRM – so it’s a great option for established ecommerce businesses. 


Ecommerce CRM Frequently Asked Questions

What is an ecommerce CRM?

Ecommerce CRM (ECRM for short) is a customer relationship management system designed specifically to help ecommerce businesses manage customer contact information, purchasing behavior, and other analytics data.

Which CRM is best for ecommerce? 

The best CRM for your ecommerce business depends on your size and potential for scalability. Pipedrive, Capsue and Sendinblue are excellent options for SMBs. Salesforce Account Engagement is made for enterprise businesses and its pricing structure reflects that. Read our comparison post outlining 10 of the best ecommerce CRM tools on the market for a more in-depth overview.

What are the 3 types of CRM?

There are three main types of CRM: Operational, Analytical, and Collaborative. 

Operational CRMs use sales, marketing, and service automation to streamline business growth. Analytical CRMs focus on gathering and analyzing customer data to improve their experience. Collaborative CRMs facilitate information sharing between various business units, such as the sales, marketing, technical and support teams.

How to Increase Conversion Rate with 14 Proven Methods

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Working out how to increase your conversion rate is a question on the mind of most digital marketers. Maybe you’re driving good traffic from your digital marketing channels – whether that’s from paid ads, organic, search engine optimization, email or social – but you’re still not converting enough of those visitors into customers. 

With the average ecommerce conversion rate between 1.84%-3.71%, taking steps to improve your rate by as little as a half percentage point can be a massive win for an online business. 

In this blog I’ll outline 14 ways you can increase your conversion rate if you’re not happy with it. These are the steps hundreds of our clients have taken to successfully increase their own conversion rates.

The steps follow a chronological approach and fall into four key categories: 

  • Set your strategy
  • Personalize your customers’ journeys 
  • Test, test and test again 
  • Assess results, find new opportunities, revise strategy

If you’re looking to specifically convert more website visitors into email & SMS subscribers, then check out our post covering 12 of the best lead generation tools on the market.

14 Ways to Boost Conversions on your Website

  • Set your strategy (1-2): Clearly define your goals before you start making optimizations. Build the foundation of your conversion rate strategy by following these critical steps. 
  • Personalize your customers’ journeys (3-9): Once you’ve outlined your goals, it’s time to add personalization campaigns to your website. Follow these 7 tried-and-tested steps to convince potential customers to buy your product or service. 
  • Test, test and test again (10-12): You’ve added campaigns to your website – but how do you know they’re working? Analyze the performance of your campaigns with 3 common ecommerce testing methods. 

How to increase conversion rates at a glance

  1. Set your goals 
  2. Analyze your existing customer journeys 
  3. Use social proof
  4. Improve user navigation
  5. Embed USP banners
  6. Leverage customer testimonials 
  7. Deploy countdown timers
  8. Reduce browse abandonment 
  9. Tackle cart abandonment
  10. Incremental testing 
  11. A/B testing
  12. A/B/n testing 
  13. Optimize your campaigns
  14. Set best-performing campaigns to 100% of visitors

Set your strategy

1. Set your goals

Before you take any steps to increase your website’s conversion rate, ask yourself: what does success look like? 

You’re reading this blog, so obviously you want to lift conversions and increase revenue – but how do you want to achieve that? Here are five common ecommerce conversion goals:

  • To gather deeper customer insights
  • To streamline website navigation 
  • To maximize sales during promotional periods
  • To collect more leads 
  • To increase their return on ad spend (ROAS)

With Yieldify’s fully managed service, one of our industry experts will give you strategic advice to help you define your objectives.

2. Analyze your existing customer journeys

Customer journey analysis is a key step in improving your conversion rate. 

You need to dive deeper into your customer data and conversion metrics to learn where your customers are buying – and where they’re not. Once you know how customers are behaving on your site, you can form hypotheses about how to increase your conversion rate. 

It’s easier to understand  your customers with a complete view of their journeys – which Yieldify offers with Sunburst charts. Sunburst goes beyond Google Analytics by providing a multidirectional view of a customer journey, which helps you to: 

  • Understand how users navigate from one page to another
  • Identify looping behaviors
  • Identify high-bounce pages
  • Identify the top conversion paths
  • Unlock 80% more data vs Google Analytics

Made in Design analyzed their customer journeys using a Yieldify Sunburst chart and realized customers arriving from PPC ads were rarely converting. They created personalized campaigns specifically for PPC customers and lifted conversion rates by 18%.

Personalize your customers’ journeys

3. Use social proof

Social proof is a psychologically powerful marketing tool that speaks to our innate desire to belong to the tribe. When we see our friends, peers and idols wearing the latest on-trend brand or using the latest cutting-edge technology, we’re naturally drawn to purchase those items as well. 

For ecommerce marketers looking to increase conversion rates, social proof is a go-to tactic that can help you to:  

  • Validate customer interests
  • Drive urgency
  • Highlight stock scarcity 
Social proof on New Balance's site

With Yieldify, New Balance used social proof to lift website conversions among mobile users by 10%.

4. Improve user navigation

According to a report from KoMarketing, 37% of shoppers say poor navigation is enough of a problem to make them leave a website. If your online store isn’t easy to navigate, then your website conversion rate will inevitably suffer. 

To make your site more user-friendly and improve your conversion funnel, create and embed website experiences that help shoppers find the products they’re looking for. For example, you could:  

  • Provide basket reminders to returning shoppers
  • Guide customers to relevant category pages 
  • Show recently viewed products
  • Provide product recommendations based on customer preferences 
  • Direct customers to complementary products – increasing average order value as well as conversions
Traffic shaping on Clarins website

The more you can replicate the in-store experience online, the better. For example, Clarins used Yieldify to guide shoppers to a virtual skincare consultation – which resulted in a 11% increase in conversions. 

5. Embed USP banners

In a crowded market, you need to differentiate yourself from your competitors with a clear value proposition. Your USPs will give customers a reason to shop with you and not your competitors, so spotlight them in embedded site banners. 

USP banner on Butlin's' website

Not only will USP banners increase short-term conversions, they’ll also streamline the user journey and increase customer loyalty, which will boost conversion rates in the long run.

6. Leverage customer testimonials 

Customer testimonials are an excellent way to build credibility and convert interest into sales. According to Big Commerce, 92% of customers read reviews before buying and 72% say positive testimonials increase their trust in a business. 

Your prospective buyers are more likely to trust unbiased claims from real-life customers than your own marketing material – so use them to back up claims about your product or service. 

Customer testimonials on Spongelle's website

For example, Spongelle, an up-and-coming personal care brand, embedded a rotating GIF featuring customer testimonials into their site using Yieldify – resulting in a 14% uplift in customer conversions. 

7. Deploy countdown timers

For customers who regularly visit your site, it’s a case of when – not if – they’re going to buy. But how do you drive urgency and convince them to buy now, not later? 

Countdown timers are a great place to start – a survey by Whichtestwon showed that countdown timers increase revenue by 9% on average. 

With countdown timers you can: 

  • Highlight the cut-off point for next day delivery 
  • Highlight when your sale period ends 
  • Highlight how long your customer has to redeem a discount code

You can use countdown timers everywhere on your website from the homepage through to checkout. They’re also a great way to increase conversions from your email marketing. 

Countdown timer on Laithwaites' website

Laithwaites, a leading D2C wine company, used Yieldify to embed next-day-delivery countdown timers into their basket pages and lift conversions by 8%.

8. Reduce browse abandonment 

Browse abandonment is a major problem for ecommerce marketers. According to Zenreach data, 70% of first-time site visitors never return to your site once they leave. 

To combat this problem, run campaigns that respond to exit intent behaviors, including: 

  • After a set period of inactivity 
  • When a customer moves their cursor above the nav bar
  • When a customer changes tabs 
  • When a customer copies the product name and opens a new tab
Skinny Tan's recommended product categories

Stop shoppers leaving your site by re-engaging them with exit-intent campaigns. Skinny Tan increased conversions with Yieldify by 4% by guiding customers displaying exit intent to popular category pages.

9. Tackle cart abandonment

When a customer adds an item to their basket, you know they’re considering buying – but the sale is still far from guaranteed. Indeed, the average cart abandonment rate, just like browse abandonment, is 70% across all industries. 

The challenge for ecommerce marketers is to incentivize shoppers to check out now, not later – which you can achieve through these five tactics: 

  • Use urgency messaging 
  • Provide discount codes
  • Spotlight “buy now, pay later” options 
  • Embed trust badges – e.g. money back guarantees
  • Run “welcome back” campaigns
Basket reminder on BYLT's website

Test, test and test again

10. Incremental testing 

Incrementality testing is referred to as the “North Star” of marketing. You can use incremental tests to accurately analyze the conversion rate impact – whether it’s positive, neutral or negative – of any marketing initiative. 

In a typical incremental test, you’ll keep your site the same for 50% of your audience and change a single element for the other 50%. 

For example, California fashion brand BYLT Basics ran an incremental test with Yieldify to re-engage returning visitors. They showed 50% of their returning customers a promotional banner directing them to the sale page, and left the website unchanged for the other 50%. The result? A massive 34% increase in conversion rates. 

11. A/B testing

A/B testing is a must when you’re working to improve your conversion rate optimization methods. Successful A/B testing can bring a 50% increase in the average revenue per unique visitor for ecommerce sites – so no wonder 77% of organizations are running A/B tests to increase their conversion rates.

With A/B testing you can optimize various aspects of your website by dividing your traffic into two groups of 50%, showing them different experiences to uncover which variant drives a higher conversion rate. Common website elements ecommerce marketers A/B test include:

  • Design 
  • Placement
  • Call to action 
  • Timing 
  • Audience 
  • Product pages 
  • Blog posts
  • Landing pages 
  • Live chat features

While uptake is high, just 28% of marketers are satisfied with the conversion optimization results they achieve through A/B testing. To avoid feeling short-changed by your A/B tests, make sure you choose the right A/B testing tool for your business. If you’re short of in-house expertise, consider using a fully managed platform like Yieldify to get expert support from a team of CRO specialists.

12. A/B/n testing 

A/B/n testing is an extension of A/B testing which lets you test more variants at the same time. 

Because your audience is split into smaller testing groups, A/B/n tests take longer to reach confidence, so you should only run this type of test if you’re getting 100k+ monthly website visits.

The benefit of A/Bn testing is that the additional variants can help you glean deeper audience insights quicker than a standard A/B test. 

Lead generation forms on Heal's' website

Heal’s used Yieldify A/B/n testing and learnt that their customers are more incentivized by discounts than belonging to an exclusive club. They tested CTA messaging on four different email opt-in forms – two promotional-based, and two exclusivity-based – and drove 60% more leads with promotional messaging. 

Assess results, find new opportunities, revise strategy

13. Optimize your campaigns

Increasing your conversion rates with personalization is an ever-evolving ecommerce marketing strategy that adapts to changes in user behavior. So, once your tests reach completion, analyze performance and launch new campaigns to further optimize your website conversion rates.

For example, you may drive a 10% conversion rate uplift in an incremental test by embedding social proof to product pages. The social proof message is simple, “Customer favorite”, but “In high demand” or “x people viewed this today” could lift conversions even further. It’s only through testing that you’ll be able to find the most impactful social proof message.

On the other hand, another website change may have a negative impact – a poorly designed landing page, for example – but that doesn’t necessarily mean a different variation won’t lift conversion rates. 

At Yieldify, our account managers provide analytical support to help clients optimize both high and low-performing campaigns, ensuring they drive maximum impact from their next round of tests.

14. Set best-performing campaigns to 100% of visitors

Finally, once you’ve run your tests to completion, it’s time to set your conversion-lifting campaigns to reach 100% of your website visitors. This one’s a no-brainer – by doubling your audience, you’ll maximize the extra revenue you get from lifting your conversion rate. 

Ready to Increase your Conversion Rate? 

If you don’t have the expertise to lift your conversion rates in-house, consider using a fully managed personalization platform like Yieldify. Want to learn more about how you can optimize your website? Read our post outlining 17 top conversion rate optimization tips for ecommerce. 

If you’d like a preview of how you can optimize your CRO strategy with Yieldify, feel free to schedule a discovery call here. An advisor from our sales team will be delighted to share more.


Conversion rate FAQs

How do you increase sales conversion rate?


One of the most effective ways to increase conversion rates is by optimizing your website. Many ecommerce brands from SMB to Enterprise level use CRO tools like Yieldify to implement an effective conversion rate optimization strategy. To increase your conversion rates, you’ll need to: 

– Set a clear strategy 
– Analyze customer data
– Create personalized campaigns  
– Continuously test website elements 
– Adapt to customer needs

What is a good conversion rate? 


The average conversion rate for an ecommerce brand sits between 1.84%-3.71%. For B2B businesses, the average conversion rate is slightly higher than ecommerce, hovering between 2.23% – 4.31%. A good conversion rate is relative to the industry you’re operating in, but anything on the higher end of the averages for ecommerce or B2B is considered to be strong. Speak to Yieldify’s sales team to find out how you can improve your website conversion rate.

How does digital marketing increase conversion rate? 


Marketers use a variety of digital marketing techniques – including personalization, A/B testing and heatmaps – to improve their website’s conversion rates. In ecommerce, many marketers struggle to lift conversion rates due to a lack of expertise. To overcome this challenge, conversion rate optimization tools like Yieldify, which includes a fully managed service team, help you to streamline customer journeys and lift conversions.

Why Integrated Marketing is the Future

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The environment faced by marketers competing in the digital marketing industry is complex, competitive and filled with moving parts.

Integrated marketing, which combines traditional marketing elements with digital marketing tactics, is the approach experts say is best suited to address today’s challenges.

In this blog, we’ll discuss why integrated marketing is the best solution to the hurdles faced by modern marketers. 

What is integrated marketing? 

Integrated marketing is a comprehensive approach that addresses each step of the customer journey through a unified strategy across channels.

It has been proven to drive better results than traditional marketing because it allows you to create a single message across all channels that resonates with your audience, rather than sending out messages that are only optimized for one channel or another.

When companies use integrated marketing, they can see higher conversion rates across their entire funnel by creating personalized and relevant experiences for every customer interaction. They can also reduce costs by limiting the number of touches needed to deliver a message and increasing efficiency through automation processes such as digital advertising and email campaigns.

Integrated marketing is a holistic approach to communications that combines all aspects of an organization’s brand touchpoints into one cohesive strategy. It combines traditional tactics such as out-of-home advertising, public relations, and social media, along with more modern approaches like search engine optimization (SEO) and content marketing. 

This is not to say that traditional marketing and physical advertising don’t have their value – bold, unique packaging and thoughtfully crafted labels and signage can have a profound impact and reinforce brand awareness. But they’re not the whole story; today’s marketers have to integrate these meaningful elements with digital ones as people’s physical and digital lives become more integrated. 

The concept of integrated marketing originated in the early 1900s when industrial companies started using direct mail campaigns alongside their traditional sales efforts. As technology developed over time, so did integrated marketing practices; today, we see it used by every industry imaginable, from retail clothing stores to professional sports teams to financial services firms – it’s become ubiquitous because it works.

So why does integrated marketing work so well? Because it helps companies reach their target audiences through multiple channels at once, resulting in higher ROI than any other approach available today.

Why using integrated marketing matters

But why? What’s the point of integrating your marketing efforts if you’re a small business and don’t have the budget for it? And how do you even begin to start integrating your efforts if you’re already working with multiple vendors?

We’ll break down why integrated marketing matters, what data integration means for marketers, and provide some tips on making sure your data is all in one place.

Source: Oberlo

Why integrated marketing is the future

Integrated marketing is part of a larger trend toward managing a brand’s reputation rather than just selling products or services. It’s a shift in focus from one-off campaigns to an ongoing relationship with customers that builds long-term value.

This strategy is viewed as the future of marketing because it enables you to combine your efforts across channels and touchpoints in order to achieve a greater ROI than any other method. It’s also more effective because it allows you to reach your audience at the right time and place for them, which helps you create more personal and organic interactions between your brand and your customers — and that means better customer experiences that lead to higher loyalty rates over time.

There are a lot of buzzwords that float around in marketing, but integrated marketing is more than that – it’s a way of doing business. By combining all the different aspects of marketing – from sales and advertising to social media and digital – you can create an experience for your customer that will make them feel valued and appreciated.

Integrated marketing is important because it helps you get closer to your customers. In many ways, this makes you more like your customer: when you understand their needs better than anyone else does, you can serve them better and give them what they want. 

If you’re going to optimize your marketing strategy through integration, you must use all available channels to reach your target audience. You’ll use social media, email marketing, search engine optimization (SEO), content marketing, and more – all at once.

This is important because it’s not an either/or situation: either you use a channel, or you don’t. Instead, the most effective way to reach your customers is by using multiple channels at once, and it will lead to better results. 

Source: Hubspot

Integrated marketing means having a holistic view of what your customers want and how they engage with different types of content. You can’t just focus on one channel. Instead, you have to consider how each piece of content interacts with others so that it provides a cohesive experience throughout the customer journey. 

What data integration means for marketing

Data integration is the process by which different data types are combined into one cohesive whole. It’s similar to the concept of data aggregation – but while aggregation is usually focused on a single type of data (for example, web analytics), integration can combine any type of data that are relevant to your business: sales and customer service records, product information and inventory levels, emails and social media posts, etc. 

According to Gartner, “Data integration tools enable organizations to access, integrate, transform, process and move data spanning various endpoints and across any infrastructure to support their data integration use cases. The market for data integration tools includes vendors that offer a stand-alone software product (or products) to enable the construction and implementation of data access and data delivery infrastructure for a variety of data integration use cases.” 

Many tools are available to businesses to incorporate data integration, so you’ll need to do your research to find one that best suits your needs. Many of the existing data integration tools come from well-established names like Microsoft, IBM, and Amazon Web Services. The tool you choose will depend on your goals, which means you will be looking at options like:

  • Data pipelines: tools that gather all the data you want in one place 
  • Data management platforms: tools that gather data and store and organize it for analysis 
  • Data visualization tools: entaging tools that allow you to see trends and quantify what’s happening with your business
  • Data transformation tools: tools that help you filter and edit data for further analysis 

Data integration means that all aspects of your business are working together to improve your customer’s experience with your brand. Importantly, it also means that everyone on your team has access to the same information at any given time, so they can work together seamlessly and efficiently towards their goals of delivering value to customers through every aspect of their interaction with your company or brand.

However, data integration is more than just merging different sources of information together into one place; it’s also about making sure those sources are accurate and up-to-date so you can make more informed decisions about how you want your marketing team to behave on social media channels like Facebook or Twitter.

Why is data integration so important for marketers?

Data integration is a vital part of an integrated marketing strategy because it allows you to combine your data into a centralized hub. From this hub, you can analyze your data, draw conclusions and make decisions. 

If you’re looking for ways to improve your marketing strategy or increase sales opportunities within your company, then there’s no better place to start than by integrating all those disparate sources of information into one place.

For example, let’s say you have a customer database with information about your customers’ interests, previous purchases, and demographics. You could use this data in conjunction with data from social media platforms like Facebook and Twitter to create different sets of customer profiles. You could then create targeted ads and content for each customer type so that your marketing messaging aligns with each customer’s specific interests. 

The importance of data integration in an integrated marketing strategy cannot be overstated: without it, companies would be unable to take full advantage of their existing data — and therefore unable to deliver the most relevant content and offers across all channels.

Data integration is the way to go – so where do you start?

The process of data integration begins when you combine data from multiple sources into a single source. It can be used for analyzing, reporting, and sharing information between different systems and applications. Data integration is also known as ETL (extract, transform, load) or ELT (extract, load, transform).

You need to integrate your data to ensure you achieve your marketing goals. If you don’t integrate your data and run the same campaigns to all of your customers, don’t be surprised when you find yourself battling low engagement. Instead of funneling all of your customers to the same place, tailor each experience according to individual purchase behaviors and product preferences.  

You need to integrate data to analyze and report on your campaign performance. You might want to look at how many clicks each campaign received and what kind of engagement they generated, or maybe you just want an overview of how many people have viewed each piece of content within the last month. This would tell you whether people are engaging with your content at all.

Data integration: Is it complicated?

The answer depends on how far you want to go. If you’re just looking to make sure your website is up-to-date and relevant, then it’s pretty simple. But if you want to use data for more than that, things can get pretty tricky.

There are so many different types of data, from customer information to customer behavior, that all need to be integrated in order for a marketer to see the big picture. You can’t just integrate one type of data or another type of customer information; you have to integrate them all.

And that’s where things get complicated – but also really exciting. The possibilities are endless when it comes down to what kind of information can be used by marketers today.

The outlook for integrated marketing

There’s no question that integrated marketing is the way of the future. The world we live in is increasingly becoming an integration of our online and real lives, so marketers need to be sensitive to this reality and understand how to integrate their own strategies to engage effectively with their audience.

Data integration helps marketers map data, find patterns, and predict customer behavior. Marketers need to integrate all types of information for a deep understanding of their customers to drive more sales.

While it may seem complicated, there are more and more tools available for businesses to take advantage of this powerful technology.


Integrated marketing FAQs

Why is integrated marketing so important to marketers? 

By adopting an integrated strategy, marketers can streamline their efforts and create consistent messaging across multiple channels. They can then use data integration to spend more time and energy on creating personalized messaging for their customers, rather than trying to manage disjointed pathways to reach a wide range of customers with differing needs and expectations.  

What is the main goal of integrated marketing? 

The main goal of integrated marketing is to create a unified experience for customers across all channels. This approach enhances brand awareness and builds trust and recognition among your customers. When your customers experience a consistent message across platforms, you can expect greater brand loyalty and more repeat business. 

What is the impact of integrated marketing? 

By combining traditional and digital marketing strategies with data integration, marketers can reach a bigger audience with personalized and more impactful multichannel experiences. 

12 Best CRO Tools To Boost Conversions in 2022

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If you’re in the market for a CRO tool, I imagine you’re looking to turn more of your existing traffic into sales, improve your return on ad spend (ROAS), increase customer acquisition, reduce your testing time, or upgrade your current provider. Perhaps it’s all of them. If you tick any of those boxes, you’ve come to the right place. 

Broadly speaking, CRO tools fit into four main categories. 

  • All-in-one personalization tools 
  • User behavior analytic tools 
  • A/B and multivariate testing tools
  • Single-feature tools 

All of the 12 CRO tools below will help you improve your conversion rates. But if you’re specifically looking for a tool to convert more of your visitors into email and SMS leads, then check out our post on the 12 best lead generation tools. 

What To Look For In A CRO Tool

A typical CRO tool will come with features that let you do at least one of the following: 

  • Gather data-driven analytics 
  • Run A/B tests
  • Target audience segments 
  • Gather customer feedback
  • Display social proof messaging

Which features you need will depend on your goals and bandwidth. For example, if you only want to gather more first-hand feedback from customers, Qualaroo is a great option. 

If you want to do more than that – such as understand your visitors’ browsing behavior, run tests and launch on-site campaigns – an all-in-one personalization tool like Yieldify might be a better fit.

“The client service at Yieldify is the best I’ve experienced. Our client service agent is always dedicated to advancing our capabilities and improving conversion to achieve real results for our bottom line.”

Disclaimer: Yieldify is our product. We’ve done our best to present the information fairly because we want to help you make an educated decision but we’re especially proud of what we offer. We’ve seen it transform conversion rates, lead generation and revenue for so many brands – large and small – all over the world. You may have seen we use the Yieldify platform and services on our own website too. Learn more here and schedule a call with an advisor

12 Best CRO Tools

  1. Yieldify
  2. AB Tasty
  3. Dynamic Yield
  4. Hotjar
  5. Crazy Egg
  6. FullStory
  7. VWO
  8. Google Optimize
  9. Intellimize
  10. Qualaroo
  11. Chatbot
  12. Nudgify

All-in-one personalization tools

1. Yieldify

Yieldify is a fully managed personalization platform that helps ecommerce businesses increase conversion rates, average order values and lead capture with personalized customer experiences. If you don’t have the bandwidth or expertise to manage a CRO tool yourself, Yieldify is probably the platform that will suit you best. 

Top features

Market-leading managed service

Yieldify’s service team will handle your CRO strategy for you. You’ll get expert support from a dedicated account manager as well as a team of graphic designers, technical engineers and quality assurance specialists. Together they’ll help you identify opportunities, set up and monitor campaigns, and optimize performance.

Rated 9.7/10 for quality of support by customers on G2, you won’t find Yieldify’s market-leading service with any other CRO provider.

Audience segmentation 

Yieldify’s audience segmentation functionality lets you reach different customer groups by setting custom combinations of targeting and triggering rules. That way you can optimize your conversion rates by delivering personalized campaigns to the right customers, at the right time, with the most suitable messaging. 

Their targeting and triggering rules are comprehensive – including segmenting by session number, basket value, time on page, page type, pages visited, time on site and in response to exit intent behavior and inactivity.

Personalized campaigns

With Yieldify’s technology you can personalize your customers’ journeys from website entry through to purchase. By tailoring experiences to your customers’ specific needs using overlay, embedded and dynamic campaigns, you’ll drive more engagement, build brand affinity and convert interest into more sales. 

Some of the personalized campaigns you can run with Yieldify include: 

  • Social proof messaging
  • USP banners
  • Progress bars
  • Website navigation 
  • Browse abandonment 

User behavior insights 

With Yieldify you can uncover actionable insights on your audience behavior. Their Sunburst charts give you a practical, granular and ‘multidirectional’ view of your customer journeys, explaining how your users navigate your site, where they exit and why. That way, you can see what’s holding back your conversion rate and take the right steps to improve it. Want to track micro conversions as well as macro conversions? Track, measure and report absolutely any custom goal on your site with Yieldify’s Purchase Indicators.

A/B & A/B/n testing

Yieldify’s A/B and A/B/n testing engine helps you quickly pinpoint which website messaging, design or placement is proven to drive the most conversions. Depending on your traffic volumes, Yieldify lets you test up to 5 variants at the same time and get insights in as little as 14 days. 

Integrations

Yieldify integrates with all major ESPs, CRMs and ecommerce platforms – including Klaviyo, Hubspot & Shopify – to ensure you’re getting maximum value from your increased conversions. Yieldify’s technical account managers will also help you set up your integrations. Check out Yieldify’s partners and integrations here.

Pros of Yieldify

  • Count on expert service: Yieldify’s service team is second-to-none in the CRO and personalization industry. Read their G2 reviews to see what their clients say
  • Launch your first tests in 14 days: With Yieldify’s easy-to-integrate tag and no-code builds, you can get your first tests live in under 14 days, and launch new ones in as little as 48 hours after that – no developers required
  • Incremental reporting: Yieldify only attributes value to the extra or ‘incremental’ impact you see from your CRO experiences, not the total revenue – giving you maximum transparency about how your campaigns are performing

Cons of Yieldify

  • No free trial: You can only use the Yieldify platform with a paid package

“Yieldify’s platform and analytics take our ecommerce sales to the next level by making it easy to optimize the customer journey – increasing lead generation, conversion rates, and overall new customer revenue.”

“I’ve worked with Yieldify for three years and believe they have the best-in-class personalization and conversion rate optimization platform. With Yieldify, we increase average order values, promo engagements, conversions rates and improve our customer experience.”

Book a demo with Yieldify

If you’d like a preview of how you can increase conversions on your website with Yieldify’s fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your conversion rates.

2. AB Tasty

AB Tasty is a customer experience optimization platform that helps brands develop their CRO strategy across all of their digital channels. As well as improving CVR, AB Tasty campaigns are designed to manage other ecommerce goals, such as AOV, CTR and revenue impact. 

Top features

A/B and multivariate testing: Use audience segmentation rules, KPIs, traffic allocation and other testing features to optimize conversion rates. 

ROI Dashboard: AB Tasty allows you to track the impact of your tests and attribute gains in revenue to your experiments.

Personalization: Resonate with your audience by crafting granular, personalized experiences that drive brand loyalty and revenue.

Pros of AB Tasty

  • User-friendly: A good option for non-technical ecommerce teams without coding expertise
  • Regular updates: AB Tasty keep their platform fresh by responding to user feedback
  • Customer success: Localized, personalized support and guidance for every client  

Cons of AB Tasty

  • Reporting: AB Tasty’s reporting suite is not the most intuitive or quickest to update
  • Data: Clients have experienced issues when exporting data from the platform

Pricing

Speak to AB Tasty’s sales team for information on pricing.

3. Dynamic Yield

Dynamic Yield is an all-in-one, self-service personalization platform and CRO tool that helps brands to create end-to-end customer experiences across the web, email, mobile apps and advertising. 

Top features

Product recommendations: Dynamic Yield uses an advanced deep learning recommendation system – AdaptML™ – to predict the next best series of products to each shopper.

A/B test anywhere: Run experiments across all of your digital channels to optimize content, recommendations, overlays and more. 

Omnichannel personalization: Personalize every interaction to deliver an optimal customer experience at scale across web, mobile, email, and ads.

Pros of Dynamic Yield 

  • Customer support: Though Dynamic Yield is a self-serve CRO tool, their support team introduces clients to the platform during onboarding and provides ongoing support and resources to help clients use the platform effectively
  • Built for scale: Dynamic Yield is a great CRO solution for enterprise-size businesses

Cons of Dynamic Yield

  • Setting up tests: It’s difficult to set up A/B tests if you do not have coding experience 

Pricing

Speak to Dynamic Yield’s sales team for information on pricing. 

User behavior analytics CRO tools 

4. Hotjar

Hotjar is a product experience insight tool that gathers data on user behavior and helps companies understand how and why users interact with their product.

Top features

Heatmaps: Visualize user behavior with easily digestible heatmaps.

User recordings: Watch playbacks of users interacting with your website or product to understand where you need to make improvements.

Surveys: Capture in-the-moment feedback at any point in your customers’ journeys.

Pros of Hotjar

  • Perfect for product managers: A great tool for observing and responding to patterns of user behavior
  • Granular perspective: Acquire deep and unique customer insights that you can’t get from raw numbers alone

Cons of Hotjar

  • No mobile: Hotjar isn’t compatible with mobile applications and is used primarily for websites and web apps

Pricing

Hotjar’s packages range from $0-$79 per month. You’ll need to speak to Hotjar’s sales team to get a quote for their Scale package. 

5. Crazy Egg

Crazy Egg is a user optimization tool offering a variety of features to help ecommerce businesses understand how people interact with their websites.

Top features 

A/B testing: Run experiments to analyze the effectiveness of different headlines, copy and product descriptions on your website, web app and mobile experiences. 

Snapshots: Crazy Egg’s heat maps are known as Snapshots, which you can analyze in five different reports to see where users are clicking, who is clicking, how much they’re clicking, what elements they’re clicking and how far they’re scrolling.

User recordings: Watch recordings of your visitors using your website to understand their behavior.

Pros of Crazy Egg

  • Support: Customers have reported that Crazy Egg’s support team are insightful and go the extra mile to answer concerns and queries
  • User-friendly: Small learning curve, intuitive and visually appealing platform 

Cons of Crazy Egg

  • No free trial: Crazy Egg don’t have a free version available so you can’t test out their product before buying

Pricing:

Crazy Egg packages cost between $29 and $249 per month. Speak to Crazy Egg’s sales team for information about their Enterprise package. 

6. FullStory

FullStory is a digital experience intelligence tool built for product teams to acquire in-depth insights on user behavior.

Top features

Real-time updates: Data is automatically indexed and presented in heat maps, click maps and scroll maps to provide a visual representation of how users interact with websites. 

Framework for UI and UX teams: FullStory helps brands identify bugs, optimize low-performing pages and understand what’s working well.

Full-session recordings: Acquire deeper insights into how customers navigate your site.  

Pros of FullyStory

  • Try before you buy: FullStory offer a 14-day free trial 

Cons of FullStory

  • Learning curve: It can be challenging for non-technical users to extract insights

Pricing

Speak to FullStory’s sales team for more information on pricing. 

A/B and multivariate testing tools 

7. VWO Testing

VWO Testing is a web testing platform that optimizes customer experiences and increases conversion rates through a wide variety of AI-powered tests. 

Top features 

AI-powered, Bayesian-based copy generator: VWO intuitively suggests changes to CTAs, product descriptions and headlines and tests them against one another to find the highest converting variant. 

Advanced testing: “Code-only” mode for developers wanting to run more complex tests on site. 

Point-and-click visual editor: Edit any element – such as text, images, shapes or backgrounds – on your webpage.

Pros of VWO Testing

  • Adaptable platform & pricing: The tool is available as a self-service or serviced package depending on your business needs and budget
  • Versatile: VWO Testing’s platform has been intelligently designed for both non-technical users and developers

Cons of VWO Testing

  • Buggy editor: VWO customers have experienced issues with the visual editor’s functionality

Pricing

Speak to VWO’s sales team for more information on pricing. 

8. Google Optimize 

Google Optimize is an entry-level website testing tool that runs A/B tests, multivariate tests and redirect tests. 

Top features

Audience segmentation: Run tests for specific groups of users. 

Integrations: Integrate easily with Google Analytics and Google AdWords.

Pros of Google Optimize

  • Accessibility: Completely free to use, making it a great option for smaller, low-budget teams who are new to CRO testing tools

Cons of Google Optimize

  • Not scalable: Google Optimize is a good A/B testing tool for beginners but is limited compared to other CRO tools on the market

Pricing

Google Optimize is free to use. 

9. Intellimize

Intellimize is an AI-powered CRO tool designed for marketers who want to test their creative ideas and uncover the most effective messaging, content and experiences. 

Top features 

Machine learning: Intellimize runs combinations of experiences and learns what converts, drawing on data including location, device type, time of day, day of the week, and traffic source. 

Multi-purpose: The Intellimize platform is suitable for B2B SaaS, B2C and ecommerce.

Pros of Intellimize

  • Seamless testing: You don’t need technical expertise to launch A/B tests
  • Support: Intellimize has a highly rated support team in place to launch more complex tests 

Cons of Intellimize

  • Data analysis: Intellimize does not offer any predictive analytics 

Pricing

Speak to Intellimize’s sales team for more information about pricing. 

Single-feature CRO tools 

10. Qualaroo

Qualaroo is a user feedback and survey tool that helps companies gather valuable insights and dig deeper into customer motivations. 

Top features 

Nudges: Qualaroo uses surveys (Nudges) to collect in-depth user insights across various touchpoints. 

AI Sentiment analysis: Automatically mine through data to acquire insights into customer feedback.

Survey templates: Ask your customers questions with curated templates based on years of feedback experience.

Pros of Qualaroo 

  • User-friendly: Qualaroo’s platform is incredibly simple to use 
  • Quick-to-launch: With a collection of inbuilt professional templates, customers can get set up and launch their first surveys within minutes

Cons of Qualaroo

  • Integrations: Qualaroo don’t offer any integrations with their Essentials package

Pricing

Qualaroo’s Essentials package is $80 per month rising to $160 for their Premium package. You’ll need to speak to Qualaroo’s sales team for more information about their Enterprise package.

11. ChatBot 

ChatBot is a CRO tool that helps companies to build and launch conversational chatbots without coding. 

Top features 

Capacity: speak to an unlimited number of customers in real-time, providing 24/7 support and instant answers to common questions.

Integrations: Thanks to its one-click integration, ChatBot is available on various platforms including Facebook Messenger, Slack, LiveChat and WordPress. 

AI-powered algorithms: ChatBot is constantly gathering data to improve customer responses.

Pros of ChatBot 

  • Efficiency: Eliminates the need to hire multiple support agents

Cons of ChatBot

  • Price: ChatBot is slightly more expensive than similar tools on the market

Pricing

ChatBot packages cost between $52 and $424 per month. Speak to ChatBot’s sales team for more information about their Enterprise package.

12. Nudgify

Designed to turn browsers into buyers, Nudgify is a social proof tool capable of turning any data into social proof messaging in real time. 

Top features 

Templates: Use Nudgify’s pre-configured library of templates for ecommerce, SaaS, Travel and more.

Analytics dashboard: Track how your social proof messaging impacts conversion rates.

Language: Nudgify supports 32 different languages.

Pros of Nudgify  

  • Scope: Nudgify can send social proof notifications based on stock scarcity, product popularity, visitor count, customer reviews, delivery incentives and more
  • Integrations: Nudgify integrates with all leading eCommerce platforms and site builders

Cons of Nudgify

  • Limited: The technology is niche and gives you just a single strategy to improve your conversion rate

Pricing

Nudgify’s Lite version costs just $0.99 per month, rising to $89 per month for their Agency package.

Picking the right conversion rate optimization software

I hope this blog helps you find a CRO tool that brings you closer to your customers, uncovers your website’s strengths and weaknesses and, most importantly, increases conversions and ROI. 

Whether you’re just launching your ecommerce site, scaling quickly or are looking to optimize a well established brand, there’s a tool in this blog to help you achieve your objectives and correct any mistakes you may have been making. Choosing the right one will depend on your in-house expertise, business goals and budget. But if you’ve already decided you need a fully-managed, all-in-one personalization platform to lift conversion rates, Yieldify ticks all the boxes. 

If you’d like a preview of how you can optimize your website’s CRO strategy with Yieldify, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your conversion rates.


CRO Tools FAQs

What Is A CRO Tool?

The “CRO” in CRO tool is short for “conversion rate optimization”. Marketers, CRO specialists and product managers use CRO tools to deploy tactics that improve conversion rates on their websites. If you’re an ecommerce marketer, a good CRO tool will help you gather audience insights, test hypotheses and increase conversions at each stage of the customer journey.

What are CRO techniques? 

CRO techniques are used by digital marketers and product managers to increase website conversion rates. There is no one-size-fits all CRO technique, but every technique will help you optimize your website to streamline the customer experience and drive more conversions. Here are some of the most commonly used techniques: 

Here are some of the most commonly used techniques: 
– User behavior analytics 
– A/B and multivariate testing 
– Social proof messaging
– Product recommendations 
– Live chat bots
– Customer surveys

How can I improve my website CRO?

You can improve your website’s conversion rates by analyzing user data and testing hypotheses. However, implementing a CRO strategy in-house requires lots of bandwidth and coding expertise that many businesses don’t have. For that reason, using a website personalization tool like Yieldify is typically the most practical and cost-effective way of increasing website conversion rates.


If you’d like a preview of how you can increase conversions on your website with Yieldify’s fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more about increasing your conversion rates.

How to Collect Email Addresses in 21 Simple Ways

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If you’re under pressure to increase your lead generation rate, you’re certainly not alone. Most email inboxes are flooded from years of signups, so it’s harder for ecommerce brands to drive new subscribers into their databases. 

Fortunately, there are plenty of tools to help you get more leads. If you’re looking for a list building tool, then check out our post on 12 B2C Lead Generation Tools. But if you need strategic advice on how to optimize your current strategy, you’re in the right place.  

I’m here to help you collect more emails with 21 tried-and-tested strategies – all of which fit into three key categories: 

  • Use a full-funnel strategy 
  • Incentivize your customers
  • Customize opt-in forms 

Why you need to build your email list

Email marketing is an exceptionally effective way for ecommerce marketers to reduce abandonment, increase repeat orders and ultimately generate more revenue. 

For example, the average open rate for a cart abandonment email sits at an impressive 45% and increases to 69% with a follow-up email. This is a huge but often missed opportunity for brands to convince customers to complete their orders. In a market where 69% of shopping carts go abandoned, building an email database to remarket your traffic helps you re-engage lost website visitors and convert interest into increased sales.

Email marketing statistics

Email remarketing is also a significant driver for recurring business. If you collect email addresses and send post-purchase email remarketing flows, you’ll bring customers back to your site, foster brand loyalty and increase repeat orders.

Email marketing statistics

The takeaway: email pays substantial dividends. 1 in 4 people check their emails more than 5 times a day and 59% of consumers state their purchase decisions are influenced by marketing emails. In fact, the data shows you can expect a return of up to $36 for every $1 you spend on email marketing campaigns – that’s an ROI of 3600%.

21 ways to collect email addresses from website visitors

  • Use a full-funnel strategy (1-9): To maximize your chances of getting a new subscriber, you need to target customers at every stage in their journey. Show opt-in forms from website entry through to exit with these 8 strategies. 
  • Incentivize your customers (10-17): Customers rarely provide their email address without receiving something in return. Give customers a reason to sign up with these incentives.
  • Customize opt-in forms (18-21): Generic opt-in forms will limit the number of email addresses you can collect. Make your brand stand out with these 4 customization options.
  1. Layered lead capture
  2. Overlays on entry
  3. Display a floating action button
  4. Display a sticky bar
  5. Display a slide-out (aka toaster)
  6. Embed on product pages
  7. Embed at checkout
  8. Display an overlay on inactivity
  9. Display an overlay on exit
  10. Get a discount
  11. Get back-in-stock reminders
  12. Save your cart
  13. Win a reward
  14. Get a free download
  15. Get a free sample/gift on next order
  16. Be the first to hear about promotions
  17. Find your perfect product
  18. Personalize forms to your visitors’ browsing behavior
  19. Display device-responsive forms
  20. Run forms with on-brand design and copy
  21. Run page-specific forms

Use a full-funnel strategy

1. Layered lead capture 

Why give yourself just one chance to collect your visitors’ email addresses? With layered lead capture, your opt-in forms carefully accompany customers on their entire journey, giving them the option to sign up at different stages in the purchase funnel. 

A typical layered lead capture strategy looks like this: 

  1. Entrance overlay
  2. Floating button or toaster
  3. Embedded messaging on product page 
  4. Opt-in CTA at checkout 
Examples of Yieldify email capture

Yieldify pioneered the layered lead capture strategy and has helped thousands of brands collect more email addresses with it, including:  

2. Overlays on entry 

On-entry overlays have long been the bedrock of email collection strategies. Ask customers for their email when they land on your website with a large, eye-catching opt-in overlay. To drive the maximum number of signups, you’ll also want to A/B test the copy, design and placement of your forms. 

3. Display a floating action button

If a customer closes your on-entry overlay, it doesn’t necessarily mean they won’t subscribe. If they’re a first-time visitor, they’ll likely want to learn more about your brand before signing up. Show a subtle floating action button in the corner of the page to quietly remind visitors that joining your mailing list is still an option. 

Not only can this strategy earn you more subscribers, it can also generate more sales too. For example, leading D2C houseplant retailer The Sill worked with Yieldify to improve their lead-to-customer conversion rate by 126% by using floating buttons in their email collection strategy. 

4. Display a sticky bar

A sticky bar is a page element fixed to the top, bottom or side of your page. They help you to keep your signup form visible without compromising the user experience. You can use a variety of triggering rules – from website entry to page depth – to display a sticky bar.  

Check out the sticky bar California-based fashion brand BYLT Basics used to collect email addresses with Yieldify. 

BYLT Basics sticky bar

5. Display a slide-out (aka toaster) 

A slide-out form – or toaster – sits on one of the edges of your site and expands when you tap on it. They’re similar to floating buttons but even more discreet, helping you keep your signup form tucked away but still in your visitors’ field of view. For example, home furniture store Heal’s used a toaster to drive more signups with Yieldify.

6. Embed on product pages

When visitors click through to one of your product pages, it’s a good sign of interest – and a great opportunity to collect their email address.

Use a discount code or another incentive to draw attention to your email opt-in form. The allure of a discount at this stage in the purchase funnel will typically increase your chances of gaining a new lead – as well as your chances of driving a conversion.

7. Embed at checkout

Your checkout flow is the most delicate stage in the purchase funnel, so don’t distract your customers with anything that could get in the way of them placing their order.

With that in mind, embed a subtle opt-in CTA to get customers into your database. For example, offering a discount code in exchange for an email address could be the extra incentive they need to finalize their purchase. 

8. Display an overlay on inactivity 

Your customers get distracted by the smallest thing when shopping online – but don’t let that damage your email collection strategy. Recapture their attention with an eye-catching email overlay that triggers after a set period of inactivity e.g. after 10 seconds. 

Make sure you choose a time period that matches the page and device your customers are on. For example, customers reading blog posts will likely be inactive for longer periods of time – particularly on desktop – compared to a customer browsing a product page. 

9. Display an overlay on exit 

No matter how engaging you make your website, visitors will inevitably exit – whether from your homepage, your product pages or your checkout. There’s a high chance they won’t return once they leave – so this is often your last chance to collect an email address. 

Whether your customer has just entered your site, spent time getting to know your brand or reached the checkout, you need to show them an opt-in form before they exit. For desktop users, the overlay should trigger when your customer moves their mouse over the toolbar. For mobile and tablet users, you can trigger an on-exit overlay when they change tabs – they’ll see it when they return to your site.

Incentivize your customers

10. Get a discount

Ecommerce websites have given away discounts in exchange for email addresses since online shopping began – and they’re still the go-to incentive if you want to build your database.

Because so many brands offer discounts in exchange for signups, you need to match the competition to stay competitive. You’ll have to sacrifice margin on your customer’s first order, but that’s a small price to pay to add them to your email remarketing flows.

11. Get back-in-stock reminders

Your most popular products are bound to sell out from time to time – but you can still turn a lack of stock to your advantage. 

Give customers the opportunity to join your email database and find out when a product they’re interested in is back in stock. That way you can add a new subscriber to your list and increase your chances of converting.

12. Save your cart 

When your visitors find the products they’re looking for and add them to cart, it’s likely they won’t check out straight away, but that doesn’t mean they won’t convert later on. If they show exit intent at this point, show an email opt-in form offering to save their cart contents, then send them a basket reminder email. For example, Ariat ran this save your cart experience using Yieldify’s technology as part of a lead generation strategy that drove 10X more email signups.

13. Win a reward

Gamification is a hot marketing tactic right now. Many brands run lead capture campaigns asking customers to submit their email for the chance to win a reward – such as a gift card, discount code or free gift. Some popular gamification incentives you can try include: 

  • Spin to win
  • Click to win 
  • Lotteries
Blue Illusion's wheel of fortune

14. Get a free download 

Offering your customers downloadable content is a great alternative  to discount codes. Not only do downloads help you get more subscribers, they also help you grow brand awareness.

If you’re going to offer downloadable content, remember it’s important to provide something genuinely useful. For example, CJ Wildlife offered their audience a wildlife guide in exchange for an email signup as part of a strategy that drove 58% more leads with Yieldify. 

Meanwhile, Philips ran a similar campaign with Yieldify to offer their customers a beard guide.

Philips' content download with email signup

15. Get a free sample/gift on next order

Gaining trials is a big problem for many brands – particularly those in the beauty industry. Unlike browsing a brick-and-mortar store, customers often struggle to gauge quality and suitability when shopping for new products online. You can remove some of their doubts by offering to add free samples to their next order in exchange for their email address. 

You may lose out on a small amount of margin but the increased product exposure could win you a long-term customer. Check out how Kiehl’s, the global health and beauty brand, incentivized signups with Yieldify.

How Kiehl's drove signups with free samples

16. Be the first to hear about promotions 

Shoppers are always hunting for discounts but they don’t necessarily know when your next sale season starts. Email remarketing is the most effective way to tell customers about your sale periods, so drive new subscribers by telling them they’ll be the first to know when you drop prices. 

17. Find your perfect product 

Incentivize customers to complete a product quiz and submit their email in exchange for personalized product recommendations. Many ecommerce brands that Yieldify partners with – particularly in health, wellness and beauty – use quizzes or questionnaires to guide customers to the products that most suit their needs. 

Customize opt-in forms 

18. Personalize forms to your visitors’ browsing behavior

You’re even more likely to collect email addresses if you personalize your opt-in forms to your customers’ browsing behavior. Segment your audience and serve up campaigns that make your customers feel like they were made just for them.

Test the following personalization strategies – and watch your email list grow: 

  • Segment new vs returning users: change your opt-in form copy to reflect your customers’ position in the funnel
  • Pull images from product pages: embed images of customers’ recently browsed products into your opt-in forms
  • Category interest: use messaging related to the category page your customer is viewing – e.g. a beauty brand could ask a customer to “subscribe to see more skincare products” 
  • Acknowledge your customers’ referral source: personalize your opt-in form copy for customers arriving from paid social ads

You can use these strategies to give your brand the edge over generic opt-in forms. Using Yieldify’s technology, Petal & Pup personalized their opt-in forms for customers landing from Facebook ads as part of a strategy that increased email leads by 116%. 

Petal & Pup's form for Facebook customers

If you’re interested in personalizing customer journeys beyond lead capture, check out our post on the 10 best personalization tools for ecommerce brands.

19. Display device-responsive forms 

Whether it’s a laptop, mobile or tablet, your customers use a variety of devices when shopping online – so your opt-in forms need to adapt. Create device-specific forms to drive the maximum number of signups. 

20. Run forms with on-brand design and copy

Your email opt-in forms should match your brand identity. That means your copy should reflect your tone of voice and your designs should follow your visual guidelines. 

Lacoste ran this on-brand email sign-up with Yieldify, including their products in the design and a brand reference in the copy.

Lacoste's on-brand overlay

21. Run page-specific forms

Go one step further with customization by creating page-specific forms. With Yieldify, tailor your opt-in form to the category page your customer is viewing. For example, Philips worked with Yieldify to display lead generation forms including beard trimming imagery on pages featuring shaving products.

How to time your lead capture forms?

Timing is key to your lead generation strategy – the goal is to present the right message, to the right customer, at the right time. But when is the optimal time? The best way to find out is to A/B test different triggering rules on your website. 

Check out these 6 triggering rules you can test to grow your email database. You can use all these triggers (and more) with Yieldify lead capture:

1. On inactivity

Set your lead capture campaign to trigger after a period of user inactivity, e.g. after 15 seconds. That way you can re-engage visitors who might have switched to another tab or put their device down. 

When they return to your site, you can collect their email address with an attention-grabbing form.

2. On timer

If you show an opt-in form the moment someone lands on your website, especially their first interaction with your brand, you interrupt their natural browsing flow. 

Trigger your campaign when your visitors have been on the page for a set amount of time, e.g. after 30 seconds, so they have time to get to know your brand – they’ll be a warmer lead and more likely to share their details.

3. On exit

Set your campaign to trigger when your visitors move their mouse off the page i.e. when they show exit intent. They might be about to type a new URL, close your tab or click ‘Back’ to a different site. 

On-exit strategies catch customers just before they end their session so they’re usually your final chance to collect an email address – encouraging them to ‘Save Your Cart’ or offering a discount can be particularly effective.

4. On scroll

Similar to time spent on page, an on-page click (or a tap on mobile) is a positive customer engagement with your site, whether it’s to play a video, view a product or open a menu. 

Set your campaign to trigger after your customers interact with your page – then you’ll increase your chances of collecting their email address.

5. On click

Similar to time spent on page, an on-page click (or a tap on mobile) is a positive customer engagement with your site, whether it’s to play a video, view a product or open a menu. 

Set your campaign to trigger after your customers interact with your page – then you’ll increase your chances of collecting their email address.

6. On hover

When your visitors hover over elements on the page, they may be considering their options or they may be unsure of something – it will often depend what kind of page they’re on. 

For example, hovering on a category page might point to customers being indecisive about which product to choose. At that point you could display an email capture form to get their email address in exchange for a product questionnaire or a free product guide.

Capture email addresses with Yieldify

I hope this blog post has provided you with some actionable tips to help you collect more email addresses. You can use all 21 strategies with Yieldify’s personalization technology, which hundreds of brands rely on to increase their lead generation rates and optimize their CRO strategy.

If you’d like a preview of how you can optimize your email capture strategy with Yieldify’s fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more.


FAQs

What is the best way to collect email addresses?

The best way to collect email addresses is by asking customers to subscribe using opt-in forms. To collect the maximum number of emails, use a layered, full funnel strategy to target customers throughout their journey. If you need a tool to help you drive more email subscribers into your database, check out our post on the 12 best B2C Lead Generation Tools. 

How do I collect email addresses from customers?

Collect email addresses from customers using strategic signup forms throughout the customer journey. There are many ways to increase your email database, but a core strategy will typically include: 

– Entrance overlay
– Floating button or toaster
– Embedded messaging on product page 
– Lead capture at checkout 

A/B test your designs, copy, placement, triggering rules and targeting rules to ensure you’re driving the maximum number of signups. 

17 Top Ecommerce Conversion Rate Optimization (CRO) Tips

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All good ecommerce marketers know even the smallest conversion rate uplift can be worth its weight in gold. It’s a game of marginal gains, and I’m here to help you increase your CVR, hit your targets and get ahead of your competitors with 17 CRO tips.

These 17 tips fit into four key categories:

  • Gold standard CRO
  • Brand-building CRO
  • Customer re-engagement CRO
  • Discount-centric CRO

All of the tips below will help you turn more website visits into sales. But if you’re looking to convert more visitors into email and SMS subscribers, then check out our post on the 12 B2C Lead Generation Tools. Otherwise, let’s get started with CRO.

How is ecommerce conversion rate calculated? 

Calculating your website conversion rate is fairly straightforward. Go to your website analytics platform, take the total number of conversions, divide it by the total number of visitors and multiply it by 100.

Conversion rate = conversions/number of visitors × 100 

For example, if you have 10 conversions from 100 visitors, your conversion rate is 10%. 

17 CRO tips

  • Gold standard CRO (1 & 2): Two absolute must-action tips. By helping you gather audience insights and streamline customer journeys, these strategies drive conversions as well as build stronger relationships with your customers.
  • Brand-building CRO (3-8): These five tips will bring customers closer to your brand. With ecommerce businesses struggling to generate a healthy ROI from paid advertising, brand building for long-term growth has never been so important. 
  • Customer re-engagement CRO (9-15): Short attention spans are a major problem for ecommerce brands. Use these seven tips to keep customers engaged at every stage in the purchase funnel. Regardless of how established your brand is, your customers get distracted browsing online. 
  • Discount-focused CRO (16 & 17): I’d always recommend you start with strategies that don’t eat into your margins. But there’s a time and a place for a discount. My final two tips will help you drive more sales during promotional periods.
  1. Personalize customer journeys
  2. Start A/B testing
  3. Highlight your brand’s USPs
  4. Embed social proof
  5. Use trust badges
  6. Leverage customer reviews and testimonials
  7. Improve your website navigation
  8. Highlight your payment options, shipping prices and returns policy
  9. Tackle browse abandonment
  10. Stop cart abandonment
  11. Re-engage inactive users
  12. Incorporate welcome back campaigns
  13. Show recently viewed products
  14. Use anti-price comparison technology
  15. Use tab copy change messaging
  16. Countdown timers
  17. Progress bars

Gold standard CRO

1. Personalize customer journeys

It takes more than a good product to convince customers to buy from you. You also need to build relationships with visitors to drive conversions – and you can’t do that without personalizing customer journeys. Indeed, 91% of consumers are more likely to shop with brands who recognize, remember and provide relevant offers and recommendations. 

To give your website visitors personalized customer journeys, turn to a personalization platform. The best personalization tools reveal insights on your audience behavior – so you can understand how your visitors navigate your site and what they’re looking for – and help you adapt your website so you can respond with relevant content.

Think of personalization as a way of replicating in-store experiences online. For example, Pureology, the world’s leading professional color care brand, worked with Yieldify to guide visitors to a haircare quiz on their site, asking them to share their hair type, color and texture. They then recommended products and sent remarketing content that was personalized to match their responses – and increased their conversion rate by 27%.

2. Start A/B testing

If you’re not using A/B testing and A/B/n testing to optimize your website content, then you’re likely missing out on conversions, losing revenue and falling behind your competitors. For example, something as subtle as the placement, design or triggering of a call-to-action (CTA) could be costing you hundreds, if not thousands, of sales every month. 

By testing different website changes against each other, you can sense-check assumptions and guarantee you’re converting the maximum number of browsers into customers.

Take it from someone who knows a thing or two about growing a business, Amazon founder Jeff Bezos.

“If you double the number of experiments you do per year, you’re going to double your inventiveness.”

With Yieldify, you can run A/B tests at every stage in the customer journey to optimize your conversion rates. If you’re driving significant levels of traffic to your site, then Yieldify also offers A/B/n testing – which allows you to test five variants at the same time and gather more customer insights more quickly.

Brand-Building CRO

3. Highlight your brand’s unique selling points

As the cost of digital advertising rises and the competition for paid ad space intensifies, it’s harder for ecommerce brands to generate the same ad spend ROI they could a few years ago. At the same time, consumers increasingly prefer to buy from brands that share their values

Together, these shifts mean ecommerce brands have to invest more in brand building. Those who don’t adapt accordingly will eventually need to slash prices and sacrifice margins to keep up with the competition.  

To build brand affinity and customer loyalty, make sure your website visitors are aware of your value proposition. Deploy USP banners to build brand prestige, show your key values and provide information about your products and services.

For example, Brunehilde Mancino, E-Merchandising Manager at Made in Design, worked with Yieldify to show USP messaging on their ecommerce site,  increasing Pay-Per-Click conversion rates by 7%. 

4. Embed social proof 

Social proof is one of the most powerful tools in an ecommerce marketer’s armory. When we see our friends, peers and idols do something, it gives us confidence to follow suit. 

Just look at the rise of New Balance. Suddenly, the formerly dorky dad brand is all around us – and it’s not only because they have a leading product and inventive marketing campaigns. A-list celebrities like Timothy Chalamet, Rhianna and, Leonardo DiCaprio have been pictured in their sneakers, inspiring fans to get their own – a prime example of social proof in action. 

For ecommerce brands, you can leverage social proof in different ways. For example, you can drive urgency, validate your customers’ choices and ease their concerns.

Try these social proof strategies to boost your website conversion rates:

  • Highlight product popularity 
  • Spotlight stock scarcity 
  • Display review platform ratings

Many Yieldify clients have achieved major conversion rate uplifts by adding social proof to their websites, including: 

5. Use trust badges

Like social proof, trust badges also remove customers’ doubts about your brand or product. The key difference is you typically use trust badges to give customers confidence in your payment systems, data security and shipping & returns policies. 

Use these trust badges to give customers key information about your brand: 

  • Free shipping and returns trust badge 
  • Guaranteed Safe & Secure checkout badge
  • Third-party endorsements
  • Accepted payment methods 
  • Money-back guarantee

6. Leverage customer reviews and testimonials

Customer testimonials fall under the social proof umbrella too – and they’re a highly effective conversion-driving tool. They build confidence in your brand and provide a credible insight into your product – website visitors are more likely to trust customer reviews than your own marketing material. 

Show customer reviews and testimonials on your site to win new customers, strengthen loyalty with existing customers and increase conversion rates

Take this example from Spongelle, an up-and-coming international personal care brand. By embedding a rotating GIF with rave customer reviews into their site, they increased conversion rates by 14%. 

We’ve touched on this already: your visitors’ attention spans are short. So, if they can’t easily navigate to the product they’re searching for, it won’t be long before they move on.

To combat this problem, you need to guide visitors seamlessly through the purchase funnel. 

For example, Clarins worked with Yieldify to guide visitors on their category and product pages to a virtual skin consultation, before recommending them products that met their skincare needs. This strategy increased conversion rates by 11%.

Instead of leaving customers to sift through hundreds of options looking for a suitable product, Clarins replicated the in-store experience by listening to the customer’s needs and  bringing the right products to them.

8. Highlight your payment options, shipping prices and returns policy

When potential customers (particularly first-time visitors) land on your site, they’ll likely have a number of questions:

  • How much does delivery cost?
  • Can I use a buy now, pay later option? 
  • What is your returns policy? 

These questions are a barrier to conversions – so provide the answers early in the customer’s journey. 
For example, HSTV, a serial award-winning multichannel retailer, lifted conversion rates by 15% by surfacing an overlay on product pages to tell customers they can check out using Klarna.

Customer re-engagement CRO

9. Tackle browse abandonment

According to Zenreach, 70% of first-time visitors never return once they leave your website. Browse abandonment is a nuanced problem for ecommerce marketers, but most customers don’t return for one of these reasons: 

  • Your product didn’t meet their needs
  • Your brand was unconvincing 
  • Your website was difficult to navigate 
  • They were comparing prices
  • Your products were out of their price range

People make snap decisions while browsing online – and closing a browser tab is easier than walking out of a brick-and-mortar store – so you need to respond faster to stop potential customers leaving your site. 

For example, use eye-catching overlays that trigger when a customer shows exit intent. Leveraging Yieldify’s technology, Skinny Tan does this well with an overlay that guides customers to category pages before they exit, increasing conversion rates by 4%. 

10.  Stop cart abandonment 

Getting customers to stay on your site, browse through your products and add something to basket is a battle in itself. Once you’ve won that, you face a new challenge: cart abandonment. Across all industries, the average cart abandonment rate is as high as 70%. That means just 3 in 10 customers will complete their order after adding an item to the basket. 

The good news is that these customers are already engaged and very likely to buy. In most cases, it’s simply a matter of when, not if, they’re going to convert. But how do you reduce your cart abandonment rate? 

Drive your customers to check out using these strategies: 

  • Send basket reminders
  • Spotlight buy now, pay later options
  • Send discount reminders
  • Use delivery incentives
  • Dynamically scrape images from cart

11. Re-engage inactive users  

Tackling website inactivity requires a more strategic approach than browse and cart abandonment. Inactivity often tells you customers are browsing multiple tabs at the same time. The chances are they’re considering your brand alongside your competitors, so you need to recapture their attention as soon as they return. 

Convert inactive browsers with:

  • eye-catching overlays, 
  • basket reminders and 
  • discount incentives

Sometimes all you need is to give the customer a subtle nudge in the right direction, as Philips did with this basket reminder.

12. Incorporate welcome back campaigns

If a visitor comes back to your site, you can safely assume they’re interested in your products. Build brand affinity and lift conversion rates among your returning visitors by acknowledging them with ‘welcome back’ strategies.

You can adapt these strategies depending on where your visitors are in the purchase funnel. For example:

  • Offer discounts after a set number of website visits
  • Surface email & SMS optin forms 
  • Show basket reminder messaging
  • Drive urgency through stock scarcity messaging

13. Show recently viewed products 

Finding a product you want to buy can be time consuming when shopping online. Once a customer finds what they’re looking for, it’s unlikely they’ll check out straight away – but that doesn’t mean they won’t convert later on. 

By spotlighting your customer’s recently viewed items, you can streamline the path to checkout and drive significant uplifts in conversion rates. 

For example, embed a “Recently Viewed” carousel into your site to keep your customer’s favored items top of mind.

14. Use anti-price comparison technology

We’ve all been there. You’ve found a great product on one website but you’re sure other retailers probably stock the same one cheaper. So you copy the product name, switch tabs and paste it into Google search. Bingo: it’s on sale at a better price elsewhere. 

Almost every ecommerce brand faces this problem and, aside from eating into your margins by price-matching competitors, you might not think there’s an obvious fix. But with Yieldify, you can combat this problem by identifying when a visitor is comparing your prices and triggering your USPs. 

15. Use tab copy change messaging

Most customers compare products and prices before making a purchase, typically jumping between websites on their hunt for the best product. 

Your brand will often get buried in a sea of tabs during this consideration phase, but it’s possible to bring visitors back to your site with Yieldify’s tab copy change technology. 

When a customer browses another site, you can set the tab copy for your website brand to alternate between the original tab title and dynamic copy. The alternating messages will draw attention back to your tab and keep your brand front-of-mind.

For example, if a customer browsed away from your website with two items in their cart, the tab title would read “You have (2) items in cart!”. 

Discount-centric CRO

16. Countdown timers

Everyone loves a discount, but slashing your prices during promotional and holiday periods isn’t always enough to guarantee conversions. You’ll naturally see an increase in sales, but you’ll still have hesitant customers who need a nudge in the right direction. 

To maximize sales, use countdown timers that display how long a customer has before the promotional period ends. The premise is simple: the closer it gets towards the deadline, the more likely the customer is to purchase. 

Away from promotional periods, countdown timers can also be used to incentivize sales by counting down towards other deadlines. For example, Laithwaites use a countdown timer to show customers the time remaining to secure next-day delivery.

17. Progress bars 

During promotional periods, it’s typical to offer free gifts, delivery incentives or discounts once a customer’s basket value passes a certain threshold. To get the most out of these offers, you need to show customers how close they are to the minimum spend – and that’s where progress bars come into play. 

Not only will progress bars lift your conversion rate, they’ll boost average order values by encouraging customers to add more to cart. 

Like countdown timers, progress bars aren’t limited to promotional periods. For example, Carte ZERO, a no-fee credit card owned by Advanzia Bank, used progress bars to incentivize customers to complete their on-site credit application form, resulting in a 10% uplift in new customer acquisition. 

Increase Ecommerce Conversion Rate with Yieldify

I hope this blog has given you actionable tips on how to increase conversion rate on your ecommerce website. If you’re lacking the time or resources to optimize your ecommerce site, Yieldify is an excellent fully managed platform – with all the capabilities detailed above – that can help you drive major uplifts in conversion rates. 

If you’d like a preview of how you can optimize your CRO strategy with Yieldify fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more.


1. What is ecommerce CRO?

Ecommerce conversion rate optimization (CRO) is the process of generating more sales through website optimizations. Most ecommerce marketers use CRO tools to convert more website visitors into sales and revenue. Though every tool has its own distinct set of USPs, a good tool will provide these core features: 

– Fully managed service 
– A/B testing
– Personalization features
– Data analytics 
– Lead generation

2. What is a good ecommerce conversion rate?

According to data from BigCommerce, average ecommerce conversion rates hover around 2.5-3%. Any website above the 3% threshold is performing very well. If you want to improve your conversion rate, consider one of the 12 best CRO tools on the market right now. 

3. What is an ecommerce CRO strategy?

An ecommerce CRO strategy is a set of optimizations that marketers use to convert more visitors into sales. A/B testing and data analytics form the foundation of successful CRO strategies. By gleaning insights into how website visitors respond to different experiences, marketers can confidently make changes that streamline journeys and increase conversion rates. Most ecommerce brands will use a CRO tool to refine their strategy.

The 12 Best B2C Lead Generation Tools [2022 Update]

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If you’re reading this blog, I’ll venture to say you’d like to upgrade your current approach to lead gen.

Perhaps you don’t have the time or expertise to manage a lead generation tool yourself. Maybe you’re tired of running generic, intrusive pop-up forms – and your visitors are tired of seeing them too. 

Perhaps you’re in a different boat altogether: you’re with a basic email service provider (ESP), and you want to make your first move to a specialist lead generation tool. Or maybe your next promotion depends on you getting more subscribers into your database.

Whatever your reason for seeking out a B2C lead generation tool, I’m here to help you choose the right one.

Which B2C lead gen tool should you choose? 

Broadly speaking, all B2C lead generation tools aim to help you increase the size of your customer database – though each one has its own set of features. For example, Trustmary increases customer sign-ups by embedding testimonials and customer reviews into opt-in forms. 

The best tool for your business will depend on your goals, ideal customer profile and budget. 

To help whittle down your options, we’ve chosen 14 of the best lead generation tools on the market and placed them into three categories: 

  • Email and SMS marketing lead generation tools 
  • Email marketing lead generation tools 
  • SMS marketing lead generation tools

If you’re looking for a tool with the power to capture leads and optimize the entire customer journey, then check out our post on personalization tools. Otherwise, let’s get stuck in. 

What To Look For In A B2C Lead Gen Tool

A good lead generation tool will typically provide these features: 

  • Dedicated account management
  • Audience segmentation
  • Triggering rules 
  • Targeting rules
  • A/B testing
  • Layered lead forms
  • Personalized journeys 
  • Integrates with your tech stack 
  • GDPR & CCPA compliant 
  • Enhances subscriber profiles

When a lead generation tool ticks these boxes, you’re almost guaranteed to capture more leads, improve user experiences, increase engagement, build a stronger remarketing database, make data-driven decisions and maximize your return on ad spend. 

We know what makes a great tool on paper, but what should you be looking for in a lead gen tool? Well, it all depends on your budget, goals and in-house capacity. 

If you don’t have the expertise or time and need a sophisticated solution with advanced audience segmentation and targeting capabilities, Yieldify’s fully managed service is a great option to consider. 

“Yieldify helped us achieve our target subscriber numbers with strategic suggestions – an increase of more than 60,000 new subscribers in 6 months.”

But if you have the capacity to run a self-service tool and simply want to drive more SMS signups and engagement, EZ Texting may be the ideal solution for you.

We’ll take a closer look at Yieldify and EZ Texting in this blog, and run through 10 more of the best lead generation tools on the market today. 

Disclaimer: Yieldify is our product. We’ve done our best to present the information fairly because we want to help you make an educated decision but we’re also especially proud of what we offer. We’ve seen it transform conversion rates, lead generation and revenue for so many brands – large and small – all over the world. You may have seen we use the Yieldify platform and services on our own website too. Learn more here and schedule a call with an advisor


12 Best B2C Lead Gen Tools

  1. Yieldify
  2. Klaviyo
  3. Sleeknote
  4. Sender
  5. Trustmary
  6. OptinMonster
  7. Unbounce
  8. Mailmunch
  9. MaxTraffic
  10. Thrive Leads
  11. Attentive
  12. SlickText

Email and SMS Lead Generation Tools

1. Yieldify

Yieldify is a fully managed personalization platform that helps ecommerce businesses generate more revenue by engaging their customers with personalized experiences. One highly rated feature in the Yieldify suite is its excellent lead generation tool.

When it comes to capturing new email and SMS leads, Yieldify offers a distinct advantage: layered lead capture. With Yieldify’s layered lead capture your lead forms adapt to the different stages in your customer journeys. That means they’re more engaging, less intrusive and can increase lead capture rates by as much as 116%.

Yieldify is also recognized as an industry-leading conversion rate optimization (CRO) tool. If you want to increase your website’s conversion rates, check out our post covering 12 of the best CRO Tools

What is Yieldify layered lead capture? 

Yieldify was the first provider to offer a multi-stage lead generation approach. Although Yieldify has inspired many other companies to offer their own version, it’s still the frontrunner among fully managed lead generation platforms.

With layered lead capture, your opt-in forms appear at four key stages in the customer journey depending on how deep visitors are in the funnel. 

Yieldify’s layered lead gen formats

Typically, opt-in forms are large on website entry and become more subtle as the customer moves through the site. 

Here’s how the four stages look:

1. Lead form on website entry
(Lacoste)
2. Floating or slide-out style
(Umbra)
3. Embedded, native-looking messaging
on product page, exclusive to Yieldify

(Alabama Outdoors)
4. Embedded messaging at checkout,
exclusive to Yieldify

(The Sill)

Yieldify layered lead form examples

There’s no one-size-fits-all opt-in form. In the early days of lead generation, the allure of a “20% Off Your First Order” voucher was enough to entice new subscribers. 

But consumers today see a lot of opt-in forms (74% of companies use lead gen forms) – and even though there’s still a place for a discount code in a lead capture form, the appeal is not what it used to be. 

What’s an ecommerce marketer to do? You need to get a bit more creative to turn your users into email and SMS subscribers.

Here’s how Yieldify can help: 

Opt-in form with a sign-up CTA
(BirdFood)
Opt-in form with a discount offer
(Rockport)
Opt-in form for “Back in Stock”
reminders

(Code8)
Opt-in form with “Save your Bag”
reminder

(Ariat)
Opt-in form with gamification
(Blue Illusion)
Opt-in form offering a free download
(Gillette)
Opt-in form with a surveys
or questionnaire
(Ariat)
Opt-in form offering a free sample
(Kiehl’s)

How Yieldify measures lead generation success

You’ve set up your layered opt-in forms. You’re capturing new leads. But how can you be sure your new lead gen strategy is working? 

Yieldify’s lead gen reporting metrics

Most Yieldify clients focus on two core metrics: the total number of leads captured and lead conversion rate. But you can track up to six different metrics to analyze performance:

  • Total leads captured 
  • Lead conversion rate: the percentage of customers who purchased/converted after signing up 
  • Total lead revenue: the total revenue generated from all leads
  • Lead generation rate: the percentage of customers who signed up after seeing any experience
  • Incremental lead revenue: all revenue generated from customers who signed up from the second lead form onwards vs revenue generated from on-entry sign up forms
  • Lead value: the average of how much each lead is worth in revenue 

Your account manager will send you detailed performance reports with the metrics you want to focus on at a cadence that suits you – whether daily, weekly or monthly. 


Key features of Yieldify lead generation

Fully managed service 

If you don’t have the time or expertise to manage a self-service lead generation platform yourself, Yieldify’s fully managed service means you can set your lead generation goals and let the Yieldify team handle practically everything for you: that includes strategy, ideation, design, quality assurance, execution, testing, analysis and optimization.

With the Yieldify team, you get to work with:

  • Your account manager 

Also called a Client Services Manager, they’re your lead gen strategist, personalization expert and main point of contact. They’ll help you ideate, execute, test and analyze your lead generation campaigns.

  • Graphic designers

Yieldify’s designers are available around the clock to design custom opt-in forms. If you need lead gen designs to match your brand identity or if you need suggestions on what will work with your website, they’ve got you covered.

  • Technical Account Managers (TAM)

Our technical account managers (TAMs) will help you integrate the Yieldify platform with your website, your ESP and the rest of your tech stack, as well as helping you set up advanced lead gen campaigns.

  • Technical Solutions Engineers (TSE)

If you want to build a custom lead form that requires complex coding, one of Yieldify’s technical solutions engineers will complete the development work for you.

  • Quality Assurance specialists

Whether you use your own platform, Shopify Plus, Magento or BigCommerce, lead gen forms can sit differently. The Yieldify Quality Assurance team will test your opt-in forms for you across device types to make sure they don’t compromise your user experience.

The Yieldify team are passionate about quality of service and so are our customers: with a 9.7 G2 rating for quality of support, you won’t find our market-leading service anywhere else. 

Custom forms

On-brand designs

Say goodbye to generic lead forms and increase customer engagement with Yieldify’s custom forms. With our graphic design team, you can customize your lead forms to include on-brand creative and copy. 

Custom form fields, including questionnaires & surveys

To understand your audiences better, build more detailed subscriber profiles and make your remarketing campaigns more personalized, you can tailor Yieldify lead gen forms with custom fields to ask for any demographic data, such as: 

  • name
  • email address
  • phone number
  • birthday
  • gender
  • preferred products
  • clothing sizes 
  • hobbies
  • or anything else you’d like to store

For example, if you’re a beauty brand like Kiehl’s, you could ask new subscribers to share their 

  • skin type, 
  • skin sensitivity and 
  • main skin concern 
Questionnaire in a lead form

Dynamic & personalized forms

Personalize your lead gen forms by dynamically pulling images from your product pages and embedding them into your signup forms. 

Lead gen form dynamically personalized with an image from the product page

Auto-apply coupon codes

When a visitor submits their email address for a discount code, they typically need to get the code from their inbox. With Yieldify, you can reduce checkout friction and increase conversions by auto-applying the code from the form to a customer’s basket as soon as they submit their email or SMS details.

Lead gen form auto-applying coupon code to cart

Audience segmentation

If you’ve ever wanted to show your lead forms to specific types of visitor but not others, many tools lack the audience segmentation settings, targeting rules and triggering rules to let you.

With Yieldify, you can set a variety of pre-built and custom targeting rules to show different audience segments different lead forms. 

And don’t worry about Safari’s 7-day limit on third-party cookie storage. With Yieldify’s GDPR compliant server-side cookies, you can track your website visitors for 365 days from their first session.

Segment new visitors vs returning visitors 

With Yieldify you can segment your lead gen messaging for new visitors and returning visitors. You can even segment returning visitors by their session number too.

For example, Kerastase

  • asked new users to “Sign up to receive 10% off”
  • reminded returning users’ previous visits that “Your exclusive discount awaits – sign up to receive 10% off your first purchase”
Lead capture for new visitorsLead capture for returning visitors

Segment visitors by referral source e.g. Google Shopping, Instagram or Facebook 

With Yieldify you can run different sign-up forms by segmenting your visitors arriving on your site from specific websites e.g. from:

  • one of your Facebook ads
  • a Google shopping results page
  • one of your Instagram ads

For example, Petal & Pup personalized lead capture messaging to respond to visitors from Facebook.

Segmenting visitors by referral source e.g. Facebook

You can read more about Petal & Pup’s lead gen and personalization strategy in their success story. 

A/B testing and A/B/n testing

A/B testing is a must-have for any lead capture tool. If you don’t test which of your lead forms perform best, you won’t optimize your forms and you’ll miss out on opt-ins. 

Many ecommerce marketers don’t have the time or expertise to run a testing strategy in-house. If you want to improve your B2C lead generation strategy without managing the tests yourself, Yieldify’s fully managed service means you can hand over the entire A/B testing process to your account manager to run for you. 

A/B/n testing your lead capture forms

With Yieldify A/B/n testing, you can test up to five different lead gen form variants against each other at the same time. That way you could A/B/n test any of the following: 

  • Copy 
  • Design 
  • Placement 
  • Audience segmentation
  • Incentive 

Integrations 

A good lead generation tool should make your other tools work harder too. You can integrate Yieldify with almost any provider in your tech stack. Let’s look at the most important for lead gen:

Email Service Providers (ESPs)

You can integrate Yieldify with all major email service providers (ESPs), including 

  • Klaviyo (see more on this below)
  • Salesforce Marketing Cloud
  • Bluecore
  • Drip
  • Mailchimp
  • Ometria
  • and many more – see the full list of Yieldify’s ESP integrations here

Advanced Klaviyo integration

If you’re already a Klaviyo user, Yieldify offers an advanced integration with the Klaviyo platform. Using the advanced integration, you can track any subscriber behavior on your site and send it to your Klaviyo profiles. That includes a subscriber:

  • adding items to their cart 
  • viewing their cart 
  • starting checkout
  • abandoning checkout
  • exiting a page  
  • or any custom behavior important to your remarketing segmentation
Integrate Klaviyo with Yieldify’s advanced Klaviyo integration

Yieldify’s advanced Klaviyo integration helped Busbud’s Chief Marketing Officer, Richard Cohene, increase revenues from email marketing by 46%. 

And don’t worry about your level of technical expertise – Yieldify’s team of technical account managers will handle the integration for you. 

What clients say about working with Yieldify

World-leading running brand increased leads by 3x the industry average

“Yieldify’s flexibility and breadth means we can rapidly turn ideas into action and deliver revenue growth across consumer journey touchpoints. Our account manager is a valued partner and extension of our team.”

Internationally renowned equestrian brand generated 10x more email leads per month

“Yieldify allows us to launch data acquisition campaigns quickly and easily with great results. The strategies we’ve put in place for new visitors have enhanced their customer experience to drive confidence and conversions.”

Trailblazing footwear brand increased email leads by 11%

“Yieldify’s platform and analytics take our ecommerce sales to the next level by making it easy to optimize the customer journey – increasing lead generation, conversion rates, and overall new customer revenue.”

Aggregator for intercity bus tickets generated a 46% revenue increase from email marketing

“Yieldify’s native integration with Klaviyo enables us to unify our customer experience strategy. By combining Yieldify’s personalization capabilities and Klaviyo’s email marketing, we have not only grown our CRM but also improved lead quality.”

D2C Food Subscription Service Boosted Email Leads by 700% 

“We needed an easy-to-integrate personalization platform to help our site perform and grow. Yieldify enables us to better identify and address current customers and new segments that has unlocked unlimited revenue potential.”

Leading CBD company increased email database by 39%

“Yieldify is extremely data-driven and their recommended approaches clearly perform – increasing opt-in rates, revenue per lead, conversion rates and AOV. If I had to do it again, I would have onboarded them years sooner.”

Want to find out more about Yieldify?

If you’d like a preview of how you can increase conversions on your website with Yieldify’s fully-managed, all-in-one personalization platform, feel free to schedule a discovery call here. One of our advisors will be delighted to share more.

2. Klaviyo 

Klaviyo is a self-service growth marketing platform that helps customers deliver more personalized experiences across owned marketing channels including email, SMS, web and in-app notifications. Brands typically use Klaviyo for their advanced email marketing capabilities rather than lead generation, but they do offer useful tools for email and SMS capture including targeting and triggering rules. 

With Klaviyo, customers get access to a library of templated, easily customizable signup forms, A/B testing and a user-friendly analytics dashboard. While Klaviyo is a self-service tool, there is a help center and plenty of video tutorials and written guides to educate customers on the platform. 

3. Sleeknote

Made by marketers, for marketers, Sleeknote positions itself as more than your average pop-up builder. Sleeknote is a self-service platform that drives more leads for businesses with highly targeted pop-ups designed with user experiences in mind. 

Unlike outdated and intrusive lead generation forms that aim to acquire sign-ups on website entry, Sleeknote drives users to subscriber lists with subtle and engaging techniques – such as gamification, sidebars, exit intent overlays, product giveaways and gated content. With over 1200 integrations, A/B testing and lots of pre designed templates, Sleeknote is a useful lead generation tool for scaling businesses. 

4. Sender 

Sender is an affordable and user-friendly email and SMS marketing tool for ecommerce businesses and bloggers. As with most lead generation tools, Sender customers have access to an extensive library of pop-ups and forms to drive sign ups, and the option to create your own from scratch with no coding required. 

Customers on the free, standard and professional packages are completely self-service. As well as their website help center, customers can get to grips with the platform by watching training videos on their YouTube channel. For larger businesses requiring full account management, Sender’s Enterprise package gives customers access to a dedicated customer success manager. 

5. Trustmary

Trustmary leverages the power of social proof and customer testimonials to improve lead generation. By consolidating all reviews and testimonials into a single platform, Trustmary customers can seamlessly embed both written and video reviews from customers into their email and SMS opt-in forms.

The Trustmary library of lead generation forms have already been tested and optimized on other websites. Customers can set triggering rules based on page URLs, acquisition source and UTM tags, and A/B test different reviews for maximum impact. 

6. OptinMonster

OptinMonster is a leading self-service lead generation and CRO tool which helps companies grow their email and SMS lists and increase conversions. There are more than 400 opt-in form templates available in the OptinMonster platform, and a drag-and-drop builder for customers to create sign up forms from scratch – no code required.

Every OptinMonster customer gets enrolled into OptinMonster University, which provides access to online courses, webinars, downloadable cheat sheets and more to help businesses owners, marketers and entrepreneurs grow email databases and increase conversions. 

Email Lead Generation Tools

7. Unbounce

Unbounce uses AI to create engaging landing pages that help businesses turn visitors into new email leads and long-lasting customers. With landing page solutions for PPC campaigns, social media, email marketing and more, Unbounce is a versatile tool. 

The Unbounce library is full of fully customizable and testable landing pages templates so customers don’t have to build from scratch. Unbounce is a self-service solution but existing customers can receive customer support through live chat by logging in to the platform.

8. Mailmunch

Mailmunch is a lead growth and email marketing service for bloggers, solopreneurs, startups, and enterprises. With hundreds of free opt-in and landing page templates to choose from, an intuitive drag-and-drop builder, and quick-to-launch campaigns, Mailmunch positions itself as a tool suited to all industries and verticals. 

Mailmunch customers can create a variety of forms and pop-ups to drive email sign ups, including exit pop-ups, embed forms, fullscreen covers, sidebar widgets as well as scroll box and top-bar experiences.

9. MaxTraffic

MaxTraffic is an onsite marketing solution that uses overlays, promo bars and web push notifications to grow email lists, increase average order values, drive website engagement and more. 

MaxTraffic can be integrated with any email service provider and its features include a drag and drop editor, GEO and URL targeting, A/B testing, scheduling and analytics. A limited version of MaxTraffic is available for free, and prices for the business package start at $49 per month. 

10. Thrive Leads 

For anyone looking to turn their WordPress website into a fully fledged business, Thrive Leads is a strong tool to consider. Available at an affordable price point for new companies, Thrive Leads customers can access a range of opt-in forms by adding a Javascript snippet to their site.

In addition to opt-in forms, Thrive Leads has a library of 290+ landing page templates to help customers drive more leads. With an extensive knowledge base, training and webinars covering their drag and drop editor, A/B testing and analytics, Thrive Leads has plenty of content to support self-service customers.

SMS Lead Generation Tools

11. Attentive 

Attentive is a leading SMS marketing solution that empowers brands to build strong customer relationships with personalized text messaging. To drive more SMS subscribers for brands, Attentive can build opt-in forms for mobile, desktop, at checkout, on social media, email and even in-person. 

Attentive is a fully managed platform mainly serving US-based clients, providing support in strategy, design and engineering. For businesses looking to increase the size of their SMS database and remarket to subscribers with engaging, data-driven messaging, Attentive is a robust tool. 

12. SlickText

Another trusted leader in SMS marketing, SlickText helps create valuable connections with customers through targeted, action-driven text messages. By adding just one piece of code to their site, SlickText customers can grow their SMS database with website pop-ups, landing pages, social media opt-in links and more.

SlickText pop-up templates can be easily customized to align with your brand and acquire specific customer information, while targeting rules drive more leads by presenting forms to customers at exactly the right time. 

Conclusion

I hope this blog narrows your search for a lead generation tool that helps you hit your new subscriber goals and increase revenue from email and SMS remarketing. 

If you’d like a preview of how you can increase lead capture on your website with Yieldify’s full-service personalization platform, schedule a discovery call now. One of our advisors will be delighted to share more.

B2C Lead Generation Tool FAQs

How do you generate leads in B2C?

Most B2C companies use their ESP provider’s opt-in forms and pop-ups as a starting point for lead generation. But these forms aren’t sophisticated enough to meet new subscriber targets, so many brands turn to a B2C lead gen tool to drive more customers into their sales funnel. 

Every B2C lead gen tool is different, but a good one will help you to: 

– Increase new subscribers 
– Enrich email remarketing flows
– Gather data on your audience

Picking the right tool for your business depends entirely on your budget, expertise and goals. 

What is a B2C lead generation tool?

B2C lead generation tools help ecommerce brands drive more email and SMS subscribers into their databases – primarily using on-site signup forms. From audience segmentation to A/B testing and customizable forms, every B2C lead generation tool offers its own range of features to increase customer engagement and signups. 

How do you generate leads in B2C? 

Most B2C lead generation tools use a wide range of opt-in forms to bring more subscribers into databases, including: 

– Newsletter sign-ups 
– Discount incentive overlays
– Floating buttons
– Gamification 
– Gated content 
– Questionnaires